Global Bath And Shower Products Market Analysis 2024, Forecast To 2033
25 Jul, 2024
The bath and shower products market has experienced exponential growth in recent years, growing from $18.69 billion in 2023 to $23.63 billion in 2024 at a compound annual growth rate (CAGR) of 26.4%. This growth in the historic period can be attributed to increased consumer awareness of hygiene and grooming practices, higher disposable incomes, urbanization trends, evolving consumer lifestyles, and advancements in marketing and distribution channels. Looking ahead, the market is expected to sustain exponential growth, reaching $61.03 billion by 2028 with a CAGR of 26.8%. Projected growth in the forecast period will be driven by consumer preferences shifting towards natural and organic ingredients, rising demand for sustainable packaging solutions, growing interest in personalized and customizable products, increasing awareness of wellness and self-care benefits, and expanding opportunities in emerging markets. Major trends anticipated include a heightened focus on sustainable packaging solutions, increased options for customization and personalization, growing emphasis on wellness and self-care benefits, integration of digital innovations to enhance shopping experiences, and ongoing development of innovative product formulations.
Major Driver In The Bath And Shower Products Market
The burgeoning demand for organic products is poised to drive growth in the bath and shower products market. Organic products, which adhere to strict farming standards by avoiding synthetic additives and GMOs, are gaining traction due to increasing consumer health awareness and a focus on safe cleaning practices. Bath and shower products incorporating organic ingredients cater to these preferences for natural and sustainable skincare solutions. For instance, a survey by the Organic Trade Association in June 2022 revealed that the organic industry’s sales exceeded $63 billion, with a $1.4 billion increase over the previous year. Personal care products, including bath and shower items, exhibited strong growth rates of 5.5 to 8.5% in 2021. This rising demand for organic products is expected to significantly fuel the growth of the bath and shower products market, projected to reach $X billion in 2023, $Y billion in 2024, and $Z billion by 2028.
Request A Free Sample Of The Global Bath And Shower Products Market ReportBath And Shower Products Market Competitive Landscape
L'Oréal, Procter & Gamble, Johnson & Johnson Private Limited, Unilever, Crabtree & Evelyn, Henkel AG & Co. KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group plc, Estée Lauder Companies Inc., CHANEL, L Brands Inc., Kao Corporation, Amway Corporation, Bath & Body Works LLC, Natura Cosméticos S.A., Shiseido Co. Ltd., Coty Inc., Avon Products Inc., Lion Corporation, Yves Rocher, L’Occitane International S.A., Beiersdorf AG, Neutrogena Corporation, Oriflame Holding AG, Revlon Inc., Lush Ltd.
Key Bath And Shower Products Market Trend
Major companies in the bath and shower products market are emphasizing proprietary combinations, such as retinol-combined products, to gain a competitive edge. Retinol, a derivative of vitamin A, is well-known for its anti-aging properties and is commonly used in skincare products to stimulate collagen production, promote cell turnover, and reduce fine lines, wrinkles, and hyperpigmentation. For instance, in April 2021, Olay, a US-based skincare company, launched the Olay Cleansing and Renewing Body Care Duo featuring Retinol, including the Olay Premium Exfoliating Body Wash Collection and the Olay Dermatologist Designed Collection. These collections offer advanced body care science with retinol and dermatologist-recommended compounds to address various skin concerns like dryness, roughness, and eczema. The Retinol Body Wash improves skin three times more than leading body washes, transforming it from dry and stressed to bright and smooth, while the Rinse-Off Body Conditioner provides concentrated moisture overnight, preventing dry skin.
Purchase The Global Bath And Shower Products Market Report Directly And Get A Swift DeliveryBath And Shower Products Market Segmentation
The bath and shower products market covered in this report is segmented –
1) By Product Type: Bath Soaps, Body Wash And Shower Gel, Bath Additives, Other Product Types
2) By Form: Solid, Gels And Jellies, Liquid, Other Forms
3) By Distribution Channel: Hypermarkets Or Supermarkets, Convenience Stores, Online Stores, Other Distribution Channels
4) By End-User: Men, Women
By Geography:The regions covered in the bath and shower products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Asia-Pacific was the largest region in the bath and shower products market in 2023.
The Bath And Shower Products Global Market Report 2024 furnishes information about the global bath and shower products market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.