Our Market Methodology is based on
Gold-standard
sources
Statistical
Correlation
Expert
Validation
The Global Market Model's methodology ensures that our data is of the highest quality. It starts with gold standard data sources and correlation-based modeling techniques. This is supported by our market expertise and the thousands of expert interviews we conduct each year to verify our data.
Oliver Guirdham
Chief Executive Officer
What Makes GMM The World's Most Comprehensive Database Of Integrated Market Information?
Company Financials
We track the financials of more than 3000 companies. By aligning their revenues with our market taxonomy, we are able to cross verify our market numbers and assess the concentration/fragmentation of the market landscape
World’s Strongest Data Sources
We draw data on the most well-regarded and reliable data sources, including national statistical organizations, supra government agencies, leading associations, and market intelligence providers.
Industry Knowledge
Our data is managed by our global team of 100+ research consultants, boasting years of research and industry experience. We utilize Consultants based in more than 28 countries to gather data. Our consultants have been trained in research techniques and ethics by the Market Research Society and The Association of Internet Researchers.
Statistical Analysis
We run hundreds of statistical tests on our data to find the strongest correlations between our sourced market data and correlated macro-economic datasets in order to ensure our data modelling is as accurate as possible.
Expert Validation
Every year, The Business Research Company carries out thousands of interviews with senior executives and industry experts across hundreds of markets. Through these interviews we develop our internal understanding of markets and geographies and cross reference our understanding of global markets with expert feedback by utilizing ‘Delphic’ research methodologies.
Continuous Update Cycle
Our data and forecasts are updated in real time based on industry news and
macro-economic events affect the market, such as company announcements, changes of
government, trade agreements, or growth updates. In addition, every data point goes
through an annual audit to recheck against data sources and update models and
forecasts.
An example of this is that during the Coronavirus pandemic, assumptions were
continuously updated in the light of the latest information, giving our customers
the most timely and accurate forecasts as possible.
Trend Analysis Based Forecasting
Forecasts are based on the historic data trend of the given market offset for GDP. Forecast GDP growth/decline is then accounted for. Finally, our expert consultants add changes based on qualitative factors including political, social, and technological factors. Full explanations for these qualitative assumptions are laid out in our reports.
If you have a question related to the detailed methodology for a specific dataset, or want to know more please
Correlation
Data gaps are filled using GDP, population, and value-added data as relevant to the market, including agricultural, industrial, and commercial value added
Regression
Based on data for statistically correlated markets
Extrapolation
Estimated from historic trend data.
Comparison
With related markets and countries for which hard data is available
Alignment
Sub-markets are tallied with overall market sizes; country data is tallied with regional and global data