What are the major opportunities in the Marketing Automation market? What are the strategies for the Marketing Automation market?

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How does the Marketing Automation market relate to the overall economy and other similar markets?

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What are the key dynamics influencing the Marketing Automation market growth? SWOT analysis of the Marketing Automation market.

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Published : February 2026

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Marketing Automation Market Report 2026

Name: Marketing Automation Market Report 2026
Brand: The Business Research Company
Price: 4490.00 USD
Availability: InStock

Global Outlook – By Component (Software, Services), By Deployment (On-Premises, Cloud), By Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), By Application (Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Other Applications), By End-Use (BFSI, Retail, Healthcare, Telecom And IT, Discrete Manufacturing, Government And Education, Other End-Users) – Market Size, Trends, Strategies, and Forecast to 2035

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Marketing Automation Market Overview

• Marketing Automation market size has reached to $7.39 billion in 2025

• Expected to grow to $11.06 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%

• Growth Driver: Rise In E-Commerce To Drive Growth Of Marketing Automation Market

• Market Trend: Product Innovations Enhanced The Marketing Automation Market

• North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Marketing Automation Market?

Marketing automation is the process of employing technologies to automate repetitive marketing processes. When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time. Customer relationship management (CRM) and customer data platform (CDP) software are frequently integrated with marketing automation software. It helps to identify potential customers, automating the process of nurturing the leads to sales readiness.

The main deployment modes of marketing automation are cloud-based and on-premise. On-premise allows businesses to connect their existing systems to marketing, logistics, and other channels of communication with customers, employees, and other stakeholders. This is ideal for businesses with in-house IT teams for support, businesses handling sensitive data, or businesses under a regulatory obligation to keep all data on company servers only. The software is used by large enterprises and small and medium-sized enterprises (SMEs) and is used in digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, and other applications. The various end-users include BFSI, retail, healthcare, telecom and IT, discrete manufacturing, government and education, and other end-users.

Marketing Automation market report bar graph

What Is The Marketing Automation Market Size and Share 2026?

The marketing automation market size has grown strongly in recent years. It will grow from $7.39 billion in 2025 to $8.08 billion in 2026 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to growth of digital marketing channels, need for lead management efficiency, expansion of crm adoption, demand for measurable marketing roi, rise of email marketing.

What Is The Marketing Automation Market Growth Forecast?

The marketing automation market size is expected to see strong growth in the next few years. It will grow to $11.06 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to ai-powered customer insights, automation of customer engagement, real-time campaign optimization, data-driven personalization, integration with sales platforms. Major trends in the forecast period include personalized campaign automation, ai-driven lead scoring, omnichannel marketing management, customer journey analytics, crm and cdp integration.

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Global Marketing Automation Market Segmentation

1) By Component: Software, Services

2) By Deployment: On-Premises, Cloud

3) By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises

4) By Application: Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Other Applications

5) By End-Use: BFSI, Retail, Healthcare, Telecom And IT, Discrete Manufacturing, Government And Education, Other End-Users

Subsegments:

1) By Software: Email Marketing Software, Social Media Marketing Software, Lead Management Software, Customer Relationship Management (CRM) Integration, Analytics and Reporting Tools

2) By Services: Consulting Services, Implementation Services, Support and Maintenance Services, Training and Education Services

What Is The Driver Of The Marketing Automation Market?

The increasing expansion of e-commerce industry is expected to propel the growth of marketing automation market going forward. E-commerce industry, short for electronic commerce, refers to the buying and selling of goods and services over the internet. Marketing automation in the e-commerce industry involves the use of automated tools and workflows to streamline and optimize marketing processes, such as email campaigns, personalized product recommendations, and customer segmentation, to enhance customer engagement and drive sales. For instance, in May 2024, according to the Census Bureau, a US-based government agent first quarter of 2024, e-commerce sales grew by 8.5% compared to the same period in 2023, comprising 15.6% of total retail sales, which increased by 2.8% year over year. Therefore, the increasing expansion of e-commerce industry is driving the growth of marketing automation industry.

