Our Offerings
By Industry By Function
About Us
Our Viewpoint
NEW
 Senior Management Experts Panel Global Consultants Press Releases Blog
Infographics Market Insights Case Studies Illustrations In The Press
Contact Us
The Business Research Company Logo
Reports Store
Top 50 Healthcare Titles
NEW
 Top 50 Non-Healthcare Titles
NEW
 Opportunities And Strategies Reports Aerospace And Defense Agriculture Chemicals Construction
Electrical And Electronics Financial Services Food And Beverages Healthcare Services Hospitality Information Technology Machinery Media
Medical Equipment Metal And Mineral Mining Oil And Gas Paper, Plastics, Rubber, Wood And Textile Pharmaceuticals Professional Services Recreation
Retail And Wholesale Services Social Services Transport Transport Services Utilities Veterinary Healthcare Filter Reports by Trends
NEW
Market Intelligence Platform
About GMM Global Forecast
NEW
 Mega Trends Analysis
Consultancies Corporate Planning & Strategy Academic Financial Services Legal Services
Pricing Methodology Sources FAQ Press Coverage
Customized Research
Find Customers Optimise Your Marketing Mix Evaluate Competitors Identify Market Opportunities Develop Products And Services
Distributor And Partner Research Plan Finances Streamline Your Operations Devise Market Entry Strategy Explore Custom Research Packages
NEW
Continuous Research
Desk Research Research Reports Senior Executive Interviews Consumer Research Market Sizing And Forecasts
Company Information Analytics And Data Visualization Research Automation Web Crawling And Spidering AI-Empowered Research Services
Request Proposal
Programmatic Advertising Global Market Report 2025
Request Sample Buy Now
Global Programmatic Advertising Market Report 2025

Report Price : $4490.00

Pages : 200

Format : PDF

Published : January 2025

Delivery Time : 2-3 Business Days

Purchase This Report
Purchase This Report

Programmatic Advertising Global Market Report 2025

By Media Type (Audio Ads, DOOH, Digital Display, Social Ads, Video Ads), By Device (Mobile, Desktop), By Enterprise Size (SMBs, Large Enterprises), By End User (Education, Media And Entertainment, Retail, Travel) – Impact of Tariff and Trade War on Market Size, Growth, Trends, and Forecast 2025–2034

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Programmatic Advertising Market Overview

• Programmatic Advertising market size has reached to $12.33 billion in 2024

• Expected to grow to $33.04 billion in 2029 at a compound annual growth rate (CAGR) of 20.5%

• Growth Driver: Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth

• Market Trend: Technological Advancements Driving Transformation In The Programmatic Advertising Landscape

• North America was the largest region in 2024.

What Is Covered Under Programmatic Advertising Market?

The programmatic advertising refers to the use of automated technology for buying and selling the advertising spaces. Programmatic advertising aims to improve both advertising efficiency and targeting accuracy. Machine learning and AI optimization are used to replace human negotiations.

The main types of media utilizing programmatic advertising are audio ads, DOOH, digital display, social ads and video ads. The audio ads refer to the automated process of buying, selling, and delivery of audio ads. The audio ads include digital radio, podcasts, audio articles, and streaming music services. These ads are viewed on mobile and desktop and for SMBS (small and medium-sized businesses) and large enterprises. Programmatic advertising end users are education, media and entertainment, retail and travel.

Programmatic Advertising Market 2025 - 2034

What Is The Programmatic Advertising Market Size 2025 And Growth Rate?

The programmatic advertising market size has grown exponentially in recent years. It will grow from $12.33 billion in 2024 to $15.68 billion in 2025 at a compound annual growth rate (CAGR) of 27.2%. The growth in the historic period can be attributed to data-driven targeting, automation and efficiency, audience segmentation, brand safety measures, video and mobile advertising.

What Is The Programmatic Advertising Market Growth Forecast?

