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Sports Sponsorship Global Market Report 2025
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Global Sports Sponsorship Market Report 2025

Report Price : $4490.00

Pages : 200

Format : PDF

Published : January 2025

Delivery Time : 2-3 Business Days

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Sports Sponsorship Global Market Report 2025

By Type (Signage, Digital Activation, Club And Venue Activation, Other Types), By Application (Competition Sponsorship, Training Sponsorship, Other Applications) – Market Size, Trends, And Global Forecast 2025-2034

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

What Is Covered Under Sports Sponsorship Market?

sports sponsorship is a form of marketing where a company or a brand provides financial or material support to a sports team, event, or athlete in exchange for exposure and brand awareness.

The main types of sports sponsorship include signage, digital activation, club and venue activation and others. Signage in sports refers to the display of advertising and promotional materials within sports venues or on sports-related products during events or games. Major applications include competition sponsorship, training sponsorship and others.

Sports Sponsorship Market Size and growth rate 2025 to 2029: Graph

What Is The Sports Sponsorship Market Size 2025 And Growth Rate?

The sports sponsorship market size has grown strongly in recent years. It will grow from$66.67 billion in 2024 to $70.34 billion in 2025 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to brand visibility and recognition, fan engagement, globalization of sports, traditional media dominance, social media influence

What Is The Sports Sponsorship Market Growth Forecast?

The sports sponsorship market size is expected to see strong growth in the next few years. It will grow to $90.13 billion in 2029 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to immersive fan experiences, esports and gaming integration, personalized marketing, cross-platform integration, innovative partnerships. Major trends in the forecast period include digital transformation, esports integration, sustainability initiatives, personalized fan engagement, virtual and augmented reality.

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How Is The Sports Sponsorship Market Segmented?

The sports sponsorship market covered in this report is segmented –

1) By Type: Signage, Digital Activation, Club And Venue Activation, Other Types

2) By Application: Competition Sponsorship, Training Sponsorship, Other Applications

Subsegments:

1) By Signage: Stadium Signage, Event Signage, Team Signage

2) By Digital Activation: Social Media Campaigns, Mobile Apps, Website Sponsorships

3) By Club And Venue Activation: Sponsorship Events, Hospitality Packages, Merchandise Promotions

4) By Other Types: Community Programs, Player Sponsorships, Cause marketing

What Is Driving The Sports Sponsorship Market? Rising Number Of Sports Events To Drive Market Growth

The growing number of sports events is expected to propel the growth of the sports sponsorship market going forward. The number of sports events has been increasing steadily in recent years due to several reasons such as the growing popularity of sports and the increased availability of resources for organizing events. Additionally, the globalization of sports has made it possible for sports to reach a wider audience and gain greater recognition worldwide. This has attracted sponsors to provide monetary sponsorships and promote their brand and products through advertisements. For instance, in November 2023, according to reports published by the Department for Digital, Culture, Media and Sport (DCMS), a UK-based government department, 22% reported attending live sports events in the past six months, marking a 4% point increase compared to 2021-22. Football remained the most viewed sport at 65%, maintaining its popularity from the previous year. Rugby saw a rise to 19%, up 3 percentage points from 16% the prior year. Interest in other types of sports held steady at 17%, similar to the previous year, while cricket increased to 15%, up 4 percentage points from 11%. Therefore, the growing number of sports events will drive the growth of the sports sponsorship market.

What Is Driving The Sports Sponsorship Market? Rise In E-Sports To Drive Market Growth

The increasing expansion of e-sports industry is expected to propel the growth of sports sponsorship market going forward. E-sports is a form of competition using video games that involves organized, multiplayer video game competitions, particularly between professional players, both individually and as teams. E-sports offers a variety of opportunities for sponsors to engage with fans. Sponsors can leverage social media, live events, and in-game advertising to reach their target audience. For instance, in October 2022, according to according to NewZoo BV, a Netherlands-based games market data company, in 2021, the audience for live-streamed gaming approached nearly 810 million and is anticipated to surpass 1.41 billion by the year 2025. Therefore, the increasing expansion of e-sports industry is driving the growth of sports sponsorship market.

Who Are The Major Players In The Global Sports Sponsorship Market?

