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Global Brand Licensing Market Report 2025

Brand Licensing Global Market Report 2025 - By Types (Apparels, Toys, Accessories, Home Decoration, Software Or Video Games, Food And Beverage, Other Types), By Application (Entertainment, Corporate Trademarks Or Brand, Fashion, Sports, Other Applications), By End-user (Retail And E-commerce, Media And Entertainment Companies, Sports Teams And Leagues, Luxury Brands, Consumer Goods Manufacturers, Automotive And Accessories) - Market Size, Trends, And Global Forecast 2025-2034

Brand Licensing Global Market Report 2025

Report Price : $4490.00 | Pages : 175 | Published : April 2025 | Delivery Time: 2-3 business days | Format : pdf

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Brand Licensing Global Market Report 2025

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What Is Covered Under Brand Licensing Market?

Brand licensing refers to a strategic partnership where a brand owner (licensor) grants permission to another party (licensee) to use their brand assets, such as trademarks or logos, in exchange for royalties or fees. This arrangement allows licensees to leverage the brand's reputation while licensors expand their market presence without additional production costs.

The main types of brand licensing are apparel, toys, accessories, home decoration, software or video games, food and beverage, and other categories. Apparel brand licensing is a business arrangement where a brand owner grants a licensee the rights to produce and sell clothing products under its brand name in exchange for royalties or fees. It is used in various applications, such as entertainment, corporate trademarks or brands, fashion, sports, and other areas. The key end-users are retail and e-commerce, media and entertainment companies, sports teams and leagues, luxury brands, consumer goods manufacturers, and automotive and accessories sectors.

Brand Licensing Market Size and growth rate 2025 to 2029: Graph

What Is The Brand Licensing Market Size 2025 And Growth Rate?

The brand licensing market size has grown strongly in recent years. It will grow from $295.26 billion in 2024 to $312.79 billion in 2025 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to the rise in consumer demand, growth in e-commerce adoption, increase in sports licensing, surge in global franchising, and expansion of digital branding.

What Is The Brand Licensing Market Growth Forecast?

The brand licensing market size is expected to see strong growth in the next few years. It will grow to $390.83 billion in 2029 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to growing digital content licensing, rising demand for brand marketing, expansion of virtual branding, rising corporate brand extensions, and rising celebrity endorsements. Major trends in the forecast period include technological advancements, AI-powered licensing solutions, blockchain-enabled brand protection, integration of NFTs in licensing, and hybrid licensing models.

How Is The Brand Licensing Market Segmented?

The brand licensing market covered in this report is segmented –

1) By Types: Apparels, Toys, Accessories, Home Decoration, Software Or Video Games, Food And Beverage, Other Types

2) By Application: Entertainment, Corporate Trademarks Or Brand, Fashion, Sports, Other Applications

3) By End-user: Retail And E-commerce, Media And Entertainment Companies, Sports Teams And Leagues, Luxury Brands, Consumer Goods Manufacturers, Automotive And Accessories

Subsegments:

1) By Apparels: Casual Wear, Sportswear, Footwear, Innerwear, Kidswear, Formal Wear

2) By Toys: Action Figures, Dolls And Plush Toys, Educational Toys, Board Games And Puzzles, Electronic Toys, Collectibles

3) By Accessories: Watches, Bags And Backpacks, eyewear, Jewelry, Footwear Accessories, Headwear

4) By Home Decoration: Furniture, Wall Art And Posters, Bedding And Linens, Kitchenware, Lighting, Rugs And Carpets

5) By Software Or Video Game: PC And Console Games, Mobile Games, Virtual Reality (VR) And Augmented Reality (AR) Games, Educational Software, Game Merchandise, Subscription-based Gaming

6) By Food And Beverage: Packaged Foods, Beverages, Confectionery And Snacks, Dairy Products, Frozen Foods, Fast Food Chains

7) By Other Types: Automobiles, Theme Parks And Attractions, Stationery And School Supplies, Fitness And Sports Equipment, Beauty And Personal Care, Pet Products

What Is Driving The Brand Licensing Market? Surge In Increasing Demand For Consumerism Driving Market Growth Due To Rising Incomes And Digital Influence

The increasing demand for consumerism is expected to propel the growth of the brand licensing market going forward. Consumerism is the social and economic ideology that encourages the acquisition of goods and services in ever-increasing amounts. The growing demand for consumerism is driven by higher disposable incomes, greater access to products, and changing lifestyle preferences, leading people to buy more goods and services. Brand licensing supports consumerism by enabling companies to expand their brand reach, enhance product differentiation, strengthen customer loyalty, and justify premium pricing. By leveraging well-known brand names, businesses can make products more desirable, increase market accessibility, and drive consumer demand, ultimately encouraging greater purchasing behavior. For instance, according to the Bureau of Labor Statistics, a US-based government agency, in 2023, the average annual consumer expenditure reached $77,280, reflecting a 5.9% increase compared to 2022. Therefore, the increasing demand for consumerism is driving the growth of the brand licensing market.

Who Are The Major Players In The Global Brand Licensing Market?

Major companies operating in the brand licensing market are General Motors, The Walt Disney Company, Procter & Gamble, Warner Media Inc., Paramount Global, Electrolux, Major League Baseball, National Football League, The Pokémon Company International, PVH Corp., Hasbro Inc., Ferrari, Meredith Corporation, Learfield IMG College, Sanrio Co. Ltd., Authentic Brands Group, Sequential Brands Group, Iconix Brand Group, BlueStar Alliance, Universal Brand Development.