The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $33.04 billion in 2029 at a compound annual growth rate (CAGR) of 20.5%. The growth in the forecast period can be attributed to increased use of contextual targeting, privacy-compliant solutions, programmatic audio advertising, header bidding evolution, unified ID solutions. Major trends in the forecast period include first-party data utilization, real-time bidding (RTB) enhancements, cross-channel campaign management, dynamic creative optimization (DCO), supply path optimization (SPO).

The forecast of 20.5% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Rising cloud computing costs due to tariffs may impact real-time ad bidding and user segmentation operations in programmatic platforms. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

Customer representative image Book your 30 minutes free consultation with our research experts
Contact Us

What’s The Trade War Impact On Media Industry?

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

How Is The Programmatic Advertising Market Segmented?

1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads

2) By Device: Mobile, Desktop

3) By Enterprise Size: SMBs, Large Enterprises

4) By End User: Education, Media And Entertainment, Retail, Travel

Subsegments:

1) By Audio Ads: Streaming Audio, Podcasts, Digital Radio

2) By DOOH (Digital Out-Of-Home): Digital Billboards, Transit Advertising, Airport Displays

3) By Digital Display: Banner Ads, Native Ads, Retargeting Ads

4) By Social Ads: Sponsored Posts, Influencer Ads, Social Media Stories

5) By Video Ads: In-stream Ads, Out-stream Ads, Video Bumper Ads

Programmatic Advertising Market Driver: Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth

The increasing growth of the mobile industry is expected to significantly contribute to the growth of the programmatic advertising market. The increasing population, advancing technologies, and increased use of the internet are contributing to the development of the mobile industry. Internet and the use of mobiles have become the universal source of information for millions of people, at home, at school, and at work. The increasing growth of the mobile market coupled with the advancements will enhance the programmatic advertising as IT enables automation, improve data quality, and structure all data in a better and smarter software application for targeting the appropriate user at the lowest operational cost. For instance, in 2022, according to Ericsson, a Sweden-based networking and telecommunications company, the mobile smartphone subscription in 2022 was 8390 million units, and IT was expected to expand to 9230 million units by 2028. Therefore, the increasing growth of the mobile market will drive the growth of the programmatic advertising market.

Programmatic Advertising Market Driver: Programmatic Advertising Market Soars As Retail Industry Demands Precision And Efficiency

The increasing demand of retail industry is expected to propel the growth of the programmatic advertising market going forward. The retail industry refers to the sector of the economy that is involved in the sale of goods and services to end consumers. Programmatic advertising allows retailers to target specific demographics, behaviors, and interests with precision, real-time optimization, cross-device targeting, ad fraud prevention, agility and flexibility, and enables retailers to allocate their advertising budget more efficiently. For instance, in July 2023, according to the Office for National Statistics (ONS), a UK-based government department, retail sales are projected to have increased by 0.7% in June 2023. Therefore, the increasing demand of retail industry is driving the growth of the programmatic advertising market.

Global Programmatic Advertising Market Trend: Technological Advancements Driving Transformation In The Programmatic Advertising Landscape

Technological advancement is a key trend gaining popularity in the programmatic advertising market. The market is witnessing the implementation of next-generation technologies into programmatic advertising such as data science in addition to AI (artificial intelligence) & ML (machine learning), text API (application programming interface), CRM (customer relationship management) software, and others. These advanced programmatic advertising solutions offer end-to-end engagement and better optimization in addition to automation. Major companies operating in the programmatic advertising market are focused on providing technologically advanced programmatic advertising solutions to acquire more customers and strengthen their market position. For instance, PandoLogic, a US-based software company, offers pandoIQ, the most advanced programmatic job advertising solution for enterprise recruitment. The pandoIQ platform uses algorithms built on advanced data science, machine learning, and artificial intelligence to intelligently automate and optimize the process of job advertising. It also optimizes the spending to obtain quality candidates faster, smarter, and more efficiently by removing manual processes, data silos, and inefficiency.

