Mobile Engagement Global Market Report 2024

Global Mobile Engagement Market Report 2024

Mobile Engagement Global Market Report 2024 – By Solution (SMS and MMS, Push Notifications, In-App Messaging, E-mails, App or Web Content, Other Solutions), By Organization Size (Large Enterprises, Small and Medium Organizations), By Deployment (On-Premises, On-Cloud), By Industry Verticals (Banking, Financial Services and Insurance (BFSI), Retail and Ecommerce, Consumer Electronics and Accessories, Apparel, Footwear and Accessories (AFA), Furniture and Home Furnishings, Hospitality and Travel, Other Industry Verticals) – Market Size, Trends, And Global Forecast 2024-2033

Name: Mobile Engagement Global Market Report 2024
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Mobile Engagement Global Market Report 2024

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Mobile Engagement Global Market Report 2024

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Mobile Engagement Market Definition

Mobile engagement refers to engaging with people through messaging apps on mobile devices, both within and outside of apps. The mobile engagement is used to support business goals, deliver brand experiences, communicate business, and build valuable long-term relationships with customers.

The main types of solutions in mobile engagement market are SMS and MMs, push notifications, in-app messaging, e-mails, app/web content, and others. SMS and MMS are used to send text and links. SMS messaging only supports text and links, while MMS messaging supports rich media such as images, GIFs, and video. The different organization sizes include large enterprises and small and medium-sized organizations. The different deployments include on-premises and on-cloud that are employed in banking, financial services and insurance (BFSI), consumer electronics and accessories, apparel, footwear and accessories (AFA), furniture and home furnishings, hospitality, and travel, retail and e-commerce, and others.

Mobile Engagement Market Segmentation

The mobile engagement market covered in this report is segmented –

1) By Solution: SMS and MMS, Push Notifications, In-App Messaging, E-mails, App or Web Content, Other Solutions

2) By Organization Size: Large Enterprises, Small and Medium Organizations

3) By Deployment: On-Premises, On-Cloud

4) By Industry Verticals: Banking, Financial Services and Insurance (BFSI), Retail and Ecommerce, Consumer Electronics and Accessories, Apparel, Footwear and Accessories(AFA), Furniture and Home Furnishings, Hospitality and Travel, Other Industry Verticals

Global Mobile Engagement Market Size 2023 to 2028: Graph

Mobile Engagement Market Size 2024 And Growth Rate

The mobile engagement market size has grown exponentially in recent years. It will grow from $28.18 billion in 2023 to $40.38 billion in 2024 at a compound annual growth rate (CAGR) of 43.3%. The growth in the historic period can be attributed to proliferation of mobile devices, growth in mobile app usage, rise of in-app advertising, increasing importance of user retention, rise in population.

Mobile Engagement Market Growth Forecast

The mobile engagement market size is expected to see exponential growth in the next few years. It will grow to $176.28 billion in 2028 at a compound annual growth rate (CAGR) of 44.5%. The growth in the forecast period can be attributed to adoption of personalized and contextual messaging, increasing urbanisation, emphasis on interactive and gamified mobile experiences, growth in location-based mobile engagement, increased use of push notifications for customer engagement. Major trends in the forecast period include integration of chatbots and virtual assistants in mobile apps, focus on privacy-centric mobile engagement strategies, expansion of mobile wallets and in-app purchases, rise of progressive web apps (pwas) for seamless engagement, cross-platform and cross-channel mobile engagement solutions.

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Mobile Engagement Market Driver: Mobile Engagement Key To Success For App-Centric Businesses

The increasing use of applications on mobile devices is expected to propel the growth of the mobile engagement market going forward. An application program, known as a mobile application, or simply an app, is a type of software designed specifically to run on mobile devices such as smartphones and tablets. Using a mobile application makes interactions simple as welcoming users with a push notification or providing guidance. Successful apps employ a mobile engagement to define the customer journey by being thoughtful and strategic in their interactions with consumers. For instance, according to Techjury, a US-based tech knowledge company, in the US, in 2020, 89% of smartphone users’ time is spent on just 18 apps, whereas for Millennials, that number rises to 67 apps. And 55% of businesses owned by Millennials have a mobile app of their own. Also, according to an article published by the Times of India, an India-based English-language daily newspaper, 3.48 million apps were available for Android users to browse in the first quarter of 2021. In addition, 2.22 million apps available for iPhone users on the Apple App Store. Therefore, the increasing use of applications on mobile devices is driving the mobile engagement market growth.

