What are the major opportunities in the Email Marketing market? What are the strategies for the Email Marketing market?

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How does the Email Marketing market relate to the overall economy and other similar markets?

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What are the key dynamics influencing the Email Marketing market growth? SWOT analysis of the Email Marketing market.

For detailed insights on the key dynamics influencing the Email Marketing market growth and SWOT analysis of the Email Marketing industry, Read More

Global Email Marketing Market Report 2025

Report Price : $4490.00

Pages : 175

Format : PDF

Published : January 2025

Delivery Time : 2-3 Business Days

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Email Marketing Global Market Report 2025

Name: Email Marketing Global Market Report 2025
Brand: The Business Research Company
Price: 4490.00 USD
Availability: InStock

By Component (Software, Services ), By Deployment (On-Premise, On Cloud ), By Solution (Email Campaign Software, Marketing Automation Platform, Customer Relationship Management (CRM) Email Marketing Software, Lead Generation Tools, Other Solutions ), By Enterprise (Small And Medium-Sized Enterprises (SMEs), Large Enterprise ), By End-Users (Retail Or E-Commerce, Information Technology And Telecom, Travel And Leisure, Print Or Publishing, Banking, Financial Services, And Insurance (BFSI), Other End-Users) – Impact of Tariff and Trade War on Market Size, Growth, Trends, and Forecast 2025–2034

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Email Marketing Market Overview

• Email Marketing market size has reached to $9.34 billion in 2024

• Expected to grow to $19.17 billion in 2029 at a compound annual growth rate (CAGR) of 15.5%

• Growth Driver: Impact Of Growing Internet Users On Email Marketing Market

• Market Trend: Innovative Ai Tools Revolutionize Email Marketing

• North America was the largest region in 2024.

What Is Covered Under Email Marketing Market?

Email marketing refers to a targeted digital marketing strategy that involves sending commercial messages via email to a group of potential or current customers. It enables businesses to directly reach the target audience in a personalized and cost-effective manner, serving purposes such as lead nurturing, brand awareness, sales-driving, customer retention, and loyalty fostering.

The main components of email marketing are software and services. Software refers to a set of instructions, programs, or data that instructs a computer or other electronic devices on how to perform specific tasks or operations. The various deployments include on-premise and on-cloud and various solutions involved are email campaign software, marketing automation platform, Customer Relationship Management (CRM) Email Marketing Software, lead generation tools, and other solutions used in various enterprises such as small and medium-sized enterprises (SMEs) and large enterprise. The various end-users include retail or E-Commerce, information technology and telecom, travel and leisure, print/publishing, banking, financial services, and insurance (BFSI), and other end-users.

Email Marketing Market Size and growth rate 2025 to 2029: Graph

What Is The Email Marketing Market Size 2025 And Growth Rate?

What Is The Email Marketing Market Growth Forecast?

The email marketing market size is expected to see rapid growth in the next few years. It will grow to $19.17 billion in 2029 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period can be attributed to growing demand for new technology and developing infrastructure, demand for email-based marketing, demand for tailored content, growing demand for marketing optimization, increasing presence of email ad businesses for small as well as medium-sized businesses. Major trends in the forecast period include technological advancement, expanding digitalization, introduction of ground-breaking innovations, strategic partnerships to expand business portfolio, strategic mergers and acquisitions.

The forecast of 15.5% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs on cloud hosting services and digital advertising platforms, especially those operated overseas, may significantly disrupt the U.S. email marketing ecosystem by increasing campaign execution costs and reducing targeting efficiency. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

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What’s The Trade War Impact On Information Technology Industry?

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

How Is The Email Marketing Market Segmented?

1) By Component: Software, Services

2) By Deployment: On-Premise, On Cloud

3) By Solution: Email Campaign Software, Marketing Automation Platform, Customer Relationship Management (CRM) Email Marketing Software, Lead Generation Tools, Other Solutions

4) By Enterprise: Small And Medium-Sized Enterprises (SMEs), Large Enterprise

5) By End-Users: Retail Or E-Commerce, Information Technology And Telecom, Travel And Leisure, Print Or Publishing, Banking, Financial Services, And Insurance (BFSI), Other End-Users

Subsegments:

1) By Software: Email Campaign Management Software, Email Automation Software, Email Design And Template Software, Analytics and Reporting Software, Deliverability Software, List Management Software, A Or B Testing Software

2) By Services: Email Marketing Strategy Consulting, Email Campaign Management Services, Email List Management Services, Email Template Design Services, Email Analytics And Reporting Services, Email Deliverability Services

What Is Driving The Email Market? Impact Of Growing Internet Users On Email Marketing Market