Global Programmatic Advertising Market Major Players

Major companies operating in the programmatic advertising market include Adobe Advertising Cloud, NextRoll Inc, Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., Criteo S.A., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Roku Inc, Quantcast Corporation, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdings Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc.

Global Programmatic Advertising Market Trend: Collaboration Enhancing Programmatic Advertising For CPG Advertisers And Leveraging Data-Driven Strategies

Major companies operating in the programmatic advertising market are forming partnerships to develop new products and strengthen their positions in the market. Collaborations and partnerships in the programmatic advertising market foster innovation, leverage complementary expertise, and accelerate the development and commercialization of advanced therapies by combining resources and capabilities. For instance, in October 2023, Maplebear Inc., a US-based delivery company partnered with The Trade Desk Inc. a US-based technology company that operates a demand-side platform (DSP) for digital advertising. Through this partnership, CPG advertisers will be able to reach audiences who are ready to make a purchase, which will make their media buys on The Trade Desk platform more data driven. With the use of category-based purchase data from Instacart, companies will be able to create more expansive, highly motivated audiences that accurately represent the shopping habits of Instacart's Marketplace customers. CPG brand partners will be able to reach a wider audience outside of the Instacart platform by placing advertising online and through other media channels using The Desk's demand-side platform. The goal of this collaboration is to offer innovative ways for marketers to reach large audiences and eventually encourage purchases.

Need data on a specific region in this market?
Request Customisation

Programmatic Advertising Market Merger And Acquisition: Azerion Group N.V. Acquires Hawk To Strengthen Digital Advertising Capabilities

In October 2023, Azerion Group N.V., a Netherlands-based software publishing company, acquired Hawk for an undisclosed amount. With this acquisition, Azerion Group N.V. aims to enhance its digital advertising capabilities and expand its market presence. Hawk is a France-based digital advertising technology platform, manufactures tools for marketing automation and performance advertising.

Regional Outlook For The Global Programmatic Advertising Market

North America was the largest region in the programmatic advertising market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Programmatic Advertising Market?

The programmatic advertising market includes revenues earned by entities by providing native ads, audience insights, 3rd party data, optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the Programmatic Advertising Industry?

The programmatic advertising market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the programmatic advertising industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Programmatic Advertising Market Report Forecast Analysis

Report AttributeDetails
Market Size Value In 2025 $15.68 billion
Revenue Forecast In 2034 $33.04 billion
Growth Rate CAGR of 20.5% from 2025 to 2034
Base Year For Estimation 2024
Actual Estimates/Historical Data 2019-2024
Forecast Period 2025 - 2029 - 2034
Market Representation Revenue in USD Billion and CAGR from 2025 to 2034
Segments Covered 1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, Travel Subsegments: 1) By Audio Ads: Streaming Audio, Podcasts, Digital Radio
2) By DOOH (Digital Out-Of-Home): Digital Billboards, Transit Advertising, Airport Displays
3) By Digital Display: Banner Ads, Native Ads, Retargeting Ads
4) By Social Ads: Sponsored Posts, Influencer Ads, Social Media Stories
5) By Video Ads: In-stream Ads, Out-stream Ads, Video Bumper Ads
Regional Scope Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report are Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled Adobe Advertising Cloud, NextRoll Inc, Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., Criteo S.A., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Roku Inc, Quantcast Corporation, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdings Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc.
Customization ScopeRequest for Sample
Pricing And Purchase OptionsExplore Purchase Options

Table Of Contents

1. Executive Summary

2. Programmatic Advertising Market Characteristics

3. Programmatic Advertising Market Trends And Strategies

4. Programmatic Advertising Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Programmatic Advertising Growth Analysis And Strategic Analysis Framework

