How Is The Museums, Historical Sites, Zoos, And Parks Market Segmented?
The museums, historical sites, zoos, and parks market covered in this report is segmented –
1) By Type: Museums, Historical Sites, Zoos & Botanical Gardens, Nature Parks and Other Similar Institutions
2) By Revenue Source: Tickets, Food and Beverages, Other Revenue Sources
3) By Visitors' Age Group: Below 25 Years, 25 to 39 Years, 40 to 59 Years, 60 to 74 Years, 75 Years and Above
4) By Visitors' Gender: Male, Female
Subsegments:
1) By Museums: Art Museums, Science Museums, Children's Museums, History Museums
2) By Historical Sites: Heritage Sites, Archaeological Sites, Memorials and Monuments
3) By Zoos & Botanical Gardens: Zoos, Aquariums, Botanical Gardens, Wildlife Parks
4) By Nature Parks and Other Similar Institutions: National Parks, Wildlife Reserves, Nature Preserves, Eco-Tourism Parks
Museums, Historical Sites, Zoos, And Parks Market Driver: Enhancing Visitor Experiences With Augmented Reality In Art Museums And Zoos
Art organizers, museums, and zoos are using augmented reality (AR) technology to create real-world experiences for customers. Augmented reality is the integration of digital information with the user’s environment in real time. Museums and zoos are now using augmented reality as a tool to educate and entertain the audience by creating a visual tour guide and displaying 3D content in a real-world camera view. For instance, the Cleveland Museum of Art is using augmented reality technology to let users interact and access the most current and comprehensive information about every piece of artwork in the museum. In Acropolis Museum in Athens, Greece, the team used AR technology to bring a collection of architectural and sculptural remains to life.
Museums, Historical Sites, Zoos, And Parks Market Driver: International Tourism's Impact On The Growth Of Museums, Historical Sites, Zoos, And Parks
The increase in international tourism is expected to propel the growth of museums, historical sites, zoos, and parks market going forward. International tourism refers to traveling outside one's customary permanent location for at most a year for leisure, business, or other purposes. Museums, historical sites, zoos, and parks play a significant role in international tourism by attracting travelers worldwide and offering tourists a chance to learn about the past and experience different cultures, conservation, and wildlife. For instance, in May 2023, according to The United Nations World Tourism Organization, a Spain-based specialized agency that promotes tourism, international tourism receipts increased by 50% from 2021 to reach $1 trillion in 2022. Therefore, an increase in international tourism drives the growth of the museums, historical sites, zoos, and parks market.
Global Museums, Historical Sites, Zoos, And Parks Market Major Players
Major companies operating in the museums, historical sites, zoos, and parks market include The Metropolitan Museum of Art, National Gallery of Art, Krusger, Smithsonian Institution Washington D.C., Musei Vaticani, The American Museum of Natural History, Museum of Science and Industry, Georgia Aquarium, Museum of Fine Arts Boston, The Art Institute of Chicago, Woodland Park Zoo, Zoological Garden of Berlin, Los Angeles County Museum of Art (LACMA), The Museum of Modern Art, Museo Nacional del Prado, British Museum, The State Hermitage Museum, National Museum of China, Musée du Louvre, National Museum of Natural History, National Air and Space Museum, Tokyo National Museum, Musée d'Orsay, Rijksmuseum, National Palace Museum, National Museum of the Philippines, Shanghai Museum, National Museum of Korea, Smithsonian's National Zoo, ZooParc de Beauval, Schloss Schönbrunn
Global Museums, Historical Sites, Zoos, And Parks Market Trend: Enhancing Museum And Art Gallery Experiences With Pre-Recorded Audio Guides
Prerecorded audio guides are being widely used in museums and art galleries as a replacement for conventional guides allowing visitors to interact with additional, enhanced, and unbiased information. Visitors are provided with multimedia content transmitters such as headsets, earphones, or headphones and audio guides with pre-recorded audio files in the language opted. These audio guides act as additional revenue streams for the organizers and are available in different languages and translated versions that can be used anytime by many people. These museum audio guides help to enhance visitor engagement, improve accessibility, and provide additional and accurate information aiming to educate visitors with unbiased characteristics. Louvre Museum, France, with its 8 million visitors every year has introduced audio guides to interact with content about the pieces of art. Other museums offering visitors prerecorded audio guides are the British Museum in England, the San Francisco Museum of Modern Art, and the Auckland War Memorial Museum in New Zealand.
Global Museums, Historical Sites, Zoos, And Parks Market Trend: Integration Of AI Assistants For Enhanced Visitor Experiences In Museums, Historical Sites, Zoos, And Parks
Major companies operating in the museums, historical sites, zoos, and parks market are focusing on the development of innovative technologies, such as AI assistants, to provide reliable services to customers. An AI assistant is a piece of software that employs artificial intelligence to carry out certain activities and deliver information. For instance, in April 2022, Satisfi Labs, a US-based conversational AI platform, launched Animal Assistant. It is an AI solution that serves as an expert in helping guests find animals on-site and learn more about each species. The solution enables the guests to ask the Animal Assistant questions about animal species and animal groups in natural language. Without having to ask for an animal by name, the Animal Assistant also offers guests who wish to learn more about the animals that are accessible at a particular area educational information and a guided experience.
Regional Outlook For The Global Museums, Historical Sites, Zoos, And Parks Market
North America was the largest region in the museums, historical sites, zoos, and parks market in 2024. Eastern Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the museums, historical sites, zoos, and parks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the museums, historical sites, zoos, and parks market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
What Defines the Museums, Historical Sites, Zoos, And Parks Market?
The museums, historical sites, zoos, and parks services market includes revenues earned by entities by operating areas or sites that conserve and exhibit objects of historical value such as archaeological sites, museums, live plant and animal life displays, and natural areas or settings. Revenues in this market include entry fees to museums, historical sites, zoos, and parks. The market also includes commissions or rental fees from shops or online cafes located in museums, historical sites, zoos, and parks. It also does not include revenue earned from trading artifacts or animals between entities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
How is Market Value Defined and Measured?
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
What is the Market Assessment and Strategic Outlook for the Museums, Historical Sites, Zoos, And Parks Industry?
The museums, historical sites, zoos, and parks market research report is one of a series of new reports from The Business Research Company that provides museums, historical sites, zoos, and parks services market statistics, including museums, historical sites, zoos, and parks services industry global market size, regional shares, competitors with museums, historical sites, zoos, and parks services market share, detailed museums, historical sites, zoos, and parks services market segments, market trends and opportunities, and any further data you may need to thrive in the museums, historical sites, zoos, and parks services industry. This museums, historical sites, zoos, and parks services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