Major companies operating in the sports sponsorship market include Adidas AG, Nike Inc., PepsiCo Inc., Rolex SA, The Coca-Cola Company, Puma SE, Samsung Electronics Co Ltd., Castrol Limited, Tata Group, Reliance Jio Infocomm Limited, Intel Corporation, Qatar Airways Group Q.C.S.C., Hero MotoCorp Ltd., Hyundai Motor Company, Nissan Motor Co Ltd., Reebok International Ltd., Red Bull GmbH, Optimum Nutrition Inc., DICK'S Sporting Goods Inc., State Farm Mutual Automobile Insurance Company, Anheuser-Busch InBev SA/NV, Ford Motor Company, FedEx Corporation, Molson Coors Brewing Company, General Motors Company, Toyota Motor Corporation, Heineken N.V., Visa Inc., Mastercard Incorporated, American Express Company, Emirates Airline, Etihad Airways PJSC, Flydubai

What Are The Key Trends Of The Global Sports Sponsorship Market? Technological Advancements Driving Innovation In Sports Sponsorship Market

Technological advancements are a key trend gaining popularity in the sports sponsorship market. Companies operating in the sports sponsorship market are adopting new technologies to grow in the market. For instance, in October 2022, Meta, a US-based technology company, launched Xtadium VR (virtual reality) app for its Oculus Quest 2 headset. Xtadium is a platform that provides VR streams of sports events in 180 degrees and up to 8K video quality. The platform includes real-time statistical overlays and offers eight different camera angles, providing a more personalized viewing experience for the users. It allows users to watch live events, on-demand replays, and immersive highlights. The goal of Xtadium is to use VR technology to emulate the experience of being at a sporting event as closely as possible.

What Are The Key Trends Of The Global Sports Sponsorship Market? Strategic Partnerships Transforming The Sports Sponsorship Market

Major companies operating in sports sponsorship are focused on collaboration and partnerships to provide reliable services to customers. A strategic partnership is a structured affiliation between two or more commercial enterprises, typically established via one or more business agreements or contracts. For instance, in June 2023, Globant, an Argentina-based software development company partnered with Fédération Internationale de Football Association (FIFA), the Switzerland-based international governing body for the sport of soccer (football), to sponsor the FIFA Women's World Cup Australia and New Zealand 2023 and becoming a Global Sponsor for FIFAe Series from 2023 to 2025. The collaboration aims to enhance the FIFA+ streaming platform and support key global events. The partnership aligns with Globant's commitment to diversity and inclusion, contributing to the company's broader goal of creating opportunities for women across industries. The collaboration signifies a unique opportunity to promote women's soccer globally, foster inclusion and equity in sports, and inspire the next generation of athletes.

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Sports Sponsorship Market Merger And Acquisition: TeamSnap Expands Youth Sports Engagement with Acquisition of LeagueSide

In November 2022, TeamSnap, a US-based software development company, acquired LeagueSide for an undisclosed amount. This acquisition aims to create a unique solution that simplifies brand engagement with youth sports communities. By leveraging TeamSnap’s platform with LeagueSide’s sponsorship expertise, the companies seek to generate new revenue streams for sports organizations while helping reduce costs for families participating in youth sports. LeagueSide is a US-based company, that specializes in connecting brands with youth sports organizations through community sports sponsorships.

Regional Analysis For The Global Sports Sponsorship Market

North America was the largest region in the sports sponsorship market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global sports sponsorship market report during the forecast period. The regions covered in the sports sponsorship market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the sports sponsorship market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

What Defines the Sports Sponsorship Market?

The sports sponsorship market includes revenues earned by entities by providing monetary sponsorship for brand exposure, product placement, advertising, and merchandising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the Sports Sponsorship Industry?

The sports sponsorship market research report is one of a series of new reports from The Business Research Company that provides sports sponsorship market statistics, including sports sponsorship industry global market size, regional shares, competitors with sports sponsorship market share, detailed sports sponsorship market segments, market trends and opportunities, and any further data you may need to thrive in the sports sponsorship industry. This sports sponsorship market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Sports Sponsorship Market Report Forecast Analysis

