How Is The Search Engine Optimization Services Market Segmented?
The search engine optimization services market covered in this report is segmented –
1) By Type: Agencies SEO Services, Freelancer SEO Services
2) By Organisation: Small and Medium Enterprises (SMES), Large Enterprises
3) By End-User Industry: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End-User Industries
Subsegments:
1) By Agencies SEO Services: Full-Service SEO Agencies, Specialized SEO Agencies
2) By Freelancer SEO Services: Individual SEO Consultants, Freelance Specialists Offering Niche SEO Services
What Is Driving The Search Engine Optimization Services Market? Expanding Mobile, Electronic Penetration And Data Usage Fuel Growth In The Web Content And Search Portals
Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, and social media market. Rising sales of electronics lead to an increased number of people that own internet-accessible devices and increasing access to digital platforms. For instance, in November 2022, according to a publication by the International Telecommunication Union (ITU), a Switzerland-based United Nations agency, global Internet penetration reached an estimated 5.3 billion people, representing 66% of the world's population in 2022, with a growth of 6.1% over 2021. This rising average internet use is expected to drive the search engine optimization services market.
What Is Driving The Search Engine Optimization Services Market? E-Commerce Boom Fuels Growth In The Search Engine Optimization Services Market
The expansion of the E-Commerce sector is expected to propel the growth of the search engine optimization services market in the coming years. E-Commerce, or electronic commerce, refers to the purchasing and selling of products and services through an electronic network, most notably the Internet. It entails the transfer of data or cash to complete a transaction. Search engine optimization services assist online retailers in driving organic traffic to their web pages, improving user experience, increasing conversion rates, and gaining a competitive edge. E-Commerce enterprises attract more customers and increase income by optimizing their websites for search engines. For instance, in 2024, according to a report by Manaferra Inc., a US-based digital marketing company, the E-Commerce revenue in the United States in 2022 was $789 billion which reached $910.3 billion in 2023 and jumped to $1061 billion in 2024. Therefore, the expansion of the E-Commerce sector is driving the search engine optimization services market.
Who Are The Major Players In The Global Search Engine Optimization Services Market?
Major companies operating in the search engine optimization services market include WEBFX, The SEO Works Limited, MozInc., WordStream, SEOimage.com, Searchmetrics, SEMrush (US), Boostability, Adlift, Straight North, SocialSEO, Webguru Tokyo, Sherlock Communications, Spiralytics Agency, SEoplus, SEO Cupcake, Info Cubic, Gustin Quon, Onely, Flatstack, Ignite Visibility, SEO Valley, KeyScouts, Professional SEO company TrustCorp, VJG Interactive, Genie Crawl, Comrade Web, Goomark, Danco Vision, SmartSites, InsightWhale, Amplifica, JML Network, Digital Marketing Agency, NNC Services, Webbing, Conklin Media, GMA, PageTraffic, Local SEO Search, Pearl Lemon, Delante, Lounge Lizard, Xivic, SEO.in, Tom Vega Marketing, marketingagency.io, Strategiczni.pl, Indazo, Blue Fountain Media, R1SEO, MiroMind, BlueMagnet, iCONQUER, Mago SEO, Sparro, WEBITMD, SEO Shifu, Maudy SEO Consultant, Curacautin- SEO and Mkt Digital, TechMagnate, Indexsy, BlueHat Marketing, SEO Agency, The Status Bureau, Biziil Inbound Marketing, Hangzhou SEO Network Technology, Custard Online Marketing, Netconcepts, SEOTonic, DAC Media, Digital Next, Newpath Web, Cartoozo, Indigoextra Ltd., BeOnTop, SEO Fernando, Wisdek, Bruce Clay, Angora Media, LSEO, One Egg Digital, Brain Space, Zarief
What Are The Key Trends Of The Global Search Engine Optimization Services Market? Intense Competition And Strategic Partnerships In The Search Engine Optimization Market
The competition for search traffic is significant amongst major players like Google, Yahoo, and Bing. Strategic partnerships are seen amongst the major competitors, contributing a large share of their revenues. For instance, Apple uses Google as its default search engine which has contributed as much as $8.8 billion to the annual revenues of Google, and Yahoo switched to Microsoft Bing.
What Are Latest Mergers And Acquisitions In The Search Engine Optimization Services Market? Conductor Founders Inc. Strengthens Global Presence And Customer Support With Acquisition Of Searchmetrics Inc
In February 2023, Conductor Founders Inc., a US-based search engine optimization services company, acquired Searchmetrics Inc. for an undisclosed amount. Through the acquisition, the conductor may respond affirmatively to all of the inquiries while also delivering additional services to consumers quickly. This purchase is going to enhance the quality of worldwide assistance by providing access to expanded support employees in 10+ languages through the new Berlin location. Customers will benefit from Conductor's extra resources, as well as continuous access to the present support teams, as a result of this purchase. Searchmetrics Inc. is a US-based search engine optimization services company.
Regional Outlook For The Global Search Engine Optimization Services Market
Asia-Pacific was the largest region in the search engine optimization services market in 2024. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the search engine optimization services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the search engine optimization services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa
What Defines the Search Engine Optimization Services Market?
The search engine optimization services market includes revenues earned by entities by offering services such as advisory services for businesses to optimize their websites. Search engine optimization companies advise their clients in optimizing their websites and their content to enhance the websites’ visibility in search results. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
How is Market Value Defined and Measured?
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
What is the Market Assessment and Strategic Outlook for the Search Engine Optimization Services Industry?
The search engine optimization services market research report is one of a series of new reports from The Business Research Company that provides search engine optimization services market statistics, including search engine optimization services industry global market size, regional shares, competitors with a search engine optimization services market share, detailed search engine optimization services market segments, market trends and opportunities, and any further data you may need to thrive in the search engine optimization services industry. This search engine optimization services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
