Running Events Registration Market Competitor Analysis

The client is a leader in the Japanese running market. They wanted to know about other running event registration websites in Europe, Asia, Middle East, Africa and Americas. They wanted a competitor analysis study consisting of company profiles with the following data: Basic financials Number of employees Registered members Number of registrations processed in a year

The deliverable was in the form of a word document that consisted of: Market characteristics Market trends Competitor landscape (For all 4 regions)

20 + interviews conducted in all the regions with running event registration companies in all the regions as required. All calls recorded or carefully noted with the permission of the respondents. We conducted secondary research by segmenting the geography into 3 regions- Asia-Pacific, Europe and America. Running events registration websites relevant to the client requirements were identified through secondary research and information required for these shortlisted companies was obtained through secondary sources. The secondary sources that include company websites, financial filings, company marketing material, news and media research and proprietary databases. The report was built on information collected through primary and secondary sources and analysis was done.

The report met the client requirement of doing a comparative analysis of its competitors and taking necessary steps for future growth.