The growing number of internet users is expected to propel the growth of the email marketing market going forward. Internet users are individuals who have access to and actively use the Internet to browse websites, access online services, communicate with others through email or social media, consume digital content such as videos or articles, conduct online transactions, and engage in various online activities. The number of Internet users is increasing due to the use of smartphones, initiatives to promote digital inclusion, remote work, online learning, 5G networks, and the Internet of Things (IoT). Increased internet users create a fertile environment for email marketing to thrive by expanding the potential audience, increasing engagement opportunities, and driving innovation in the field. For instance, in February 2024, according to the International Telecommunication Union, a Switzerland-based specialized agency, the global number of individuals using the Internet increased from 5.1 billion in 2022 to 5.4 billion in 2023. Therefore, the growing number of internet users is driving the growth of the email marketing market.

Who Are The Major Players In The Global Email Market?

Major companies operating in the email marketing market are International Business Machines Corporation, Salesforce Inc., Adobe Inc., Intuit Inc., HubSpot Inc., Ziff Davis Inc., Marigold Engage, Zoho Corporation Pvt. Ltd., Constant Contact Inc., Brevo, GetResponse, ActiveCampaign LLC, Alchemy Worx Inc., Benchmark Internet Group LLC, ConvertKit LLC, Campaign Monitor Pty Ltd., AWeber Communications Inc., CIENCE Technologies Inc., Pinpointe On-Demand Inc., Inbox Army LLC, Mailbutler GmbH, Cleartail Marketing

What Are The Key Trends Of The Global Email Market? Innovative AI Tools Revolutionize Email Marketing

Major companies operating in the email marketing market are focusing on developing innovative technologies, such as a generative AI tool for email marketing, to enhance personalization, optimize content creation, and improve overall campaign performance. A generative AI tool for email marketing is a software application that utilizes generative artificial intelligence (AI) technology to assist marketers in creating, optimizing, and personalizing email marketing content. For instance, in April 2023, Intuit Inc., a US-based software company, launched Email Content Generator, a generative AI tool for email marketing that leverages generative pre-trained transformer (GPT) artificial intelligence technology. This tool is designed to simplify the process of writing marketing emails for businesses, allowing them to create campaigns based on industry, marketing intent, and brand voice. It involved AI-powered features, including the email content generator, marking the latest advancement in the company's mission to revolutionize email marketing for small and medium-sized businesses.

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What Are Latest Mergers And Acquisitions In The Email Market? Zeta Global Acquires Email Marketing Platform Liveintent To Strengthen Publisher Ecosystem

In October 2024, Zeta Global, a US-based martech firm, acquired LiveIntent for $250 million. This acquisition aims to strengthen Zeta's financial profile and expand its platform by enhancing identity resolution, boosting publisher monetization, and advancing mobile and retail media solutions within its publisher ecosystem. LiveIntent is a US-based company that specializes in email marketing solutions that leverage first-party data for publishers and advertisers.

What Is The Regional Outlook For The Global Email Market?

North America was the largest region in the email marketing market in 2024. The regions covered in this market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Email Marketing Market?

The email marketing market consists revenues earned by entities by providing email campaign creation, email automation, A/B testing, and analytics and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. The email marketing market also includes of sales of email marketing platforms, email design tools, marketing automation software, and email tracking and analytics tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the Email Marketing Industry?

The email marketing market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the email marketing industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Email Marketing Market Report Forecast Analysis

Report Attribute	Details
Market Size Value In 2025	$10.78 billion
Revenue Forecast In 2034	$19.17 billion
Growth Rate	CAGR of 15.5% from 2025 to 2034
Base Year For Estimation	2024
Actual Estimates/Historical Data	2019-2024
Forecast Period	2025 - 2029 - 2034
Market Representation	Revenue in USD Billion and CAGR from 2025 to 2034
Segments Covered	1) By Component: Software, Services 2) By Deployment: On-Premise, On Cloud 3) By Solution: Email Campaign Software, Marketing Automation Platform, Customer Relationship Management (CRM) Email Marketing Software, Lead Generation Tools, Other Solutions 4) By Enterprise: Small And Medium-Sized Enterprises (SMEs), Large Enterprise 5) By End-Users: Retail Or E-Commerce, Information Technology And Telecom, Travel And Leisure, Print Or Publishing, Banking, Financial Services, And Insurance (BFSI), Other End-Users Subsegments: 1) By Software: Email Campaign Management Software, Email Automation Software, Email Design And Template Software, Analytics and Reporting Software, Deliverability Software, List Management Software, A Or B Testing Software 2) By Services: Email Marketing Strategy Consulting, Email Campaign Management Services, Email List Management Services, Email Template Design Services, Email Analytics And Reporting Services, Email Deliverability Services
Regional Scope	Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope	The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report are Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled	International Business Machines Corporation, Salesforce Inc., Adobe Inc., Intuit Inc., HubSpot Inc., Ziff Davis Inc., Marigold Engage, Zoho Corporation Pvt. Ltd., Constant Contact Inc., Brevo, GetResponse, ActiveCampaign LLC, Alchemy Worx Inc., Benchmark Internet Group LLC, ConvertKit LLC, Campaign Monitor Pty Ltd., AWeber Communications Inc., CIENCE Technologies Inc., Pinpointe On-Demand Inc., Inbox Army LLC, Mailbutler GmbH, Cleartail Marketing
Customization Scope	Request for Sample
Pricing And Purchase Options	Explore Purchase Options

