Recreation Market Definition And Segments
Recreation refers to all the activities that people choose to refresh their minds and bodies and make their free time more enjoyable and interesting. Recreation improves concentration skills and the ability to manage anxiety and stress. Enhanced social skills develop skills such as cooperation and teamwork, and a great way to have fun, meet new people and develop friendships.
The main types of recreation are amusements, arts, and sports. Sports services provide live sporting events before a paying audience or entities that operate golf courses and country clubs, skiing facilities, marinas, fitness and recreational sports centers, and bowling centers. The different age groups include aged 35 and younger, aged 35-54, aged 55 and older, and involve various revenue sources such as media rights, merchandising, tickets and sponsorship.
The recreation market covered in this report is segmented –
1) By Type: Amusements, Arts, Sports
2) By Age Group: Aged 35 and Younger, Aged 35-54, Aged 55 and Older
3) By Revenue Source: Media Rights, Merchandising, Tickets and Sponsorship
Subsegments Covered: Amusement Parks, Gambling, Museums, Historical Sites, Zoos, And Parks, Independent Artists And Performing Art Companies, Sports And Arts Promoters, Spectator Sports, Participatory Sports
The recreation market size has grown strongly in recent years. It will grow from $1,624.5 billion in 2023 to $1,729.21 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to leisure time availability, economic conditions, demographic trends, urbanization, government policies.
The recreation market size is expected to see strong growth in the next few years. It will grow to $2,188.18 billion in 2028 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to virtual and augmented reality experiences, wellness and mindfulness, sustainable recreation, personalized leisure experiences, inclusive recreation. Major trends in the forecast period include outdoor adventure tourism, experiential tourism, digital detox retreats, culinary and food tourism, community-based recreation programs.
Economic Growth Driving Forces In The Global Recreation Market
The recreation market growth is aided by stable economic growth forecasted in many developed and developing countries. For instance, according to International Monetary Fund (IMF), a US-based financial agency, China’s gross domestic product (GDP) grew from $17.75 trillion in 2021 to $18.1 trillion in 2022. In addition, the emerging markets and developing economies registered a growth of 3.9% in 2020, which increased to 6.1% in 2022. Stable economic growth is expected in end-user markets, thereby driving the market during the forecast period. This continued economic growth is expected to increase investments in the end-user markets and be a driver of the recreation market as greater affluence allows consumers to visit recreation centers.
Increasing Demand For Adventure-Based And Experiential Activities Is Propelling The World's Recreation Market
The increasing demand for experiential and adventure-based activities is expected to propel the growth of the recreation market. Experiential and adventure-based activities refer to a type of learning that involves hands-on experiences and challenges that encourage personal growth and development. It helps in promoting personal growth and development as these activities are designed to help participants learn new skills and abilities, develop self-awareness, and build positive relationships. For instance, in August 2021, according to Tripplo, a Sweden-based website that provides discount codes and travel tips, 80% of tour operators were involved in adventure tourism by providing services in at least one of the specialized sectors such as wildlife viewing activities and ecotourism. Therefore, the increasing demand for experiential and adventure-based activities is driving the growth of the recreation market going forward.
Major companies operating in the recreation market report are The Hong Kong Jockey Club, The Walt Disney Company, China Sports Lottery, Cheil Jedang Corp., China Welfare Lottery, Sociedad Estatal Loterías y Apuestas del Estado S.A., Flutter Entertainment PLC, Cinemark Holdings Inc., Tabcorp Holdings Ltd., Cineworld Group PLC, Compagnie du Mont-Blanc S.A., Compagnie des Alpes S.A., Oriental Land Company Ltd., Hyland Ranch Inc., Cinplex Inc., Jelly Belly Candy Co., Gym Group PLC, City Sports & Recreation PLC, Club de Futbol Intercity SAD, Guangzhou Jinyi Media Corp. A, Guangdong Jinma Entertainment Corp. Ltd., Grupo Sports World S.A.B. de C.V., Creative China Holdings Ltd., China Tangshang Holdings Ltd., Herschend Family Entertainment Corp., Hall of Fame Resort & Entertainment Co., Guild eSports PLC, Country Club Hospitality & Holidays Ltd., Maruhan Corp., City Pulse Multiplex Ltd.
Impact Of COVID-19 On The Recreation Market
The outbreak of COVID-19 disease (COVID-19) has acted as a massive restraint on the recreation market in 2020 as governments globally imposed lockdowns and restricted domestic and international travel limiting the need for services offered by these establishments. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in the closure of recreational facilities such as amusement parks, museums, and casinos with countries entering a state of 'lockdown' and the outbreak hurt businesses throughout 2020 and into 2021. However, it is expected that the recreation market will recover from the shock across the forecast period as it is a 'black swan event’ and not related to ongoing or fundamental weaknesses in the market or the global economy.
Amusement Parks Embrace Virtual And Augmented Reality For Immersive Experiences
Amusement parks are increasingly using virtual and augmented reality technology to provide an immersive experience to customers. Virtual reality is a 3D, computer-generated environment that can interact with a person, whereas augmented reality turns an environment into a digital interface by placing virtual objects in the real world. Amusement parks are implementing this technology in rides and theater-based attractions. For instance, Plopsaland De Panne in De Panne, Belgium has a new virtual reality wooden roller coaster called Heidi The Ride, which can reach speeds of more than 43 mph. Amusement park SeaWorld has started operating a new Kraken Virtual Reality Roller Coaster in Orlando. The Weave Breaker coaster brings the reality of jet skiing in an amusement park. Universal Studios have The Walking Dead mazes with augmented reality elements.
Innovative Product Launches Reshaping The Recreation Market
Major companies operating in the recreation market are introducing innovative wearable devices such as Linklet wearable wide-angle camera to gain a competitive edge in the market. Linklet wearable wide-angle camera is a hands-free, LTE-embedded wearable device designed to provide a first-person view for remote support and livestreaming during presentations, meetings, and fieldwork. For instance, in January 2022, Fairy Devices Inc., a Japan-based leader in industrial field digitalization solutions, launched the Linklet wearable wide-angle camera. The device is a wearable camera that can be worn around the neck and is designed to provide a super wide-angle view. It is LTE-embedded and has direct connections to Zoom and Microsoft Teams, which enable remote support. The necklace-like design keeps the video steady, and the five microphones capture crisp audio even in open spaces.
Asia-Pacific was the largest region in the recreation market in 2023. Eastern Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the recreation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the recreation market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The recreation market includes revenues earned by entities by operating amusements facilities, operating facilities or providing services for cultural, entertainment, and recreational interests, providing live sporting events before a paying audience, and operating golf courses and country clubs, skiing facilities, marinas, fitness, and recreational sports centers, and bowling centers. Gambling, except casino hotels, can also be considered to be part of the recreation market. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The recreation market research report is one of a series of new reports from The Business Research Company that provides recreation market statistics, including recreation industry global market size, regional shares, competitors with a recreation market share, detailed recreation market segments, market trends, and opportunities, and any further data you may need to thrive in the recreation industry. This recreation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.