Mobile Engagement Market Driver: Mobile Engagement Market Thrives As Smartphone User Base Increases Globally

The increasing availability of mobile devices is expected to drive the growth of the mobile engagement market. Mobile devices refer to portable electronic devices that are designed for wireless communication and on-the-go usage. Mobile devices enable users to access case management systems and data from virtually anywhere. Businesses can customize their engagement strategy by using consumer data and preferences that can be collected from mobile devices. Customized material and suggestions increase the relevance and user engagement of the interaction. For instance, in 2022, according to Oberlo, a Lithuania-based cloud-based drop-shipping solution for online retailers and vendors, the number of global smartphone users is estimated to be 6.6 billion, marking a 4.9% annual increase from 2021. Additionally, in January 2022, according to Zippia, a US-based company that provides online recruitment services, there will be 294.15 million smartphone users in the United States, and nearly 85% of American adults will use smartphones. Therefore, the increasing availability of mobile devices is expected to drive demand for the mobile engagement market.

Global Mobile Engagement Market Major Players

Major companies operating in the mobile engagement market report are Oracle Systems Corporation, International Business Machines Corp, Urban Airship Inc., Adobe Systems India Private Limited, Braze Inc., Salesforce Inc., Indie Vibes Finserv Private Limited, Swrve Inc., Marketo Inc., Selligent SA, Tapjoy Inc., Airship, Followanalytics Inc., Leanplum Inc., Smartfocus Pvt Ltd., Webtrekk GmbH, Joingo LLC., Truepush Private Limited, CleverTap, Emarsys, Iterable Inc., Optimove Inc., MoEngage, Pushwoosh Inc., Viber Media S. à r. l., Simplify360 Inc., SparkPost Inc., Tellofy Inc., TrueDialog Inc., Upland Localytics, Xtremepush

Global Mobile Engagement Market Trend: Mobile Engagement Market Embraces Product Innovations For Enhanced Customer Experience

Product innovations are a key trend gaining popularity in the mobile engagement market. Major players operating in the mobile engagement sector are concentrating their efforts on new product innovations to strengthen their market position. For instance, in October 2021, Meridian Integration, a US-based utility solutions provider launched El Paso Electric (EPE) mobile application, a new app for interaction with digital customers. It shows dedication to the forefront of technology and assisting clients in customer experience (CX) objectives and technological journeys as a logical extension of the IDEA Digital Customer Engagement solution. With the use of the El Paso Electric mobile app, customers who have access to mobile devices can more easily access their accounts and have a better overall customer experience. With the new app, consumers of EPE can now quickly access their EPE accounts and benefit from new features at their fingertips. The app is powered by Meridian's IDEA solution and includes all the well-known, practical features found on the EPE Manage My Account online portal at epelectric.com.

Global Mobile Engagement Market Trend: Mobile Engagement Market Adopts Chatbots And Virtual Assistants For Efficiency

Major companies operating in the mobile engagement market are focusing on the integration of chatbots and virtual assistants to offer increased capacity and improved services in their organizations. Chatbot provides customer service, and a virtual assistant helps when implemented sensibly in their daily operations. For instance, in May 2023, OpenAI, a US-based artificial intelligence company, announced the launch of the Android version of the ChatGPT app available in the iOS app for iPhone and iPad users, with plans to launch an Android version in the coming days.

Mobile Engagement Market Merger And Acquisition: Openback Joins Twitter To Revolutionize Push Notifications

In April 2022, X, formerly known as Twitter, Inc., a US-based social media and messaging software company, acquired OpenBack for an undisclosed amount. With this acquisition, Twitter aims to increase its user base, while the OpenBack team will concentrate on improving Twitter's alerts after joining the Bluebird product team. OpenBack Limited is an Ireland-based mobile engagement platform focused on making push notifications more relevant for users, founded in 2015.

Regional Outlook For The Global Mobile Engagement Market

Asia-Pacific was the largest region in the mobile engagement market in 2023. North America was the second largest region of the information technology market. The regions covered in the mobile engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the mobile engagement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The mobile engagement market consists of revenues earned by entities by providing mobile engagement services such as billing, shipping, giving special offers, promoting upcoming events, confirming appointments, information about data on location, weather, account balance, and frequency. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The mobile engagement market research report is one of a series of new reports from The Business Research Company that provides mobile engagement market statistics, including mobile engagement industry global market size, regional shares, competitors with a mobile engagement market share, detailed mobile engagement market segments, market trends and opportunities, and any further data you may need to thrive in the mobile engagement industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Mobile Engagement Market Report Forecast And Analysis