5.1. Global Programmatic Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)

5.2. Analysis Of End Use Industries

5.3. Global Programmatic Advertising Market Growth Rate Analysis

5.4. Global Programmatic Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)

5.5. Global Programmatic Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)

5.6. Global Programmatic Advertising Total Addressable Market (TAM)

6. Programmatic Advertising Market Segmentation

6.1. Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Audio Ads

DOOH

Digital Display

Social Ads

Video Ads

6.2. Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Mobile

Desktop

6.3. Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

SMBs

Large Enterprises

6.4. Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Education

Media And Entertainment

Retail

Travel

6.5. Global Programmatic Advertising Market, Sub-Segmentation Of Audio Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Streaming Audio

Podcasts

Digital Radio

6.6. Global Programmatic Advertising Market, Sub-Segmentation Of DOOH (Digital Out-Of-Home), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Digital Billboards

Transit Advertising

Airport Displays

6.7. Global Programmatic Advertising Market, Sub-Segmentation Of Digital Display, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Banner Ads

Native Ads

Retargeting Ads

6.8. Global Programmatic Advertising Market, Sub-Segmentation Of Social Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Sponsored Posts

Influencer Ads

Social Media Stories

6.9. Global Programmatic Advertising Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

In-stream Ads

Out-stream Ads

Video Bumper Ads

7. Programmatic Advertising Market Regional And Country Analysis

7.1. Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

7.2. Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Programmatic Advertising Market

8.1. Asia-Pacific Programmatic Advertising Market Overview

Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

8.2. Asia-Pacific Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8.3. Asia-Pacific Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8.4. Asia-Pacific Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Programmatic Advertising Market

9.1. China Programmatic Advertising Market Overview

9.2. China Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

9.3. China Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

9.4. China Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Programmatic Advertising Market

10.1. India Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

10.2. India Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

10.3. India Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Programmatic Advertising Market

11.1. Japan Programmatic Advertising Market Overview

11.2. Japan Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11.3. Japan Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11.4. Japan Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Programmatic Advertising Market

12.1. Australia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12.2. Australia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12.3. Australia Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Programmatic Advertising Market

13.1. Indonesia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13.2. Indonesia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13.3. Indonesia Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Programmatic Advertising Market

14.1. South Korea Programmatic Advertising Market Overview

14.2. South Korea Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14.3. South Korea Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14.4. South Korea Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Programmatic Advertising Market

15.1. Western Europe Programmatic Advertising Market Overview

15.2. Western Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15.3. Western Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15.4. Western Europe Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Programmatic Advertising Market

16.1. UK Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16.2. UK Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16.3. UK Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Programmatic Advertising Market

17.1. Germany Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17.2. Germany Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17.3. Germany Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Programmatic Advertising Market

18.1. France Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18.2. France Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18.3. France Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Programmatic Advertising Market

19.1. Italy Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19.2. Italy Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19.3. Italy Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Programmatic Advertising Market

20.1. Spain Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20.2. Spain Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20.3. Spain Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Programmatic Advertising Market

21.1. Eastern Europe Programmatic Advertising Market Overview

21.2. Eastern Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21.3. Eastern Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21.4. Eastern Europe Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Programmatic Advertising Market

22.1. Russia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22.2. Russia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22.3. Russia Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Programmatic Advertising Market

23.1. North America Programmatic Advertising Market Overview

23.2. North America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23.3. North America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23.4. North America Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Programmatic Advertising Market

24.1. USA Programmatic Advertising Market Overview

24.2. USA Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24.3. USA Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24.4. USA Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Programmatic Advertising Market

25.1. Canada Programmatic Advertising Market Overview

25.2. Canada Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25.3. Canada Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25.4. Canada Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Programmatic Advertising Market

26.1. South America Programmatic Advertising Market Overview

26.2. South America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26.3. South America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26.4. South America Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Programmatic Advertising Market

27.1. Brazil Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27.2. Brazil Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27.3. Brazil Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Programmatic Advertising Market

28.1. Middle East Programmatic Advertising Market Overview

28.2. Middle East Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28.3. Middle East Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28.4. Middle East Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Programmatic Advertising Market

29.1. Africa Programmatic Advertising Market Overview

29.2. Africa Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29.3. Africa Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29.4. Africa Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Programmatic Advertising Market Competitive Landscape And Company Profiles