1. Executive Summary

2. Email Marketing Market Characteristics

3. Email Marketing Market Trends And Strategies

4. Email Marketing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Email Marketing Growth Analysis And Strategic Analysis Framework

5.1. Global Email Marketing PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)

5.2. Analysis Of End Use Industries

5.3. Global Email Marketing Market Growth Rate Analysis

5.4. Global Email Marketing Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)

5.5. Global Email Marketing Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)

5.6. Global Email Marketing Total Addressable Market (TAM)

6. Email Marketing Market Segmentation

6.1. Global Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Software

Services

6.2. Global Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

On-Premise

On Cloud

6.3. Global Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Email Campaign Software

Marketing Automation Platform

Customer Relationship Management (CRM) Email Marketing Software

Lead Generation Tools

List Of Tables

Table 1: Global Historic Market Growth, 2019-2024, $ Billion

Table 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion

Table 3: Global Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 4: Global Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 5: Global Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 6: Global Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 7: Global Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 8: Global Email Marketing Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 9: Global Email Marketing Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 10: Global Email Marketing Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 11: Global Email Marketing Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 12: Asia-Pacific, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 13: Asia-Pacific, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 14: Asia-Pacific, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 15: China, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 16: China, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 17: China, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 18: India, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 19: India, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 20: India, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 21: Japan, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 22: Japan, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 23: Japan, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 24: Australia, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 25: Australia, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 26: Australia, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 27: Indonesia, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 28: Indonesia, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 29: Indonesia, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 30: South Korea, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 31: South Korea, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 32: South Korea, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 33: Western Europe, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 34: Western Europe, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 35: Western Europe, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 36: UK, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 37: UK, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 38: UK, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 39: Germany, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 40: Germany, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 41: Germany, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 42: France, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 43: France, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 44: France, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 45: Italy, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 46: Italy, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 47: Italy, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 48: Spain, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 49: Spain, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 50: Spain, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 51: Eastern Europe, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 52: Eastern Europe, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 53: Eastern Europe, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 54: Russia, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 55: Russia, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 56: Russia, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 57: North America, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 58: North America, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 59: North America, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 60: USA, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 61: USA, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 62: USA, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 63: Canada, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 64: Canada, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 65: Canada, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 66: South America, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 67: South America, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 68: South America, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 69: Brazil, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 70: Brazil, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 71: Brazil, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 72: Middle East, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 73: Middle East, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 74: Middle East, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 75: Africa, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 76: Africa, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 77: Africa, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 78: International Business Machines Corporation Financial Performance

Table 79: Salesforce Inc. Financial Performance

Table 80: Adobe Inc. Financial Performance

Table 81: Intuit Inc. Financial Performance

Table 82: HubSpot Inc. Financial Performance

List Of Figures

Figure 1: Global Historic Market Growth, 2019-2024, $ Billion

Figure 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion

Figure 3: Global Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 4: Global Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 5: Global Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 6: Global Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 7: Global Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 8: Global Email Marketing Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 9: Global Email Marketing Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 10: Global Email Marketing Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 11: Global Email Marketing Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 12: Asia-Pacific, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 13: Asia-Pacific, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 14: Asia-Pacific, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 15: China, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 16: China, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 17: China, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 18: India, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 19: India, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 20: India, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 21: Japan, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 22: Japan, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 23: Japan, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 24: Australia, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 25: Australia, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 26: Australia, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 27: Indonesia, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 28: Indonesia, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 29: Indonesia, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 30: South Korea, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 31: South Korea, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 32: South Korea, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 33: Western Europe, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 34: Western Europe, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 35: Western Europe, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 36: UK, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 37: UK, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 38: UK, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 39: Germany, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 40: Germany, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 41: Germany, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 42: France, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 43: France, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 44: France, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 45: Italy, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 46: Italy, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 47: Italy, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 48: Spain, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 49: Spain, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 50: Spain, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 51: Eastern Europe, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 52: Eastern Europe, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 53: Eastern Europe, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 54: Russia, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 55: Russia, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 56: Russia, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 57: North America, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 58: North America, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 59: North America, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 60: USA, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 61: USA, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 62: USA, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 63: Canada, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 64: Canada, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 65: Canada, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 66: South America, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 67: South America, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 68: South America, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 69: Brazil, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 70: Brazil, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 71: Brazil, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 72: Middle East, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 73: Middle East, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 74: Middle East, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 75: Africa, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 76: Africa, Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 77: Africa, Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 78: International Business Machines Corporation Financial Performance

