Pillow Global Market Report 2025

What Is The Pillow Market Size 2025 And Growth Rate?

The pillow market size has grown strongly in recent years. It will grow from $8.42 billion in 2024 to $9.04 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to growing awareness about sleep health, a rise in disposable income, expansion of retail distribution channels, increasing urbanization, and a growing hotel industry.

What Is The Pillow Market Growth Forecast?

The pillow market size is expected to see strong growth in the next few years. It will grow to $11.89 billion in 2029 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to growing demand for ergonomic and memory foam pillows, rising prevalence of sleep disorders, increasing focus on sustainable and eco-friendly materials, expanding e-commerce sales channels, and the rise of subscription services. Major trends in the forecast period include advancements in smart pillow technology, advanced cooling and breathable materials, the development of eco-friendly and sustainable pillows, innovation in ergonomic design for better sleep, and advancements in customizable and adjustable pillows.

How is the Pillow Market Segmented?

1) By Type: Memory Foam Pillow, Down And Feather Pillow, Wool Or Cotton Pillow, Polyester Or Synthetic Pillow, Latex Pillow, Other Types

2) By Shape: Square, U-Shape, Rectangle, Wave, Round, Convex, Other Shapes

3) By Feature: Therapy, Cooling, Anit-Static, Anti-Bacteria And, Other Features

4) By Sales Channel: Offline, Online

5) By Application: Decorative, Sleeping, Bedding, Travel, Massage, Other Applications

Subsegments:

1) By Memory Foam Pillow: Traditional Memory Foam, Shredded Memory Foam, Gel-infused Memory Foam, Contour Memory Foam, Wedge Memory Foam

2) By Down And Feather Pillow: Goose Down or Duck Down, Goose Feather or Duck Feather, Blended Down and Feather

3) By Wool Or Cotton Pillow: Organic Cotton or Regular Cotton, Merino Wool or Other Wool Types, Blended Wool and Cotton, Hypoallergenic Wool

4) By Polyester Or Synthetic Pillow: Microfiber Polyester or Hollow Fiber Fill, Cluster Fiber Fill or Gel Fiber, Recycled Polyester, Blended Synthetic Materials

5) By Latex Pillow: Natural Latex or Synthetic Latex, Blended Latex, Ventilated Latex, Talalay or Dunlop Latex

6) By Other Types: Buckwheat Pillow, Water Pillow, Gel Pillow, Magnetic Pillow, Kapok Pillow or Other Natural Fills

What Is Driving The Pillow Market? Growing Awareness Of Sleep Health Fueling The Growth Of The Market Due To Rising Sleep Deprivation And Lifestyle-Related Sleep Issues

The growing consumer awareness of sleep health is expected to propel the growth of the pillow market going forward. Consumer awareness of sleep health refers to individuals' understanding and recognition of the importance of sleep for overall physical, mental, and emotional well-being. Consumer awareness of sleep health is increasing due to growing media coverage and public health campaigns highlighting the link between poor sleep and severe health conditions such as obesity, diabetes, and heart disease. Pillows play a pivotal role in enhancing consumer awareness of sleep health by directly influencing comfort, posture, and sleep quality, prompting individuals to understand better and prioritize healthy sleep habits. For instance, in June 2023, according to the National Sleep Foundation, a US-based non-profit organization, the proportion of US individuals who get fewer than seven to nine hours of sleep each night increased by 40%, from 45% in 2021 to 63% in 2022. Therefore, the growing consumer awareness of sleep health is driving the growth of the pillow market.

Who Are The Major Players In The Global Pillow Market?

Major Companies operating in the pillow market are Somnigroup International Inc., Sleep Number Corporation, Serta Simmons Bedding LLC, Resident Home LLC, Purple Innovation Inc., MyPillow Inc., Hollander Sleep Products LLC, Malouf Companies Inc., American Textile Company, Casper Sleep Inc., Wendre AS, Romatex S.A., Brooklyn Bedding LLC, Avocado Mattress LLC, Leesa Sleep LLC, Coop Home Goods, Gio Clavis Co. Ltd., Downlite Inc., ComfyDown LLC, Mediflow Inc.

What Are The Key Trends Of The Global Pillow Market? Innovative Backrest Wedge Pillows Enhancing Sleep Comfort And Posture

Major companies operating in the pillow market are focusing on developing innovative products, such as backrest wedge pillows, to enhance comfort, support, and overall sleep quality for consumers. Backrest wedge pillow refers to a triangular-shaped support pillow designed to elevate the upper body, provide lumbar support, or help maintain a comfortable upright or inclined position while sitting or lying down. For instance, in August 2023, Inventive Sleep Inc., a U.S. company specializing in sleep products, introduced specialty pillows to enhance comfort and support better sleep posture. This headboard-sized wedge pillow is crafted to provide gentle elevation for the head, neck, shoulders, hips, and legs, promoting improved sleep posture and relieving pressure points. It features a plush, button-tufted removable cover that blends seamlessly into bedroom décor, along with dual side pockets for convenient storage of items like phones or books. Designed for both relaxation and nighttime use, this pillow exemplifies a blend of comfort, functionality, and home style.