30.1. Programmatic Advertising Market Competitive Landscape

30.2. Programmatic Advertising Market Company Profiles

30.2.1. Adobe Advertising Cloud Overview, Products and Services, Strategy and Financial Analysis

30.2.2. NextRoll Inc Overview, Products and Services, Strategy and Financial Analysis

30.2.3. Magnite Inc. Overview, Products and Services, Strategy and Financial Analysis

30.2.4. Baidu Inc. Overview, Products and Services, Strategy and Financial Analysis

30.2.5. Google Ad Manager Overview, Products and Services, Strategy and Financial Analysis

31. Programmatic Advertising Market Other Major And Innovative Companies

31.1. The Trade Desk Inc.

31.2. MediaMath Inc.

31.3. Criteo S.A.

31.4. PubMatic Inc.

31.5. OpenX Software Ltd.

31.6. Outbrain Inc.

31.7. Taboola Inc.

31.8. SpotX Inc.

31.9. Roku Inc

31.10. Quantcast Corporation

31.11. Adform A/S

31.12. Kochava Inc

31.13. Centro Basis Technologies Inc

31.14. SmartyAds Inc

31.15. Viant Technology LLC

32. Global Programmatic Advertising Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Programmatic Advertising Market

34. Recent Developments In The Programmatic Advertising Market

35. Programmatic Advertising Market High Potential Countries, Segments and Strategies

35.1 Programmatic Advertising Market In 2029 - Countries Offering Most New Opportunities

35.2 Programmatic Advertising Market In 2029 - Segments Offering Most New Opportunities

35.3 Programmatic Advertising Market In 2029 - Growth Strategies

35.3.1 Market Trend Based Strategies

35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations

36.2. Currencies

36.3. Historic And Forecast Inflation Rates

36.4. Research Inquiries

36.5. The Business Research Company

36.6. Copyright And Disclaimer

Need tailored insights? Customise this report to fit your business goals.

