Indian Physician’s Attitudes To Technology

A pharmaceutical company client wanted to understand what the attitude of Indian physicians was to new types of communications technology. In particular it wanted to know how much doctors were using mobile, internet, chat, social and other means in their work.

Presentation showing break downs of the data including: Whether and how doctors use technology to: Communicate with their patients Spread health messages Learn about new drugs and treatments in the market Communicate with other doctors in communities of practice Take payments Organize their office administration Raw interview data was presented in SPSS

We conducted research through:- A study of doctors in the Indian market conducted by telephone from our Bangalore and Hyderabad centres.. Total of 240 interviews with quotas for geographic and urban/ rural segments. Interviews recorded using CATI technology. Sample segmented by north and south, and metro, tier two and rural.

On the basis of this information the client changed the way it communicated with doctors, including giving greater emphasis on phone, SMS and social channels.