Report AttributeDetails
Market Size Value In 2025 $70.34 billion
Revenue Forecast In 2034 $90.13 billion
Growth Rate CAGR of 6.4% from 2024 to 2033
Base Year For Estimation 2024
Actual Estimates/Historical Data 2019-2024
Forecast Period 2025 - 2029 - 2034
Market Representation Revenue in USD Billion and CAGR from 2025 to 2034
Segments Covered 1) By Type: Signage, Digital Activation, Club And Venue Activation, Other Types
2) By Application: Competition Sponsorship, Training Sponsorship, Other Applications Subsegments: 1) By Signage: Stadium Signage, Event Signage, Team Signage
2) By Digital Activation: Social Media Campaigns, Mobile Apps, Website Sponsorships
3) By Club And Venue Activation: Sponsorship Events, Hospitality Packages, Merchandise Promotions
4) By Other Types: Community Programs, Player Sponsorships, Cause Marketing
Regional Scope Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report are Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled Adidas AG, Nike Inc., PepsiCo Inc., Rolex SA, The Coca-Cola Company, Puma SE, Samsung Electronics Co Ltd., Castrol Limited, Tata Group, Reliance Jio Infocomm Limited, Intel Corporation, Qatar Airways Group Q.C.S.C., Hero MotoCorp Ltd., Hyundai Motor Company, Nissan Motor Co Ltd., Reebok International Ltd., Red Bull GmbH, Optimum Nutrition Inc., DICK'S Sporting Goods Inc., State Farm Mutual Automobile Insurance Company, Anheuser-Busch InBev SA/NV, Ford Motor Company, FedEx Corporation, Molson Coors Brewing Company, General Motors Company, Toyota Motor Corporation, Heineken N.V., Visa Inc., Mastercard Incorporated, American Express Company, Emirates Airline, Etihad Airways PJSC, Flydubai
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Table Of Contents

1. Executive Summary

2. Sports Sponsorship Market Characteristics

3. Sports Sponsorship Market Trends And Strategies

4. Sports Sponsorship Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Sports Sponsorship Growth Analysis And Strategic Analysis Framework

5.1. Global Sports Sponsorship PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)

5.2. Analysis Of End Use Industries

5.3. Global Sports Sponsorship Market Growth Rate Analysis

5.4. Global Sports Sponsorship Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)

5.5. Global Sports Sponsorship Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)

5.6. Global Sports Sponsorship Total Addressable Market (TAM)

6. Sports Sponsorship Market Segmentation

6.1. Global Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Signage

Digital Activation

Club And Venue Activation

Other Types

6.2. Global Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Competition Sponsorship

Training Sponsorship

Other Applications

6.3. Global Sports Sponsorship Market, Sub-Segmentation Of Signage, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Stadium Signage

Event Signage

Team Signage

6.4. Global Sports Sponsorship Market, Sub-Segmentation Of Digital Activation, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Social Media Campaigns

Mobile Apps

Website Sponsorships

6.5. Global Sports Sponsorship Market, Sub-Segmentation Of Club And Venue Activation, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Sponsorship Events

Hospitality Packages

Merchandise Promotions

6.6. Global Sports Sponsorship Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Community Programs

Player Sponsorships

Cause Marketing

7. Sports Sponsorship Market Regional And Country Analysis

7.1. Global Sports Sponsorship Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

7.2. Global Sports Sponsorship Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Sports Sponsorship Market

8.1. Asia-Pacific Sports Sponsorship Market Overview

Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

8.2. Asia-Pacific Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8.3. Asia-Pacific Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Sports Sponsorship Market

9.1. China Sports Sponsorship Market Overview

9.2. China Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

9.3. China Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Sports Sponsorship Market

10.1. India Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

10.2. India Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Sports Sponsorship Market

11.1. Japan Sports Sponsorship Market Overview

11.2. Japan Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11.3. Japan Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Sports Sponsorship Market

12.1. Australia Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12.2. Australia Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Sports Sponsorship Market

13.1. Indonesia Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13.2. Indonesia Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Sports Sponsorship Market

14.1. South Korea Sports Sponsorship Market Overview

14.2. South Korea Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14.3. South Korea Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Sports Sponsorship Market

15.1. Western Europe Sports Sponsorship Market Overview

15.2. Western Europe Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15.3. Western Europe Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Sports Sponsorship Market

16.1. UK Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16.2. UK Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Sports Sponsorship Market

17.1. Germany Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17.2. Germany Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Sports Sponsorship Market

18.1. France Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18.2. France Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Sports Sponsorship Market

19.1. Italy Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19.2. Italy Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Sports Sponsorship Market

20.1. Spain Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20.2. Spain Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Sports Sponsorship Market

21.1. Eastern Europe Sports Sponsorship Market Overview

21.2. Eastern Europe Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21.3. Eastern Europe Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Sports Sponsorship Market

22.1. Russia Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22.2. Russia Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Sports Sponsorship Market

23.1. North America Sports Sponsorship Market Overview

23.2. North America Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23.3. North America Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Sports Sponsorship Market

24.1. USA Sports Sponsorship Market Overview

24.2. USA Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24.3. USA Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Sports Sponsorship Market