List Of Tables

    Table 1: Global Historic Market Growth, 2019-2024, $ Billion
  • Table 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion
  • Table 3: Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 4: Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 5: Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 6: Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 7: Global Programmatic Advertising Market, Sub-Segmentation Of Audio Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 8: Global Programmatic Advertising Market, Sub-Segmentation Of DOOH (Digital Out-Of-Home), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 9: Global Programmatic Advertising Market, Sub-Segmentation Of Digital Display, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 10: Global Programmatic Advertising Market, Sub-Segmentation Of Social Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 11: Global Programmatic Advertising Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 12: Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 13: Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 14: Asia-Pacific, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 15: Asia-Pacific, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 16: Asia-Pacific, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 17: China, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 18: China, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 19: China, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 20: India, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 21: India, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 22: India, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 23: Japan, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 24: Japan, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 25: Japan, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 26: Australia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 27: Australia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 28: Australia, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 29: Indonesia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 30: Indonesia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 31: Indonesia, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 32: South Korea, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 33: South Korea, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 34: South Korea, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 35: Western Europe, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 36: Western Europe, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 37: Western Europe, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 38: UK, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 39: UK, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 40: UK, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 41: Germany, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 42: Germany, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 43: Germany, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 44: France, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 45: France, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 46: France, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 47: Italy, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 48: Italy, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 49: Italy, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 50: Spain, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 51: Spain, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 52: Spain, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 53: Eastern Europe, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 54: Eastern Europe, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 55: Eastern Europe, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 56: Russia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 57: Russia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 58: Russia, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 59: North America, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 60: North America, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 61: North America, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 62: USA, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 63: USA, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 64: USA, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 65: Canada, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 66: Canada, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 67: Canada, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 68: South America, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 69: South America, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 70: South America, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 71: Brazil, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 72: Brazil, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 73: Brazil, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 74: Middle East, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 75: Middle East, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 76: Middle East, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 77: Africa, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 78: Africa, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 79: Africa, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 80: Adobe Advertising Cloud Financial Performance
  • Table 81: NextRoll Inc Financial Performance
  • Table 82: Magnite Inc. Financial Performance
  • Table 83: Baidu Inc. Financial Performance
  • Table 84: Google Ad Manager Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2019-2024, $ Billion
  • Figure 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion
  • Figure 3: Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 4: Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 5: Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 6: Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 7: Global Programmatic Advertising Market, Sub-Segmentation Of Audio Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 8: Global Programmatic Advertising Market, Sub-Segmentation Of DOOH (Digital Out-Of-Home), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 9: Global Programmatic Advertising Market, Sub-Segmentation Of Digital Display, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 10: Global Programmatic Advertising Market, Sub-Segmentation Of Social Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 11: Global Programmatic Advertising Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 12: Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 13: Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 14: Asia-Pacific, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 15: Asia-Pacific, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 16: Asia-Pacific, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 17: China, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 18: China, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 19: China, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 20: India, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 21: India, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 22: India, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 23: Japan, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 24: Japan, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 25: Japan, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 26: Australia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 27: Australia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 28: Australia, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 29: Indonesia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 30: Indonesia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 31: Indonesia, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 32: South Korea, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 33: South Korea, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 34: South Korea, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 35: Western Europe, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 36: Western Europe, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 37: Western Europe, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 38: UK, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 39: UK, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 40: UK, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 41: Germany, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 42: Germany, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 43: Germany, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 44: France, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 45: France, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 46: France, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 47: Italy, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 48: Italy, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 49: Italy, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 50: Spain, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 51: Spain, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 52: Spain, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 53: Eastern Europe, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 54: Eastern Europe, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 55: Eastern Europe, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 56: Russia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 57: Russia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 58: Russia, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 59: North America, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 60: North America, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 61: North America, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 62: USA, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 63: USA, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 64: USA, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 65: Canada, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 66: Canada, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 67: Canada, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 68: South America, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 69: South America, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 70: South America, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 71: Brazil, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 72: Brazil, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 73: Brazil, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 74: Middle East, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 75: Middle East, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 76: Middle East, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 77: Africa, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 78: Africa, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 79: Africa, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 80: Adobe Advertising Cloud Financial Performance
  • Figure 81: NextRoll Inc Financial Performance
  • Figure 82: Magnite Inc. Financial Performance
  • Figure 83: Baidu Inc. Financial Performance
  • Figure 84: Google Ad Manager Financial Performance

Strong CAGR to Propel in the Video Encoders Market and Beyond upto $3.37 Billion by 2029

Read More About Strong CAGR to Propel in the Video Encoders Market and Beyond upto $3.37 Billion by 2029

Discover how rising demand and technological advancements are shaping the global helicopter aerial photography market.

Read More About Discover how rising demand and technological advancements are shaping the global helicopter aerial photography market.

Explore the latest insights and trends in the global zero gravity entertainment market.

Read More About Explore the latest insights and trends in the global zero gravity entertainment market.

Delve into TBRC’s findings on growth, demand trends, and future outlook for the global Non-Fiction Books Market.

Read More About Delve into TBRC’s findings on growth, demand trends, and future outlook for the global Non-Fiction Books Market.

Discover market drivers, technological trends, and regional projections in TBRC’s Information Services Market study.

Read More About Discover market drivers, technological trends, and regional projections in TBRC’s Information Services Market study.

The Future of theSports Luggage Market: Growth Trends, Market Size, and Opportunities to Watch

Read More About The Future of theSports Luggage Market: Growth Trends, Market Size, and Opportunities to Watch

Major Trends and Emerging Patterns in the High Dynamic Range Market: Product Innovations Transforming The High Dynamic Range Market

Read More About Major Trends and Emerging Patterns in the High Dynamic Range Market: Product Innovations Transforming The High Dynamic Range Market

AdTech Market Forecast Reaching $1153.39 Billion by 2029 at 9.7% CAGR

Read More About AdTech Market Forecast Reaching $1153.39 Billion by 2029 at 9.7% CAGR

Petrochemicals Market 2023 – By Type (Ethylene, Propylene, Benzene, Xylene, Styrene, Toluene, Cumene, Other Petrochemicals), By End-User (Textile, Furniture, Paints And Coatings, Pharmaceuticals, Synthetic Rubber And Fib...

