Financial Services Market Size
The global financial services market reached a value of nearly $33,671.99 billion in 2024, having grown at a compound annual growth rate (CAGR) of 7.25% since 2019. The market is expected to grow from $33,671.99 billion in 2024 to $47,673.32 billion in 2029 at a rate of 7.20%. The market is then expected to grow at a CAGR of 7.14% from 2029 and reach $67,298.52 billion in 2034.
Growth in the historic period resulted from increasing wealth of high-net-worth individuals, rapid increase in the adoption of EMV technology, expansion of new business finance models and strong stock market performance. Factors that negatively affected growth in the historic period were stringent regulatory requirements and data localization.
Going forward, the increase in crypto currencies, rising use of digital banking services. rising demand for alternative investments, increasing government support, demand for risk management services and higher interest rates will drive the growth. Factor that could hinder the growth of the financial services market in the future include rising cyber crime risk and capital requirement.
Financial Services Market Drivers
The key drivers of the financial services market include:
Increase In Crypto Currencies
During the forecast period, the increase in cryptocurrencies is expected to be a major driver of the growth of the financial services market. Cryptocurrencies are decentralized digital assets that use cryptographic technology to enable secure, peer-to-peer transactions on blockchain networks without the need for intermediaries like banks. The demand for cryptocurrencies is rising due to increasing adoption for digital payments, decentralized finance (DeFi), inflation hedging, institutional investment and growing trust in blockchain technology. Financial services are required for cryptocurrencies to facilitate secure trading, custody, lending and payment processing, ensuring liquidity and stability in the market. These services also help bridge the gap between traditional finance and digital assets by enabling regulatory compliance, risk management and broader adoption. For instance, in July 2024, according to Triple-A, a Singapore-based financial services company, the global cryptocurrency ownership rate averages 6.8% as of 2024, with over 560 million users worldwide. Going forward, an increase in cryptocurrencies will accelerate the market growth for financial services.
Financial Services Market Restraints
The key restraints on the financial services market include:
Rising Cyber Crime Risk
During the forecast period, an increase in cyber risk will limit the growth of the financial services market. Cyber crime risk refers to the potential threat of financial loss, data breaches and operational disruptions caused by cyberattacks, hacking, fraud, or unauthorized access to digital systems. Cyber crime risk restrains financial services by increasing security and compliance costs, as institutions must invest heavily in advanced cybersecurity measures, fraud detection and regulatory compliance. Additionally, frequent cyber threats undermine consumer trust, disrupt operations and expose firms to financial losses, reputational damage and legal consequences. For instance, in February 2025, according to AAG IT Services, a UK-based IT services company, data breaches cost businesses an average of $4.88 million in 2024. Additionally, 83% of businesses reported experiencing at least one insider attack during the year. Therefore, the increase in cybercrime risk will affect the growth of the financial services market.
Financial Services Market Trends
Major trends shaping the financial services market include:
Introduction Of Digital Credit-As-A-Service
Major companies operating in the financial services market are introducing digital credit-as-a-service. This alleviates the operational burden on banks, enabling them to prioritize customer service while ensuring compliance with industry regulations. For instance. in September 2024, Zeta, a US-based fintech company, introduced a digital credit-as-a-service product designed for banks. This innovative offering utilizes the National Payments Corporation of India's (NPCI) Credit Line on Unified Payments Interface (UPI) scheme, enabling real-time, on-demand credit access through UPI payment applications. Zeta projects that the transaction volume associated with this scheme will surpass $1 trillion by 2030 and aims to secure 50% of this market potential. The company’s comprehensive solution equips banks with pre-integrated systems, pre-bundled services and product blueprints, along with capabilities for operations, compliance and regulatory reporting, facilitating the rapid launch and management of diverse digital credit products.
Launch Of Versatile Investment Portfolios
Companies in the financial services market are focusing on launching versatile investment portfolios which are designed to optimize returns over the long term while effectively managing associated risks. For example, in August 2024, Geojit Financial Services, an Indian investment services firm, announced the launch of its new Flexi Cap portfolio, the BEACON Fund. This fund is designed to offer investors a versatile investment strategy that adeptly navigates the complexities of the Indian equity markets. By allocating investments across various market capitalizations, including large-cap, mid-cap and small-cap companies, the BEACON Fund aims to provide both stability and growth, thereby facilitating long-term wealth creation for its investors.
Opportunities And Recommendations In The Financial Services Market
Opportunities – The top opportunities in the financial services markets segmented by type will arise in the lending and payments segment, which will gain $5,304.01 billion of global annual sales by 2029. The top opportunities in the financial services markets segmented by size of business will arise in the large business segment, which will gain $7,602.24 billion of global annual sales by 2029. The top opportunities in the financial services markets segmented by end user will arise in the individuals segment, which will gain $6,396.87 billion of global annual sales by 2029. The financial services market size will gain the most in the USA at $3,747.17 billion.
Recommendations- To take advantage of the opportunities, The Business Research Company recommends the financial services companies to focus on digital Credit-As-A-Service to streamline operations, focus on launching versatile investment portfolios, focus on developing compliance-focused financial platforms, focus on strategic partnerships to expand capabilities, focus on cloud services for flexibility and cost-efficiency, focus on real-time financial services to enhance efficiency, focus on technological integration and fintech solutions, focus on App consolidation and strategic partnerships to enhance user experience, expand in emerging markets, continue to focus on developed markets, focus on expanding distribution through strategic partnerships, focus on optimizing pricing strategies for value alignment, focus on targeted digital campaigns, focus on thought leadership and educational content and focus on targeting individual end-users for financial services growth.