25.1. Canada Sports Sponsorship Market Overview

25.2. Canada Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25.3. Canada Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Sports Sponsorship Market

26.1. South America Sports Sponsorship Market Overview

26.2. South America Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26.3. South America Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Sports Sponsorship Market

27.1. Brazil Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27.2. Brazil Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Sports Sponsorship Market

28.1. Middle East Sports Sponsorship Market Overview

28.2. Middle East Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28.3. Middle East Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Sports Sponsorship Market

29.1. Africa Sports Sponsorship Market Overview

29.2. Africa Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29.3. Africa Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Sports Sponsorship Market Competitive Landscape And Company Profiles

30.1. Sports Sponsorship Market Competitive Landscape

30.2. Sports Sponsorship Market Company Profiles

30.2.1. Adidas AG Overview, Products and Services, Strategy and Financial Analysis

30.2.2. Nike Inc. Overview, Products and Services, Strategy and Financial Analysis

30.2.3. PepsiCo Inc. Overview, Products and Services, Strategy and Financial Analysis

30.2.4. Rolex SA Overview, Products and Services, Strategy and Financial Analysis

30.2.5. The Coca-Cola Company Overview, Products and Services, Strategy and Financial Analysis

31. Sports Sponsorship Market Other Major And Innovative Companies

31.1. Puma SE

31.2. Samsung Electronics Co Ltd.

31.3. Castrol Limited

31.4. Tata Group

31.5. Reliance Jio Infocomm Limited

31.6. Intel Corporation

31.7. Qatar Airways Group Q.C.S.C.

31.8. Hero MotoCorp Ltd.

31.9. Hyundai Motor Company

31.10. Nissan Motor Co Ltd.

31.11. Reebok International Ltd.

31.12. Red Bull GmbH

31.13. Optimum Nutrition Inc.

31.14. DICK'S Sporting Goods Inc.

31.15. State Farm Mutual Automobile Insurance Company

32. Global Sports Sponsorship Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Sports Sponsorship Market

34. Recent Developments In The Sports Sponsorship Market

35. Sports Sponsorship Market High Potential Countries, Segments and Strategies

35.1 Sports Sponsorship Market In 2029 - Countries Offering Most New Opportunities

35.2 Sports Sponsorship Market In 2029 - Segments Offering Most New Opportunities

35.3 Sports Sponsorship Market In 2029 - Growth Strategies

35.3.1 Market Trend Based Strategies

35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations

36.2. Currencies

36.3. Historic And Forecast Inflation Rates

36.4. Research Inquiries

36.5. The Business Research Company

36.6. Copyright And Disclaimer

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List Of Tables

    Table 1: Global Historic Market Growth, 2019-2024, $ Billion
  • Table 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion
  • Table 3: Global Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 4: Global Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 5: Global Sports Sponsorship Market, Sub-Segmentation Of Signage, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 6: Global Sports Sponsorship Market, Sub-Segmentation Of Digital Activation, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 7: Global Sports Sponsorship Market, Sub-Segmentation Of Club And Venue Activation, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 8: Global Sports Sponsorship Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 9: Global Sports Sponsorship Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 10: Global Sports Sponsorship Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 11: Asia-Pacific, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 12: Asia-Pacific, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 13: China, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 14: China, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 15: India, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 16: India, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 17: Japan, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 18: Japan, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 19: Australia, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 20: Australia, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 21: Indonesia, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 22: Indonesia, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 23: South Korea, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 24: South Korea, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 25: Western Europe, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 26: Western Europe, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 27: UK, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 28: UK, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 29: Germany, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 30: Germany, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 31: France, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 32: France, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 33: Italy, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 34: Italy, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 35: Spain, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 36: Spain, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 37: Eastern Europe, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 38: Eastern Europe, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 39: Russia, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 40: Russia, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 41: North America, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 42: North America, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 43: USA, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 44: USA, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 45: Canada, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 46: Canada, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 47: South America, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 48: South America, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 49: Brazil, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 50: Brazil, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 51: Middle East, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 52: Middle East, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 53: Africa, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 54: Africa, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 55: Adidas AG Financial Performance
  • Table 56: Nike Inc. Financial Performance
  • Table 57: PepsiCo Inc. Financial Performance
  • Table 58: Rolex SA Financial Performance
  • Table 59: The Coca-Cola Company Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2019-2024, $ Billion
  • Figure 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion
  • Figure 3: Global Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 4: Global Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 5: Global Sports Sponsorship Market, Sub-Segmentation Of Signage, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 6: Global Sports Sponsorship Market, Sub-Segmentation Of Digital Activation, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 7: Global Sports Sponsorship Market, Sub-Segmentation Of Club And Venue Activation, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 8: Global Sports Sponsorship Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 9: Global Sports Sponsorship Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 10: Global Sports Sponsorship Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 11: Asia-Pacific, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 12: Asia-Pacific, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 13: China, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 14: China, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 15: India, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 16: India, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 17: Japan, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 18: Japan, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 19: Australia, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 20: Australia, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 21: Indonesia, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 22: Indonesia, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 23: South Korea, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 24: South Korea, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 25: Western Europe, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 26: Western Europe, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 27: UK, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 28: UK, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 29: Germany, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 30: Germany, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 31: France, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 32: France, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 33: Italy, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 34: Italy, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 35: Spain, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 36: Spain, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 37: Eastern Europe, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 38: Eastern Europe, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 39: Russia, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 40: Russia, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 41: North America, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 42: North America, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 43: USA, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 44: USA, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 45: Canada, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 46: Canada, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 47: South America, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 48: South America, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 49: Brazil, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 50: Brazil, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 51: Middle East, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 52: Middle East, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 53: Africa, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 54: Africa, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 55: Adidas AG Financial Performance
  • Figure 56: Nike Inc. Financial Performance
  • Figure 57: PepsiCo Inc. Financial Performance
  • Figure 58: Rolex SA Financial Performance
  • Figure 59: The Coca-Cola Company Financial Performance