What Are Latest Mergers And Acquisitions In The Pillow Market? Indo Count Enhances Product Range Through Fluvitex Acquisition

In September 2024, Indo Count Industries Ltd., an Indian-based manufacturer and seller of textile products, acquired Fluvitex for an undisclosed amount. This acquisition enables Indo Count to establish a fully integrated utility bedding business in the U.S., strengthening its presence in the North American market while also expanding its product offerings to include pillows, quilts, and decorative bedding items. Fluvitex USA Inc., a US-based company, specializes in manufacturing pillows and quilts.

What Is The Regional Outlook For The Global Pillow Market?

Asia-Pacific was the largest region in the pillow market in 2024. The regions covered in the pillow market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the pillow market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Pillow Market?

The pillow market includes sales of memory foam pillows, latex pillows, polyester fiber pillows, and orthopedic or cervical pillows. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the Pillow Industry?

The pillows market research report is one of a series of new reports from The Business Research Company that provides pillows market statistics, including pillows industry global market size, regional shares, competitors with a pillows market share, pillows market segments, market trends and opportunities, and any further data you may need to thrive in the pillows industry. This pillows market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

What Is Driving The Pillow Market? Growing Awareness Of Sleep Health Fueling The Growth Of The Market Due To Rising Sleep Deprivation And Lifestyle-Related Sleep Issues

The growing consumer awareness of sleep health is expected to propel the growth of the pillow market going forward. Consumer awareness of sleep health refers to individuals' understanding and recognition of the importance of sleep for overall physical, mental, and emotional well-being. Consumer awareness of sleep health is increasing due to growing media coverage and public health campaigns highlighting the link between poor sleep and severe health conditions such as obesity, diabetes, and heart disease. Pillows play a pivotal role in enhancing consumer awareness of sleep health by directly influencing comfort, posture, and sleep quality, prompting individuals to understand better and prioritize healthy sleep habits. For instance, in June 2023, according to the National Sleep Foundation, a US-based non-profit organization, the proportion of US individuals who get fewer than seven to nine hours of sleep each night increased by 40%, from 45% in 2021 to 63% in 2022. Therefore, the growing consumer awareness of sleep health is driving the growth of the pillow industry.

Who Are The Major Players In The Global Pillow Market?

Major Companies operating in the pillow market are Somnigroup International Inc., Sleep Number Corporation, Serta Simmons Bedding LLC, Resident Home LLC, Purple Innovation Inc., MyPillow Inc., Hollander Sleep Products LLC, Malouf Companies Inc., American Textile Company, Casper Sleep Inc., Wendre AS, Romatex S.A., Brooklyn Bedding LLC, Avocado Mattress LLC, Leesa Sleep LLC, Coop Home Goods, Gio Clavis Co. Ltd., Downlite Inc., ComfyDown LLC, Mediflow Inc.

What Are The Key Trends Of The Global Pillow Market? Innovative Backrest Wedge Pillows Enhancing Sleep Comfort And Posture

Major companies operating in the pillow market are focusing on developing innovative products, such as backrest wedge pillows, to enhance comfort, support, and overall sleep quality for consumers. Backrest wedge pillow refers to a triangular-shaped support pillow designed to elevate the upper body, provide lumbar support, or help maintain a comfortable upright or inclined position while sitting or lying down. For instance, in August 2023, Inventive Sleep Inc., a U.S. company specializing in sleep products, introduced specialty pillows to enhance comfort and support better sleep posture. This headboard-sized wedge pillow is crafted to provide gentle elevation for the head, neck, shoulders, hips, and legs, promoting improved sleep posture and relieving pressure points. It features a plush, button-tufted removable cover that blends seamlessly into bedroom décor, along with dual side pockets for convenient storage of items like phones or books. Designed for both relaxation and nighttime use, this pillow exemplifies a blend of comfort, functionality, and home style.

What Are Latest Mergers And Acquisitions In The Pillow Market? Indo Count Enhances Product Range Through Fluvitex Acquisition

In September 2024, Indo Count Industries Ltd., an Indian-based manufacturer and seller of textile products, acquired Fluvitex for an undisclosed amount. This acquisition enables Indo Count to establish a fully integrated utility bedding business in the U.S., strengthening its presence in the North American market while also expanding its product offerings to include pillows, quilts, and decorative bedding items. Fluvitex USA Inc., a US-based company, specializes in manufacturing pillows and quilts.

What Is The Regional Outlook For The Global Pillow Market?

Asia-Pacific was the largest region in the pillow market in 2024. The regions covered in this market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Pillow Market?

The pillow market includes sales of memory foam pillows, latex pillows, polyester fiber pillows, and orthopedic or cervical pillows. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the Pillow Industry?

The pillows market research report is one of a series of new reports from The Business Research Company that provides pillows market statistics, including pillows industry global market size, regional shares, competitors with a pillows market share, pillows market segments, market trends and opportunities, and any further data you may need to thrive in the pillows industry. This pillows market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.