Key Players In The Global Market

Major companies operating in the marketing automation market are Salesforce.com Inc.; Adobe Inc.; HubSpot Inc.; ActiveCampaign Inc.; Keap Inc.; Act-On Software Inc.; SharpSpring Inc.; Infusionsoft Inc.; Ontraport Inc.; Autopilot HQ Inc.; Greenrope Inc.; eTrigue Corporation; Prospect.io; Sendinblue SAS; Insidesales.com Inc.; Marketo Inc.; Mailchimp; Oracle Eloqua; Zoho CRM; Pipedrive

Global Market Trends and Insights

Major companies operating in the marketing automation market are focused on developing advanced marketing automation applications to streamline marketing processes, enable personalized customer engagement, and provide actionable insights through data analysis. Marketing automation applications refer to software tools and platforms designed to automate, streamline, and measure marketing tasks and workflows. For instance, in May 2024, B2B-Squared, a US-based company, launched Flywheel B2B Marketing Automation. The platform automates marketing actions based on customer behaviors such as adding items to a cart or responding to email promotions, allowing for timely and relevant communications. The platform enables businesses to monitor campaign effectiveness and make data-driven decisions to enhance marketing ROI. Flywheel B2B provides actionable insights and predictive analytics that allow businesses to adapt their strategies based on current market trends and customer behaviors.

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What Are Latest Mergers And Acquisitions In The Marketing Automation Market?

In April 2025, ActiveCampaign, a US–based marketing-technology company, acquired Hilos for an undisclosed amount. With this acquisition, ActiveCampaign aimed to strengthen its WhatsApp messaging automation capabilities and broaden its geographies in Latin America. Hilos is a Mexico-City-based marketing-automation company that specializes in WhatsApp-centric messaging workflows and multi-channel conversational campaigns.

Regional Insights

North America was the largest region in the marketing automation market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

What Defines the Marketing Automation Market?

The marketing automation market includes revenues earned by entities by providing marketing automation services such as collecting real-time data, audience segmentation, event management, lead generation, and content creation to reduce the amount of manual labor-intensive work required in marketing camping. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Marketing Automation Market Report 2026?

The marketing automation market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the marketing automation industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Author : Abdul Wasay

Marketing Automation Market Report Forecast Analysis

Report Attribute	Details
Market Size Value In 2026	$8.08 billion
Revenue Forecast In 2035	$11.06 billion
Growth Rate	CAGR of 9.3% from 2026 to 2035
Base Year For Estimation	2025
Actual Estimates/Historical Data	2020-2025
Forecast Period	2026 - 2030 - 2035
Market Representation	Revenue in USD Billion and CAGR from 2026 to 2035
Segments Covered	Component, Deployment, Organization Size, Application, End-Use
Regional Scope	Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope	The countries covered in the report are Australia, Brazil, China, France, Germany, India, ...
Key Companies Profiled	Salesforce.com Inc.; Adobe Inc.; HubSpot Inc.; ActiveCampaign Inc.; Keap Inc.; Act-On Software Inc.; SharpSpring Inc.; Infusionsoft Inc.; Ontraport Inc.; Autopilot HQ Inc.; Greenrope Inc.; eTrigue Corporation; Prospect.io; Sendinblue SAS; Insidesales.com Inc.; Marketo Inc.; Mailchimp; Oracle Eloqua; Zoho CRM; Pipedrive
Customization Scope	Request for Customization
Pricing And Purchase Options	Explore Purchase Options

1. Executive Summary

1.1. Key Market Insights (2020-2035)

1.2. Visual Dashboard: Market Size, Growth Rate, Hotspots

1.3. Major Factors Driving the Market

1.4. Top Three Trends Shaping the Market

2. Marketing Automation Market Characteristics

2.1. Market Definition & Scope

2.2. Market Segmentations

2.3. Overview of Key Products and Services

2.4. Global Marketing Automation Market Attractiveness Scoring And Analysis

2.4.1. Overview of Market Attractiveness Framework

2.4.2. Quantitative Scoring Methodology

2.4.3. Factor-Wise Evaluation

Growth Potential Analysis, Competitive Dynamics Assessment, Strategic Fit Assessment And Risk Profile Evaluation

