Global Application Release Automation Market Size Forecast 2024 - 2033

23 Dec, 2024

What Is The Overview Of The Global Application Release Automation Market?

Application release automation (ARA) refers to the process of automating the deployment, configuration, testing, and release of software applications across various environments, from development to production. It streamlines and accelerates the software delivery pipeline, enabling organizations to release high-quality applications with greater efficiency, reliability, and consistency.

Application Release Automation Global Market Report 2024 provides data on the global application release automation market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The application release automation market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.

What Are The Expected Annual Growth Rates And Market Size Estimates For The Global Application Release Automation Sector?

The application release automation market has grown steadily, expanding from $3.11 billion in 2023 to $3.55 billion in 2024, with a CAGR of 14.2%. Growth in the historical period was fueled by cost efficiency, demand for flexibility, deployment task automation, and the need to manage modern application architectures. The market is anticipated to grow to $6.14 billion by 2028, at a CAGR of 14.6%, driven by agile development practices, low-code/no-code platforms, enterprise tool integration, microservices adoption, and digital transformation initiatives. Key trends include AI-driven release orchestration, self-service automation, hybrid cloud deployments, enhanced security automation, and serverless application deployments.

Which Factors Are Boosting Growth In The Application Release Automation Market?

The increasing adoption of DevOps practices is expected to drive the growth of the application release automation market. DevOps practices, which combine development and operations, streamline communication between IT and software development teams through automation. These practices are gaining traction due to the increasing complexity of software development and the need for faster delivery and greater agility. Application release automation automates the deployment of DevOps, ensuring consistent application deployment across various environments such as development, testing, staging, and production. For instance, a 2023 Global DevSecOps Report by GitLab revealed that 36% of DevSecOps professionals worldwide use DevSecOps when developing software, up from 27% in 2020. Therefore, the rising demand for DevOps practices is driving the growth of the application release automation market.

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What Key Areas Define The Segmentation Of The Global Application Release Automation Market?

The application release automation market covered in this report is segmented –
1) By Component: Tool, Services
2) By Deployment: Cloud, On-Premises
3) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
4) By End-User Industries: BFSI, IT And Telecommunications, Retail And E-Commerce, Media And Entertainment, Other End User Industries

How Are Emerging Trends Reshaping The Dynamics Of The Application Release Automation Market?

In the application release automation market, leading companies are developing AI-based comprehensive software solutions, such as AutomationEngine, to gain a competitive edge. AutomationEngine is an AI-driven solution that automates workflows in various areas, particularly prepress, packaging, and data remediation. For instance, in February 2023, Dynatrace, a US-based software intelligence company, launched AutomationEngine, which uses causal AI for answer-driven automation. This tool helps enterprises manage clouds efficiently, accelerate innovation, and achieve improved business outcomes through AI-enhanced automation.

Which Region Has The Fastest Expansion In The Application Release Automation Market?

North America was the largest region in the application release automation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the application release automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.