In a world where global trade dynamics can shift overnight, businesses face a constant challenge: staying ahead of economic changes. Recently, Oliver Guirdham, CEO of The Business Research Company, shared his thoughts on the potential impacts of the latest Trump tariff changes and what businesses should expect over the next 90 days. In this blog, we explore his key insights and practical advice for navigating this volatile environment.

“There's been a big uptick in uncertainty in recent weeks,” says Oliver. As new tariffs come into effect, businesses must rethink their market strategies and assumptions. Forecasts that were accurate just a few months ago may now be outdated, creating an urgent need for fresh insights. 

“According to Oliver, one of the most significant challenges businesses face today is the need for real-time, accurate data. “Information that’s maybe only a few months old is no longer as relevant—especially in terms of market forecasts,” he explains. In this rapidly changing landscape, outdated data can lead to costly strategic errors, making real-time intelligence critical for decision-making. 

To help businesses overcome these challenges, The Business Research Company has developed a comprehensive 90-day playbook. This guide provides actionable insights on how to navigate the hurdles created by the latest tariff changes, uncover hidden opportunities, and make data-driven decisions to stay ahead. 
Oliver emphasizes the importance of being proactive and prepared, stating, “Businesses that stay informed, flexible, and ready to adapt are the ones that will thrive in this environment. Our playbook is designed to support exactly this mindset, offering clear steps to seize new opportunities amidst uncertainty.”