2.4.4. Market Attractiveness Scoring and Interpretation

2.4.5. Strategic Implications and Recommendations

3. Marketing Automation Market Supply Chain Analysis

3.1. Overview of the Supply Chain and Ecosystem

3.2. List Of Key Raw Materials, Resources & Suppliers

3.3. List Of Major Distributors and Channel Partners

3.4. List Of Major End Users

4. Global Marketing Automation Market Trends And Strategies

4.1. Key Technologies & Future Trends

4.1.1 Digitalization, Cloud, Big Data & Cybersecurity

4.1.2 Artificial Intelligence & Autonomous Intelligence

4.1.3 Fintech, Blockchain, Regtech & Digital Finance

4.1.4 Immersive Technologies (Ar/Vr/Xr) & Digital Experiences

4.1.5 Internet Of Things (Iot), Smart Infrastructure & Connected Ecosystems

4.2. Major Trends

4.2.1 Personalized Campaign Automation

4.2.2 Ai-Driven Lead Scoring

4.2.3 Omnichannel Marketing Management

4.2.4 Customer Journey Analytics

4.2.5 Crm And Cdp Integration

5. Marketing Automation Market Analysis Of End Use Industries

5.1 Retail Companies

5.2 Bfsi Organizations

5.3 Healthcare Providers

5.4 Telecom And It Companies

5.5 Manufacturing Enterprises

6. Marketing Automation Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Marketing Automation Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

7.1. Global Marketing Automation PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)

7.2. Global Marketing Automation Market Size, Comparisons And Growth Rate Analysis

7.3. Global Marketing Automation Historic Market Size and Growth, 2020 - 2025, Value ($ Billion)

7.4. Global Marketing Automation Forecast Market Size and Growth, 2025 - 2030, 2035F, Value ($ Billion)

8. Global Marketing Automation Total Addressable Market (TAM) Analysis for the Market

8.1. Definition and Scope of Total Addressable Market (TAM)

8.2. Methodology and Assumptions

8.3. Global Total Addressable Market (TAM) Estimation

8.4. TAM vs. Current Market Size Analysis

8.5. Strategic Insights and Growth Opportunities from TAM Analysis

9. Marketing Automation Market Segmentation

9.1. Global Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Software, Services

9.2. Global Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

On-Premises, Cloud

9.3. Global Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Small and Medium-Sized Enterprises, Large Enterprises

9.4. Global Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Other Applications

9.5. Global Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

BFSI, Retail, Healthcare, Telecom And IT, Discrete Manufacturing, Government And Education, Other End-Users

9.6. Global Marketing Automation Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Email Marketing Software, Social Media Marketing Software, Lead Management Software, Customer Relationship Management (CRM) Integration, Analytics and Reporting Tools

9.7. Global Marketing Automation Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Consulting Services, Implementation Services, Support and Maintenance Services, Training and Education Services

10. Marketing Automation Market, Industry Metrics By Country

10.1. Global Marketing Automation Market, Average Selling Price By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $

10.2. Global Marketing Automation Market, Average Spending Per Capita (Employed) By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $