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Frequently Asked Questions

Sports sponsorship is a form of marketing where a company or a brand provides financial or material support to a sports team, event, or athlete in exchange for exposure and brand awareness. For further insights on the Sports Sponsorship market, request a sample here

The Sports Sponsorship market major growth driver - Rising Number Of Sports Events To Drive Market Growth. For further insights on the Sports Sponsorship market, request a sample here

The Sports Sponsorship market size has grown strongly in recent years. The sports sponsorship market size has grown strongly in recent years. It will grow from$66.67 billion in 2024 to $70.34 billion in 2025 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to brand visibility and recognition, fan engagement, globalization of sports, traditional media dominance, social media influence The sports sponsorship market size is expected to see strong growth in the next few years. It will grow to $90.13 billion in 2029 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to immersive fan experiences, esports and gaming integration, personalized marketing, cross-platform integration, innovative partnerships. Major trends in the forecast period include digital transformation, esports integration, sustainability initiatives, personalized fan engagement, virtual and augmented reality. For further insights on the Sports Sponsorship market, request a sample here

The sports sponsorship market covered in this report is segmented –
1) By Type: Signage, Digital Activation, Club And Venue Activation, Other Types
2) By Application: Competition Sponsorship, Training Sponsorship, Other Applications Subsegments:
1) By Signage: Stadium Signage, Event Signage, Team Signage
2) By Digital Activation: Social Media Campaigns, Mobile Apps, Website Sponsorships
3) By Club And Venue Activation: Sponsorship Events, Hospitality Packages, Merchandise Promotions
4) By Other Types: Community Programs, Player Sponsorships, Cause marketing For further insights on the Sports Sponsorship market, request a sample here

North America was the largest region in the sports sponsorship market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global sports sponsorship market report during the forecast period. The regions covered in the sports sponsorship market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa For further insights on the Sports Sponsorship market, request a sample here.

Major companies operating in the sports sponsorship market include Adidas AG, Nike Inc., PepsiCo Inc., Rolex SA, The Coca-Cola Company, Puma SE, Samsung Electronics Co Ltd., Castrol Limited, Tata Group, Reliance Jio Infocomm Limited, Intel Corporation, Qatar Airways Group Q.C.S.C., Hero MotoCorp Ltd., Hyundai Motor Company, Nissan Motor Co Ltd., Reebok International Ltd., Red Bull GmbH, Optimum Nutrition Inc., DICK'S Sporting Goods Inc., State Farm Mutual Automobile Insurance Company, Anheuser-Busch InBev SA/NV, Ford Motor Company, FedEx Corporation, Molson Coors Brewing Company, General Motors Company, Toyota Motor Corporation, Heineken N.V., Visa Inc., Mastercard Incorporated, American Express Company, Emirates Airline, Etihad Airways PJSC, Flydubai . For further insights on the Sports Sponsorship market, request a sample here.

Major trends in the Sports Sponsorship market include Technological Advancements Driving Innovation In Sports Sponsorship Market. For further insights on the Sports Sponsorship market, request a sample here.

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