Javeriano Taps Into The Business Research Company’s Data for 2024 Insights on Plant-Based Beverages
In October 2024, Repositorio Institucional Javeriano announced its innovative research, "Experience Marketing as a Branding Strategy," utilizing food and beverage market data from The Business Research Company. This study delves into the impactful partnership between Jappi and Carulla, highlighting how experience marketing can elevate brand identity and redefine the plant-based beverage landscape.