11. Marketing Automation Market Regional And Country Analysis

11.1. Global Marketing Automation Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

11.2. Global Marketing Automation Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

12. Asia-Pacific Marketing Automation Market

12.1. Asia-Pacific Marketing Automation Market Overview

Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

12.2. Asia-Pacific Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

13. China Marketing Automation Market

13.1. China Marketing Automation Market Overview

Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

13.2. China Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

14. India Marketing Automation Market

14.1. India Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

15. Japan Marketing Automation Market

15.1. Japan Marketing Automation Market Overview

15.2. Japan Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

16. Australia Marketing Automation Market

16.1. Australia Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

17. Indonesia Marketing Automation Market

17.1. Indonesia Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

18. South Korea Marketing Automation Market

18.1. South Korea Marketing Automation Market Overview

18.2. South Korea Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

19. Taiwan Marketing Automation Market

19.1. Taiwan Marketing Automation Market Overview

19.2. Taiwan Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

20. South East Asia Marketing Automation Market

20.1. South East Asia Marketing Automation Market Overview

20.2. South East Asia Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

21. Western Europe Marketing Automation Market

21.1. Western Europe Marketing Automation Market Overview

21.2. Western Europe Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

22. UK Marketing Automation Market

22.1. UK Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

23. Germany Marketing Automation Market

23.1. Germany Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

24. France Marketing Automation Market

24.1. France Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

25. Italy Marketing Automation Market

25.1. Italy Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

26. Spain Marketing Automation Market

26.1. Spain Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

27. Eastern Europe Marketing Automation Market

27.1. Eastern Europe Marketing Automation Market Overview

27.2. Eastern Europe Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

28. Russia Marketing Automation Market

28.1. Russia Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

29. North America Marketing Automation Market

29.1. North America Marketing Automation Market Overview

29.2. North America Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

30. USA Marketing Automation Market

30.1. USA Marketing Automation Market Overview

30.2. USA Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

31. Canada Marketing Automation Market

31.1. Canada Marketing Automation Market Overview

31.2. Canada Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

32. South America Marketing Automation Market

32.1. South America Marketing Automation Market Overview

32.2. South America Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

33. Brazil Marketing Automation Market

33.1. Brazil Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

34. Middle East Marketing Automation Market

34.1. Middle East Marketing Automation Market Overview

34.2. Middle East Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

35. Africa Marketing Automation Market

35.1. Africa Marketing Automation Market Overview

35.2. Africa Marketing Automation Market, Segmentation By Component, Segmentation By Deployment, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

36. Marketing Automation Market Regulatory and Investment Landscape

37. Marketing Automation Market Competitive Landscape And Company Profiles

37.1. Marketing Automation Market Competitive Landscape And Market Share 2024

37.1.1. Top 10 Companies (Ranked by revenue/share)

37.2. Marketing Automation Market - Company Scoring Matrix

37.2.1. Market Revenues

37.2.2. Product Innovation Score

37.2.3. Brand Recognition

37.3. Marketing Automation Market Company Profiles

37.3.1. Salesforce.com Inc. Overview, Products and Services, Strategy and Financial Analysis

37.3.2. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis

37.3.3. HubSpot Inc. Overview, Products and Services, Strategy and Financial Analysis

37.3.4. ActiveCampaign Inc. Overview, Products and Services, Strategy and Financial Analysis

37.3.5. Keap Inc. Overview, Products and Services, Strategy and Financial Analysis

38. Marketing Automation Market Other Major And Innovative Companies

Act-On Software Inc., SharpSpring Inc., Infusionsoft Inc., Ontraport Inc., Autopilot HQ Inc., Greenrope Inc., eTrigue Corporation, Prospect.io, Sendinblue SAS, Insidesales.com Inc., Marketo Inc., Mailchimp, Oracle Eloqua, Zoho CRM, Pipedrive

39. Global Marketing Automation Market Competitive Benchmarking And Dashboard

40. Key Mergers And Acquisitions In The Marketing Automation Market

41. Marketing Automation Market High Potential Countries, Segments and Strategies

41.1. Marketing Automation Market In 2030 - Countries Offering Most New Opportunities

41.2. Marketing Automation Market In 2030 - Segments Offering Most New Opportunities

41.3. Marketing Automation Market In 2030 - Growth Strategies

41.3.1. Market Trend Based Strategies

41.3.2. Competitor Strategies

42. Appendix

42.1. Abbreviations

42.2. Currencies

42.3. Historic And Forecast Inflation Rates

42.4. Research Inquiries

42.5. The Business Research Company

42.6. Copyright And Disclaimer

List Of Tables

Table 1: Global Marketing Automation Market, Overview Of Key Products - Product Examples

Table 2: Global Marketing Automation Market Attractiveness, Factor-Wise Evaluation

Table 3: Global Marketing Automation Market, Supply Chain Analysis

Table 4: Global Marketing Automation Market, Major Raw Material Providers

Table 5: Global Marketing Automation Market, Major Resource Providers

Table 6: Global Marketing Automation Market, Major Manufacturers (Suppliers)

Table 7: Global Marketing Automation Market, Major Distributors And Channel Partners

Table 8: Global Marketing Automation Market, Key Technologies & Future Trends

Table 9: Global Marketing Automation Market, Major Trends

Table 10: Global Marketing Automation Market, Major End Users

Table 11: Global Marketing Automation Market, PESTEL (Political, Economic, Social, Technology, Environmental and Legal) Analysis

Table 12: Global Marketing Automation Historic Market Growth, 2020-2025, $ Billion

Table 13: Global Marketing Automation Forecast Market Growth, 2025-2030F, 2035F, $ Billion

