Web Content, Search Portals, SEO Services And Social Media Market Definition
The web content, search portals, SEO services and social media market consists of the revenues generated from sales of advertising, subscriptions and advisory services by entities (organizations, sole traders or partnerships) that publish and/or broadcast content on the internet exclusively, or operate websites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format (and known as web search portals), or operate websites that enable customers to interact, create and share content and information or provide advisory services for businesses to optimize their websites.
Web Content, Search Portals, SEO Services And Social Media Market Size
The web content, search portals, SEO services and social media market consists of the revenues generated from sales of advertising, subscriptions and advisory services by entities. The global market for web content, search portals, SEO services and social media reached a value of nearly $391.9 billion in 2018, having grown at a compound annual growth rate (CAGR) of 16.3% since 2014, and is expected to grow at a CAGR of 18.5% to nearly $772.9 billion by 2022.
Growth in the historic period resulted from technological development, the emergence of digital media advertising and increased internet penetration. Factors that negatively affected growth in the historic period were low education levels, government regulations, high capital requirements and content acquisition costs associated with intellectual property agreements.
Going forward, the emergence of affordable internet in developing countries, changing social consumer social behavior and rising mobile internet usage will drive growth. Factors that could hinder the growth of this market in the future are government regulations including those reflecting antitrust concerns and privacy and other security issues related to social networks.
Web Content, Search Portals, SEO Services And Social Media Market Drivers
The key drivers of the web content, search portals, SEO services and social media market include:
Emergence Of Digital Advertising – A large proportion of advertising budgets shifted from newspapers and billboards to the internet. Businesses and product manufacturers use digital advertising to build or maintain a brand image and to market products and services to consumers. Forms of e-advertising include viral marketing, web-based marketing and digital audio advertising. According to the Interactive Advertising Bureau (IAB), in 2017, mobile video ads grew by 65% from 2016 to reach a value of $2.6 billion. The growth in the e-advertising industry provided the key revenue source for the web content, search portals, SEO services and social media market.
Web Content, Search Portals, SEO Services And Social Media Market Restraints
The key restraints on the web content, search portals, SEO services and social media market include:
Privacy Concerns – Many users and non-users of social networks such as Facebook have concerns over the privacy of information they provide to these companies, which is expected to hinder the growth of the web content, search portals, SEO services and social media market in the forecast period. Concerns include IP infringement, censorship, trolling, fake news and inappropriate content, and the difficulties of removing content once posted to sites. For example, in the Facebook data scandal, the data of about 87 million people was made accessible to political consulting and strategic communication firm, Cambridge Analytica, due to factors such as inadequate safeguarding of data against companies engaging in data harvesting and no oversight of developers by Facebook. Such privacy concerns reduce the potential growth of social networking sites, thus reducing revenues in the market.
Web Content, Search Portals, SEO Services And Social Media Market Trends
Major trends influencing the web content, search portals, SEO services and social media market include:
Video Streaming Gadgets Via Internet – Video streaming is gaining popularity with user options such as Netflix and Amazon Prime, and the options of using new gadgets for projecting shows and movies through the internet onto a television. Many companies are developing dedicated devices for streaming. For instance, Roku and Chromecast are replacing Xbox and PlayStation for streaming.
Augmented Reality (AR) And Virtual Reality (VR) - Companies in the digital publishing and content streaming market are using augmented reality (AR) and virtual reality (VR) to provide an enhanced and interactive experience to customers. AR is an enhanced version of the physical, real-world reality, of which elements are superimposed by computer-generated or extracted real-world sensor inputs such as sound, video, graphics or haptics. VR refers to accessing a virtual world through a VR device. AR and VR technologies can turn a conventional website into an immersive experience, and allow companies to create interactive experiences around branded content, increasing user engagement. Some of the major VR technologies used by companies include Oculus Rift, Sony PlayStation VR, HTC Vive, Google Daydream View, and Samsung Gear VR. In 2017, Netflix, an American media services provider, promoted its services with virtual reality advertisements.