View Report

Film And Video Market 2024 – By Type (Film And Video Production, Film And Video Distribution, Post-Production Services, Film And Video Theatres, Other Film, Video Industries), By Genre (Action, Horror, Comedy, Documentar...

View Report

Plastic Material And Resins Market 2021- By Type (Low-Density Polyethylene, High-Density Polyethylene, Polypropylene, Polystyrene, Poly-Vinyl Chloride, Polyethylene Terephthalate, Polyurethane) By End User Industry (Pack...

View Report

Chemicals By End Use Global Market Report 2020 - By Type (Ethyl Alcohol And Other Basic Organic Chemical, Petrochemicals, Plastics Materials And Resin, Fertilizer, Toiletries, General Chemical Product, Soap And Cleaning ...

View Report

Television Broadcasting Market - By Type (Television stations, Television networks), By Broadcaster Type (Public, Commercial), By Revenue Source (Subscription-Based, Advertisement-Based), And By Region, Opportunities And...

View Report

Social Media Advertisement Global Market Report 2025 – By Advertisement Type (Microblogging, Photo Sharing, Video Sharing, Other Types), By Device (Mobile, Personal Computers or Laptops), By End-Use Industry (Healthcare,...

View Report

Agencies SEO Services Global Market Report 2025 – By Service Type (Online Services, Offline Services), By Subscription (Monthly, Annually, Other Subscription), By End Use Industry (Professional Services, IT Services, Eco...

View Report

Freelancer SEO Services Global Market Report 2025 – By Type (On Page SEO, Off Page SEO, Technical SEO, Other Types), By Application (Large Enterprises, Small And Mid-Sized Enterprises (SMEs)), By End User (Professional S...

View Report

Frequently Asked Questions

The programmatic advertising refers to the use of automated technology for buying and selling the advertising spaces. Programmatic advertising aims to improve both advertising efficiency and targeting accuracy. Machine learning and AI optimization are used to replace human negotiations. For further insights on this market, request a sample here

The market major growth driver - Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth. For further insights on this market, request a sample here

The programmatic advertising refers to the use of automated technology for buying and selling the advertising spaces. Programmatic advertising aims to improve both advertising efficiency and targeting accuracy. Machine learning and AI optimization are used to replace human negotiations. Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth For further insights on this market, request a sample here

The programmatic advertising market covered in this report is segmented –
1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, Travel Subsegments:
1) By Audio Ads: Streaming Audio, Podcasts, Digital Radio
2) By DOOH (Digital Out-Of-Home): Digital Billboards, Transit Advertising, Airport Displays
3) By Digital Display: Banner Ads, Native Ads, Retargeting Ads
4) By Social Ads: Sponsored Posts, Influencer Ads, Social Media Stories
5) By Video Ads: In-stream Ads, Out-stream Ads, Video Bumper Ads For further insights on this market, request a sample here

North America was the largest region in the programmatic advertising market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. For further insights on this market, request a sample here.

Major companies operating in the programmatic advertising market include Adobe Advertising Cloud, NextRoll Inc, Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., Criteo S.A., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Roku Inc, Quantcast Corporation, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdings Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc. . For further insights on this market, request a sample here.

Major trends in this market include Technological Advancements Driving Transformation In The Programmatic Advertising Landscape. For further insights on this market, request a sample here.

Customer representative image Book your 30 minutes free consultation with our research experts
Contact Us
Global Programmatic Advertising Market Report 2025

Wait, we have a special offer for you! ✋

Get your exclusive 20% discount only on the Global Market Reports now using the code ONLINE20*

YES, get the discount! No, I'd pay the full price

*Copy paste the discount code in the cart

Back to top
\
Back to top