Table 14: Global Marketing Automation Market - TAM, US$ Billion, 2025

Table 15: Global Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 16: Global Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 17: Global Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 18: Global Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 19: Global Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 20: Global Marketing Automation Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 21: Global Marketing Automation Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 22: Global Marketing Automation Market, Average Selling Price By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $

Table 23: Global Marketing Automation Market, Average Spending Per Capita (Employed) By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $

Table 24: Global Marketing Automation Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 25: Global Marketing Automation Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 26: Asia-Pacific, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 27: Asia-Pacific, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 28: Asia-Pacific, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 29: China, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 30: China, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 31: China, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 32: India, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 33: India, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 34: India, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 35: Japan, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 36: Japan, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 37: Japan, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 38: Australia, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 39: Australia, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 40: Australia, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 41: Indonesia, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 42: Indonesia, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 43: Indonesia, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 44: South Korea, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 45: South Korea, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 46: South Korea, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 47: Taiwan, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 48: Taiwan, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 49: Taiwan, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 50: South East Asia, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 51: South East Asia, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 52: South East Asia, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 53: Western Europe, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 54: Western Europe, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 55: Western Europe, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 56: UK, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 57: UK, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 58: UK, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 59: Germany, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 60: Germany, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 61: Germany, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 62: France, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 63: France, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 64: France, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 65: Italy, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 66: Italy, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 67: Italy, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 68: Spain, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 69: Spain, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 70: Spain, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 71: Eastern Europe, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 72: Eastern Europe, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 73: Eastern Europe, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 74: Russia, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 75: Russia, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 76: Russia, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 77: North America, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 78: North America, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 79: North America, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 80: USA, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 81: USA, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 82: USA, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 83: Canada, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 84: Canada, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 85: Canada, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 86: South America, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 87: South America, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 88: South America, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 89: Brazil, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 90: Brazil, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 91: Brazil, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 92: Middle East, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 93: Middle East, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 94: Middle East, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 95: Africa, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 96: Africa, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 97: Africa, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Table 98: Global Marketing Automation Key Competitor Estimated Market Shares, 2024, Percentage (%)

Table 99: Global Marketing Automation Market - Company Scoring Matrix

Table 100: Salesforce.com Inc. Financial Performance

Table 101: Adobe Inc. Financial Performance

Table 102: HubSpot Inc. Financial Performance

Table 103: ActiveCampaign Inc. Financial Performance

Table 104: Keap Inc. Financial Performance

Table 105: Global Marketing Automation Market, Competitive Benchmarking (In USD Billions)

Table 106: Global Marketing Automation Market, Competitive Dashboard

Table 107: Global Marketing Automation Market Size Gain ($ Billion), 2025 – 2030 By Country

Table 108: Global, Marketing Automation Market Size Gain ($ Billion), Segmentation By Component, 2025 – 2030

Table 109: Global, Marketing Automation Market Size Gain ($ Billion), Segmentation By Deployment, 2025 – 2030

Table 110: Global, Marketing Automation Market Size Gain ($ Billion), Segmentation By Organization Size, 2025 – 2030

List Of Figures

Figure 1: Global Marketing Automation Market, Overview Of Key Products - Product Examples

Figure 2: Global Marketing Automation Market Attractiveness, Factor-Wise Evaluation

Figure 3: Global Marketing Automation Market, Supply Chain Analysis

Figure 4: Global Marketing Automation Market, Major Raw Material Providers

Figure 5: Global Marketing Automation Market, Major Resource Providers

Figure 6: Global Marketing Automation Market, Major Manufacturers (Suppliers)

Figure 7: Global Marketing Automation Market, Major Distributors And Channel Partners

Figure 8: Global Marketing Automation Market, Key Technologies & Future Trends

Figure 9: Global Marketing Automation Market, Major Trends

Figure 10: Global Marketing Automation Market, Major End Users

Figure 11: Global Marketing Automation Market, PESTEL (Political, Economic, Social, Technology, Environmental and Legal) Analysis

Figure 12: Global Marketing Automation Historic Market Growth, 2020-2025, $ Billion

Figure 13: Global Marketing Automation Forecast Market Growth, 2025-2030F, 2035F, $ Billion