Report Attribute	Details
Market Size Value In 2024	$40.38 billion
Revenue Forecast In 2033	$176.28 billion
Growth Rate	CAGR of 44.5% from 2024 to 2033
Base Year For Estimation	2023
Actual Estimates/Historical Data	2018-2023
Forecast Period	2024 - 2028 - 2033
Market Representation	Revenue in USD Billion and CAGR from 2024 to 2033
Segments Covered	1) By Solution: SMS and MMS, Push Notifications, In-App Messaging, E-mails, App or Web Content, Other Solutions 2) By Organization Size: Large Enterprises, Small and Medium Organizations 3) By Deployment: On-Premises, On-Cloud 4) By Industry Verticals: Banking, Financial Services and Insurance (BFSI), Retail and Ecommerce, Consumer Electronics and Accessories, Apparel, Footwear and Accessories(AFA), Furniture and Home Furnishings, Hospitality and Travel, Other Industry Verticals
Regional Scope	Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Country Scope	The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report for an additional fee: Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled	Oracle Systems Corporation; International Business Machines Corp; Urban Airship Inc.; Adobe Systems India Private Limited; Braze Inc.; Salesforce Inc.; Indie Vibes Finserv Private Limited; Swrve Inc.; Marketo Inc.; Selligent SA; Tapjoy Inc.; Airship; Followanalytics Inc.; Leanplum Inc.; Smartfocus Pvt Ltd.; Webtrekk GmbH; Joingo LLC.; Truepush Private Limited; CleverTap; Emarsys; Iterable Inc.; Optimove Inc.; MoEngage; Pushwoosh Inc.; Viber Media S. à r. l.; Simplify360 Inc.; SparkPost Inc.; Tellofy Inc.; TrueDialog Inc.; Upland Localytics; Xtremepush
Customization Scope	Request for Sample
Pricing And Purchase Options	Explore Purchase Options

1. Executive Summary

2. Mobile Engagement Market Characteristics

3. Mobile Engagement Market Trends And Strategies

4. Mobile Engagement Market - Macro Economic Scenario

4.1. Impact Of High Inflation On the Market

4.2. Ukraine-Russia War Impact On the Market

4.3. COVID-19 Impact On the Market

5. Global Mobile Engagement Market Size and Growth

5.1. Global Mobile Engagement Market Drivers and Restraints

5.1.1. Drivers Of The Market

5.1.2. Restraints Of The Market

5.2. Global Mobile Engagement Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)

5.3. Global Mobile Engagement Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Mobile Engagement Market Segmentation

6.1. Global Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

SMS and MMS

Push Notifications

In-App Messaging

E-mails

App or Web Content

List Of Tables

Table 1: Global Historic Market Growth, 2018-2023, $ Billion

Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion

Table 3: Global Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 4: Global Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 5: Global Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 6: Global Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 7: Global Mobile Engagement Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 8: Global Mobile Engagement Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 9: Asia-Pacific, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 10: Asia-Pacific, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 11: Asia-Pacific, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 12: China, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 13: China, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 14: China, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 15: India, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 16: India, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 17: India, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 18: Japan, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 19: Japan, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 20: Japan, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 21: Australia, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 22: Australia, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 23: Australia, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 24: Indonesia, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 25: Indonesia, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 26: Indonesia, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 27: South Korea, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 28: South Korea, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 29: South Korea, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 30: Western Europe, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 31: Western Europe, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 32: Western Europe, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 33: UK, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 34: UK, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 35: UK, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 36: Germany, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 37: Germany, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 38: Germany, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 39: France, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 40: France, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 41: France, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 42: Italy, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 43: Italy, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 44: Italy, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 45: Spain, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 46: Spain, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 47: Spain, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 48: Eastern Europe, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 49: Eastern Europe, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 50: Eastern Europe, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 51: Russia, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 52: Russia, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 53: Russia, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 54: North America, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 55: North America, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 56: North America, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 57: USA, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 58: USA, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 59: USA, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 60: Canada, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 61: Canada, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 62: Canada, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 63: South America, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 64: South America, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 65: South America, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 66: Brazil, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 67: Brazil, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 68: Brazil, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 69: Middle East, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 70: Middle East, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 71: Middle East, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 72: Africa, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 73: Africa, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 74: Africa, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 75: Oracle Systems Corporation Financial Performance

