Analysis On Radio Broadcast Operators In Tier-1 And Tier-2 Cities In India
The client develops technologies that assist radio broadcasters in detecting and maximizing signal frequency. The client also provides broadcasters with equipment to assist them with Geo-Targeting and Geo-Fencing of audio and graphical advertisements. The client wants to conduct a market study in India in order to better understand the current state of radio broadcast operators and the challenges they face in terms of broadcast equipment in order to partner with them and provide better technology. To address this, the client requests to conduct a comprehensive study focusing on the following areas:
• List of top 3 to 4 radio broadcast operators per city in India
• Analysis of each broadcast operator \
• Analysis On The Growth Of around 15 major Tier 1 and Tier 2 cities
Research findings were delivered as a custom report including:
• Company profiles for major broadcasters in tier 1 and tier 2 cities
• Analysis n the growth of cities
• We mined the data through secondary sources such as websites of radio broadcast operators such as Radio City, BIG FM and others, associations such as the Association of Radio Operators for India (AROI) and others, annual reports and fillings, and others, press releases, digital magazines such as Times of India, Economic Times and others articles, and other public and paid secondary sources.
• We also gathered insights from the following types of people:
• Broadcast partners
• Technical heads
• Senior managers
• Other senior executives
• This study aided the client to understand the radio broadcast operators market to identify business opportunities.
• The insights from the report helped the client a comprehensive list of broadcasters of radio in tier 1 and tier 2 cities, allowing it to capitalize on opportunities