Opportunities And Recommendations In The Web Content, Search Portals, SEO Services And Social Media Market
Opportunities – The web content, search portals, SEO services and social media market size will gain the most in the USA at $96.6 billion. Web content, search portals, SEO services and social media market -trend-based strategies include offer music streaming via internet, providing users with a platform to sync their gadgets with online portals offering video streaming services, using AMPs to improve performance of web pages and enhance user experience, investing in AR and VR technologies, offering low-priced subscription services, integrating voice search with their search engines, implementing data privacy and security measures, and using rich snippets to improve the ranking of web pages in search results
Recommendations – To take advantage of the opportunities, The Business Research Company recommends the web content, search portals, SEO services and social media companies to consider increasing investments in AR&VR technologies, offering data security on social media platforms to maintain transparency and regulatory compliance, publicizing their products and services through mass media, expanding in emerging markets, implementing competitive pricing, and expanding online streaming services to target younger population.
Web Content, Search Portals, SEO Services And Social Media Market Segmentation
The web content, search portals, SEO services and social media market is segmented by type, and by geography.
By Type-
The web content, search portals, SEO services and social media market is segmented by service type into
- a) Internet Search Portals
- b) Digital Publishing And Content Streaming
- c) Social Media
- d) Search Engine Optimization Services
The top opportunities in the global web content, search portals, SEO services and social media market will arise in internet search portals segment, which will gain $ 176.5 billion of global annual sales by 2022. Social media had the highest growth rate of nearly 38.1% during the historic period. The fastest growth in the historic period can be attributed to rapid rise in the number of businesses in emerging economies, and rapid increase of social media users in countries such as India and China, where the number of social media users grew at a CAGR of 16.7% and 6.06% respectively during the period 2015-2018.
By Sub-Segment
The internet search portals market is segmented by sub-segment into
- a) Retail and Wholesale
- b) Transportation Manufacturing
- c) Food and Beverages
- d) Financial Services
- e) Information Technology
- f) Electrical And Electronics Manufacturing
- g) Media and Recreation
- h) Transportation Services
- i) Healthcare
- j) Others
The digital publishing and content streaming market is segmented by sub-segment into
- a) Content Streaming
- b) Digital Publishing
The social media market is segmented by sub-segment into
- a) Social Networking
- b) Micro Blogging and Instant Messaging
- c) Photo Sharing Networks
By Geography - The web content, search portals, SEO services and social media market is segmented into
- o North America
- USA
- o Western Europe
- UK
- Germany
- France
- Spain
- Italy
- o Asia Pacific
- China
- Japan
- India
- Australia
- o Eastern Europe
- Russia
- o South America
- Brazil
- o Middle East
- o Africa
Asia-Pacific is the largest market for web content, search portals, SEO services and social media, accounting for almost 37.5% of the global market. It was followed by North America,Western Europe, and then the other regions. Going forward, Africa, Middle East will be the fastest growing regions in this market.
Web Content, Search Portals, SEO Services And Social Media Competitive Landscape
Major Competitors are:
- • Google
- • Facebook Inc.
- • Baidu, Inc.
- • Netflix, Inc.
- • Tencent Holdings Co Ltd
Other Competitors Include:
- • YouTube
- • Snapchat
- • Twitter
- • LinkedIn
- • Bing
- • Yahoo
- • Kakao story
- • Line
- • Mixi
- • WordPress
- • Tumblr
- • We chat
- • Sina Weibo
- • Youku Tudou
- • Douban
- • Zhihu
- • Meituan
- • Momo
- • Meipai
- • Quora
- • Line Corporation
- • Google Japan
- • Pinterest
- • Instagram
- • Xing
- • MySpace
- • MSN
- • Reddit
- • Viadeo
- • Vkontakte
- • Odnoklassniki
- • Yandex
- • Seznam
- • Netflix Bing
- • Grupo Globo
- • WhatsApp
- • Facebook Messenger
- • Skype
- • Edraak
- • edX
- • Doroob
- • Google+
- • Global Web Index
- • hi5