Table 76: International Business Machines Corp Financial Performance

Table 77: Urban Airship Inc. Financial Performance

Table 78: Adobe Systems India Private Limited Financial Performance

Table 79: Braze Inc. Financial Performance

List Of Figures

Figure 1: Global Historic Market Growth, 2018-2023, $ Billion

Figure 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion

Figure 3: Global Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 4: Global Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 5: Global Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 6: Global Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 7: Global Mobile Engagement Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 8: Global Mobile Engagement Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 9: Asia-Pacific, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 10: Asia-Pacific, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 11: Asia-Pacific, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 12: China, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 13: China, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 14: China, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 15: India, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 16: India, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 17: India, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 18: Japan, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 19: Japan, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 20: Japan, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 21: Australia, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 22: Australia, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 23: Australia, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 24: Indonesia, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 25: Indonesia, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 26: Indonesia, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 27: South Korea, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 28: South Korea, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 29: South Korea, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 30: Western Europe, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 31: Western Europe, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 32: Western Europe, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 33: UK, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 34: UK, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 35: UK, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 36: Germany, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 37: Germany, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 38: Germany, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 39: France, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 40: France, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 41: France, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 42: Italy, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 43: Italy, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 44: Italy, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 45: Spain, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 46: Spain, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 47: Spain, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 48: Eastern Europe, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 49: Eastern Europe, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 50: Eastern Europe, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 51: Russia, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 52: Russia, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 53: Russia, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 54: North America, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 55: North America, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 56: North America, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 57: USA, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 58: USA, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 59: USA, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 60: Canada, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 61: Canada, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 62: Canada, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 63: South America, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 64: South America, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 65: South America, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 66: Brazil, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 67: Brazil, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 68: Brazil, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 69: Middle East, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 70: Middle East, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 71: Middle East, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 72: Africa, Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 73: Africa, Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 74: Africa, Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 75: Oracle Systems Corporation Financial Performance

Figure 76: International Business Machines Corp Financial Performance

Figure 77: Urban Airship Inc. Financial Performance

Figure 78: Adobe Systems India Private Limited Financial Performance

Figure 79: Braze Inc. Financial Performance

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Frequently Asked Questions

What is the definition of the mobile engagement market?

How will the mobile engagement market drivers and restraints affect the mobile engagement market dynamics? What forces will shape the mobile engagement industry going forward?

The mobile engagement market major growth driver - mobile engagement key to success for app-centric businesses. For further insights on the mobile healthcare market, request a sample here

What is the forecast market size or the forecast market value of the mobile engagement market ?

The mobile engagement market size has grown exponentially in recent years. It will grow from $28.18 billion in 2023 to $40.38 billion in 2024 at a compound annual growth rate (CAGR) of 43.3%. The growth in the historic period can be attributed to proliferation of mobile devices, growth in mobile app usage, rise of in-app advertising, increasing importance of user retention, rise in population. The mobile engagement market size is expected to see exponential growth in the next few years. It will grow to $176.28 billion in 2028 at a compound annual growth rate (CAGR) of 44.5%. The growth in the forecast period can be attributed to adoption of personalized and contextual messaging, increasing urbanisation, emphasis on interactive and gamified mobile experiences, growth in location-based mobile engagement, increased use of push notifications for customer engagement. Major trends in the forecast period include integration of chatbots and virtual assistants in mobile apps, focus on privacy-centric mobile engagement strategies, expansion of mobile wallets and in-app purchases, rise of progressive web apps (pwas) for seamless engagement, cross-platform and cross-channel mobile engagement solutions. For further insights on the mobile healthcare market, request a sample here

How is the mobile engagement market segmented?

The mobile engagement market is segmentedThe mobile engagement market covered in this report is segmented –
1) By Solution: SMS and MMS, Push Notifications, In-App Messaging, E-mails, App or Web Content, Other Solutions
2) By Organization Size: Large Enterprises, Small and Medium Organizations
3) By Deployment: On-Premises, On-Cloud
4) By Industry Verticals: Banking, Financial Services and Insurance (BFSI), Retail and Ecommerce, Consumer Electronics and Accessories, Apparel, Footwear and Accessories(AFA), Furniture and Home Furnishings, Hospitality and Travel, Other Industry VerticalsFor further insights on the mobile healthcare market, request a sample here

Which region has the largest share of the mobile engagement market? What are the other regions covered in the report?

Asia-Pacific was the largest region in the mobile engagement market in 2023. North America was the second largest region of the information technology market. The regions covered in the mobile engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa For further insights on the mobile healthcare market, request a sample here.

Who are the major players in the mobile engagement market?

What are the key trends in the mobile engagement market?

Major trend in the mobile engagement market - mobile engagement market embraces product innovations for enhanced customer experience. For further insights on the mobile healthcare market, request a sample here.

What are the major opportunities in the mobile engagement market? What are the strategies for the mobile engagement market?

For detailed insights on the major opportunities and strategies in the mobile engagement market, request a sample here.

How does the mobile engagement market relate to the overall economy and other similar markets?

For detailed insights on mobile engagement market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the mobile engagement industry?

For detailed insights on the mergers and acquisitions in the mobile engagement industry, request a sample here.

What are the key dynamics influencing the mobile engagement market growth? SWOT analysis of the mobile engagement market.

For detailed insights on the key dynamics influencing the mobile engagement market growth and SWOT analysis of the mobile engagement industry, request a sample here.