Figure 79: Salesforce Inc. Financial Performance

Figure 80: Adobe Inc. Financial Performance

Figure 81: Intuit Inc. Financial Performance

Figure 82: HubSpot Inc. Financial Performance

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Frequently Asked Questions

What is the definition of the Email Marketing market?

How will the Email Marketing market drivers and restraints affect the market dynamics? What forces will shape the Email Marketing industry going forward?

The market major growth driver - Impact Of Growing Internet Users On Email Marketing Market. For further insights on this market, request a sample here

What is the forecast market size or the forecast market value of the Email Marketing market?

The email marketing market size has grown rapidly in recent years. It will grow from $9.34 billion in 2024 to $10.78 billion in 2025 at a compound annual growth rate (CAGR) of 15.5%. The growth in the historic period can be attributed to an increase in demand for targeting and personalized communication, growth of numbers of internet users, immense adoption of new and digital marketing solutions, development of the network technology, rise in demand for mobile devices to gain information quickly. The email marketing market size is expected to see rapid growth in the next few years. It will grow to $19.17 billion in 2029 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period can be attributed to growing demand for new technology and developing infrastructure, demand for email-based marketing, demand for tailored content, growing demand for marketing optimization, increasing presence of email ad businesses for small as well as medium-sized businesses. Major trends in the forecast period include technological advancement, expanding digitalization, introduction of ground-breaking innovations, strategic partnerships to expand business portfolio, strategic mergers and acquisitions . For further insights on this market, request a sample here

How is the Email Marketing market segmented?

The email marketingmarket covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment: On-Premise, On Cloud
3) By Solution: Email Campaign Software, Marketing Automation Platform, Customer Relationship Management (CRM) Email Marketing Software, Lead Generation Tools, Other Solutions
4) By Enterprise: Small And Medium-Sized Enterprises (SMEs), Large Enterprise
5) By End-Users: Retail Or E-Commerce, Information Technology And Telecom, Travel And Leisure, Print Or Publishing, Banking, Financial Services, And Insurance (BFSI), Other End-Users Subsegments:
1) By Software: Email Campaign Management Software, Email Automation Software, Email Design And Template Software, Analytics and Reporting Software, Deliverability Software, List Management Software, A Or B Testing Software
2) By Services: Email Marketing Strategy Consulting, Email Campaign Management Services, Email List Management Services, Email Template Design Services, Email Analytics And Reporting Services, Email Deliverability Services For further insights on this market, request a sample here

Which region has the largest share of the Email Marketing market? What are the other regions covered in the report?

North America was the largest region in the email marketing market in 2024. The regions covered in the email marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. For further insights on this market, request a sample here.

Who are the major players in the Email Marketing market?

What are the key trends in the Email Marketing market?

Major trends in this market include Innovative Ai Tools Revolutionize Email Marketing. For further insights on this market, request a sample here.

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Email Marketing Global Market Report 2025

Email Marketing Market Overview

What Is Covered Under Email Marketing Market?

What Is The Email Marketing Market Size 2025 And Growth Rate?

What Is The Email Marketing Market Growth Forecast?

What’s The Trade War Impact On Information Technology Industry?

How Is The Email Marketing Market Segmented?

What Is Driving The Email Market? Impact Of Growing Internet Users On Email Marketing Market

Who Are The Major Players In The Global Email Market?

What Are The Key Trends Of The Global Email Market? Innovative AI Tools Revolutionize Email Marketing

What Are Latest Mergers And Acquisitions In The Email Market? Zeta Global Acquires Email Marketing Platform Liveintent To Strengthen Publisher Ecosystem

What Is The Regional Outlook For The Global Email Market?

What Defines the Email Marketing Market?

How is Market Value Defined and Measured?

What is the Market Assessment and Strategic Outlook for the Email Marketing Industry?

Email Marketing Market Report Forecast Analysis

Table Of Contents

List Of Tables

List Of Figures

Frequently Asked Questions