Figure 14: Global Marketing Automation Market - TAM, US$ Billion, 2025

Figure 15: Global Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 16: Global Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 17: Global Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 18: Global Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 19: Global Marketing Automation Market, Segmentation By End-Use, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 20: Global Marketing Automation Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 21: Global Marketing Automation Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 22: Global Marketing Automation Market, Average Selling Price By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $

Figure 23: Global Marketing Automation Market, Average Spending Per Capita (Employed) By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $

Figure 24: Global Marketing Automation Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 25: Global Marketing Automation Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 26: Asia-Pacific, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 27: Asia-Pacific, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 28: Asia-Pacific, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 29: China, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 30: China, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 31: China, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 32: India, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 33: India, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 34: India, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 35: Japan, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 36: Japan, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 37: Japan, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 38: Australia, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 39: Australia, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 40: Australia, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 41: Indonesia, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 42: Indonesia, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 43: Indonesia, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 44: South Korea, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 45: South Korea, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 46: South Korea, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 47: Taiwan, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 48: Taiwan, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 49: Taiwan, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 50: South East Asia, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 51: South East Asia, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 52: South East Asia, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 53: Western Europe, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 54: Western Europe, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 55: Western Europe, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 56: UK, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 57: UK, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 58: UK, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 59: Germany, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 60: Germany, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 61: Germany, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 62: France, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 63: France, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 64: France, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 65: Italy, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 66: Italy, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 67: Italy, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 68: Spain, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 69: Spain, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 70: Spain, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 71: Eastern Europe, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 72: Eastern Europe, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 73: Eastern Europe, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 74: Russia, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 75: Russia, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 76: Russia, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 77: North America, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 78: North America, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 79: North America, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 80: USA, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 81: USA, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 82: USA, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 83: Canada, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 84: Canada, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 85: Canada, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 86: South America, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 87: South America, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 88: South America, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 89: Brazil, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 90: Brazil, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 91: Brazil, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 92: Middle East, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 93: Middle East, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 94: Middle East, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 95: Africa, Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 96: Africa, Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 97: Africa, Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

Figure 98: Global Marketing Automation Key Competitor Estimated Market Shares, 2024, Percentage (%)

Figure 99: Global Marketing Automation Market - Company Scoring Matrix

Figure 100: Salesforce.com Inc. Financial Performance

Figure 101: Adobe Inc. Financial Performance

Figure 102: HubSpot Inc. Financial Performance

Figure 103: ActiveCampaign Inc. Financial Performance

Figure 104: Keap Inc. Financial Performance

Figure 105: Global Marketing Automation Market, Competitive Benchmarking (In USD Billions)

Figure 106: Global Marketing Automation Market, Competitive Dashboard

Figure 107: Global Marketing Automation Market Size Gain ($ Billion), 2025 – 2030 By Country

Figure 108: Global, Marketing Automation Market Size Gain ($ Billion), Segmentation By Component, 2025 – 2030

Figure 109: Global, Marketing Automation Market Size Gain ($ Billion), Segmentation By Deployment, 2025 – 2030

Figure 110: Global, Marketing Automation Market Size Gain ($ Billion), Segmentation By Organization Size, 2025 – 2030

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Frequently Asked Questions

How big is the Marketing Automation Market?

The Marketing Automation market was valued at $7.39 billion in 2025, increased to $8.08 billion in 2026, and is projected to reach $11.06 billion by 2030.

What is the Marketing Automation market growth?

The global Marketing Automation market is expected to grow at a CAGR of 8.2% from 2026 to 2035 to reach $11.06 billion by 2035.

Who are the key players in Marketing Automation market?

Some Key Players in the Marketing Automation market Include, Salesforce.com Inc.; Adobe Inc.; HubSpot Inc.; ActiveCampaign Inc.; Keap Inc.; Act-On Software Inc.; SharpSpring Inc.; Infusionsoft Inc.; Ontraport Inc.; Autopilot HQ Inc.; Greenrope Inc.; eTrigue Corporation; Prospect.io; Sendinblue SAS; Insidesales.com Inc.; Marketo Inc.; Mailchimp; Oracle Eloqua; Zoho CRM; Pipedrive .

What is the anticipated growth trend for the Marketing Automation market?

Major trend in this market includes: Product Innovations Enhanced The Marketing Automation Market. For further insights on this market. request a sample here

Which region has the most growth potential in the Marketing Automation market?

North America was the largest region in the marketing automation market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.