Analyze Consumer Research Studies To Build Strong Products

Why is consumer research important?

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Consumer research allows companies to learn more about their customers

Companies can expand their operations by better understanding their customers and tailoring various aspects of their operations to their needs.

The Business Research Company has a separate solutions team that conducts consumer research to help you realize your goals. We offer market research surveys and quantitative research support activities. Our team is skilled in questionnaire design, online and offline fieldwork, coding, analysis, and analytics, among other things.

Need help with continuous research services?

Our Consumer Research Services Will Help You

Understand the consumer behavior and define your target audience
Focus on what should be prioritized based on the needs and desires of the consumers
Stay relevant by being up-to-date and helping you adapt to fluctuating market tastes
Minimize risks by incorporating your consumers wants and needs into your offerings

With our accurate consumer research, we help you develop compelling consumer-centric products and services.

We cover the following areas under our quantitative and qualitative consumer research:

Quantitative Consumer Research

Our experts are skilled in conducting quantitative consumer research. We identify a representative sample for your target market, conduct surveys, and present the findings in our reports.

Types Of Research Studies

Customer satisfaction
Customer segmentation & targeting
Advertising & branding
Product design & development
Pricing sensitivity measurement
Brand tracking
Employee satisfaction
Mystery shopping

Services

Questionnaire design and programming
Panel creation and management
Online or CATI, using SurveyMonkey or informIT
Thousands of C-level business contacts
Excel or SPSS delivery
Cross tab
Statistical analysis
Multivariate, linear, correlation, cluster, factor, conjoint analysis significance testing and linear regression
Data visualization and analysis

Qualitative Consumer Research

Our researchers collect data using various methods and gather information, which is then presented in the reports in a clear, concise manner.

Types Of Research Studies

Customer satisfaction, experience, journey
Concept & product testing
Brand & advertising testing

Services

Questionnaire design
Depth interviews
Focus groups
Video
Online communities
Response coding
Transcripts and summaries
Storyboarding
Conceptual analysis
Client ready presentation

Methodologies

Gamification
Action research
Stimulus response
Storytelling/Storyboarding
Word association

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