Following the pivotal Geneva summit held on 12th May 2025, the United States and China agreed to a 90-day truce to de-escalate their trade tensions. This period, ending on Sunday, 10 August 2025 (approximately 12.9 weeks), provides a window for negotiation and adjustment amidst rapidly evolving global economic conditions
Before May 12, 2025 | After May 12, 2025 |
---|---|
Total tariffs reached up to 145% | Total tariffs reduced to 30% |
20% fentanyl-related tariff | 20% fentanyl-related tariff |
10% universal import tariff | 10% universal import tariff |
115% retaliatory tariffs | Retaliatory tariffs suspended for 90 days |
Before May 12, 2025: | After May 12, 2025: |
---|---|
Total tariffs stood at 125% | Tariffs reduced to 10% |
10% base import tariff | Retention of only the base tariff |
115% retaliatory tariffs | Suspension of retaliatory tariffs contingent on progress in negotiations |
End Date: Sunday, 10 August 2025 Strategic Implications: 1. Temporary Relief: A strategic pause, not a resolution, allowing both economies to recalibrate. 2. U.S. Political Calculus: Provides time for the administration to maneuver domestically while retaining leverage. 3. China's Strategy: Aims to stabilize trade flows, restore investor confidence, and prepare for long-term supply chain shifts.
Industries Most Impacted
1. Consumer Electronics & Semiconductors: Tariff reduction offers slight relief; uncertainty persists.
2. Textile & Fast Fashion: Immediate benefits for platforms like Shein and Temu.
3. Agriculture: U.S. farmers may see short-term export growth
4. Automotive & EV Components: Minor relief; supply chains remain under pressure.
5. Pharmaceuticals & MedTech: Export-import flows slightly eased for critical medical goods.
For more insights on how industries are going to be impacted listen to the full podcast here
What to Monitor in the Next 90 Days
- Outcomes of ongoing negotiations
- Potential reinstatement of suspended tariffs
- Official communications from USTR and China's Ministry of Commerce
- Shifts in supply chain strategies and sourcing behavior
- Corporate earnings, stock reactions, and pricing adjustments
The Rising Importance of Market Intelligence
With volatile tariff environments and rapid policy shifts, market intelligence has become indispensable:
1. Entry Strategy:Informed decisions based on trade policies and tariff impacts.
2. Risk Mitigation: Identify politically sensitive sectors before investing.
3. Regulatory Agility: Anticipate and adapt to new trade laws and barriers.
4. Customer Behavior: Align with evolving demand and distribution shifts.
5. Global Positioning: Enhance brand and product localization strategies.
While recent developments provide temporary relief, trade uncertainty persists. Market intelligence is no longer optional. It is critical for survival and growth in this high-stakes environment. Understanding your market is the only path to confidently entering and succeeding in it.
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