What Are The Key Trends Of The Global Brand Licensing Market? Enhancing Brand Value Through Technological Integrations

Major companies operating in the brand licensing market are leveraging strategic expansion initiatives to enhance product performance, strengthen brand value, and increase consumer engagement. Strategic expansion initiatives in brand licensing help businesses increase market presence, enhance brand value, and drive revenue growth by reaching new consumers and markets. For instance, in February 2025, Citgo Petroleum Corporation, a US-based fuel industry company, launched a strategic brand licensing program to expand into five new US markets, such as Arizona, Colorado, New Mexico, Nevada, and Utah. The program enables qualified marketers and retailers to source their gasoline while leveraging CITGO's TriCLEAN additive system, a TOP TIER-designated fuel with 50% more cleaning agents. Additional states are being considered for future expansion.

What Are Latest Mergers And Acquisitions In The Brand Licensing Market? Authentic Brands Group Expands Footwear Portfolio With Acquisition Of Sperry

In January 2024, Authentic Brands Group LLC (ABG), a US-based brand management company, acquired Sperry for approximately $130 million. With this acquisition, Authentic Brands Group aims to expand Sperry’s global presence by leveraging its licensing model, entrusting ALDO Group with North American operations and global footwear distribution, while optimizing brand growth, enhancing market reach, and ensuring continued innovation in the footwear industry. Sperry is a US-based footwear company known for its boat shoes and other casual footwear licensed models.

What Is The Regional Outlook For The Global Brand Licensing Market?

North America was the largest region in the brand licensing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the brand licensing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the brand licensing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Brand Licensing Market?

The brand licensing market includes revenues earned by entities by providing services such as trademark licensing, character and entertainment licensing, sports licensing, fashion and apparel licensing, and corporate brand licensing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the Brand Licensing Industry?

The brand licensing market research report is one of a series of new reports from The Business Research Company that provides brand licensing market statistics, including the brand licensing industry global market size, regional shares, competitors with the brand licensing market share, detailed brand licensing market segments, market trends, and opportunities, and any further data you may need to thrive in the brand licensing industry. This brand licensing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Brand Licensing Market Report Forecast Analysis
Report AttributeDetails
Market Size Value In 2025 $312.79 billion
Revenue Forecast In 2034 $390.83 billion
Growth Rate CAGR of 5.7% from 2025 to 2034
Base Year For Estimation 2024
Actual Estimates/Historical Data 2019-2024
Forecast Period 2025 - 2029 - 2034
Market Representation Revenue in USD Billion and CAGR from 2025 to 2034
Segments Covered The brand licensing market covered in this report is segmented –
1) By Types: Apparels, Toys, Accessories, Home Decoration, Software Or Video Games, Food And Beverage, Other Types
2) By Application: Entertainment, Corporate Trademarks Or Brand, Fashion, Sports, Other Applications
3) By End-user: Retail And E-commerce, Media And Entertainment Companies, Sports Teams And Leagues, Luxury Brands, Consumer Goods Manufacturers, Automotive And Accessories Subsegments:
1) By Apparels: Casual Wear, Sportswear, Footwear, Innerwear, Kidswear, Formal Wear
2) By Toys: Action Figures, Dolls And Plush Toys, Educational Toys, Board Games And Puzzles, Electronic Toys, Collectibles
3) By Accessories: Watches, Bags And Backpacks, Eyewear, Jewelry, Footwear Accessories, Headwear
4) By Home Decoration: Furniture, Wall Art And Posters, Bedding And Linens, Kitchenware, Lighting, Rugs And Carpets
5) By Software Or Video Game: PC And Console Games, Mobile Games, Virtual Reality (VR) And Augmented Reality (AR) Games, Educational Software, Game Merchandise, Subscription-based Gaming
6) By Food And Beverage: Packaged Foods, Beverages, Confectionery And Snacks, Dairy Products, Frozen Foods, Fast Food Chains
7) By Other Types: Automobiles, Theme Parks And Attractions, Stationery And School Supplies, Fitness And Sports Equipment, Beauty And Personal Care, Pet Products
Regional Scope Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report are Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled General Motors, The Walt Disney Company, Procter & Gamble, Warner Media Inc., Paramount Global, Electrolux, Major League Baseball, National Football League, The Pokémon Company International, PVH Corp., Hasbro Inc., Ferrari, Meredith Corporation, Learfield IMG College, Sanrio Co. Ltd., Authentic Brands Group, Sequential Brands Group, Iconix Brand Group, BlueStar Alliance, Universal Brand Development.
Customization Scope Request for Sample
Pricing And Purchase Options Explore Purchase Options
Market Size Value In 2025 $312.79 billion
Revenue Forecast In 2034 $390.83 billion
Growth Rate CAGR of 5.7% from 2025 to 2034
Base Year For Estimation 2024
Actual Estimates/Historical Data 2019-2024
Forecast Period 2025 - 2029 - 2034
Market Representation Revenue in USD Billion and CAGR from 2025 to 2034
Segments Covered The brand licensing market covered in this report is segmented –
1) By Types: Apparels, Toys, Accessories, Home Decoration, Software Or Video Games, Food And Beverage, Other Types
2) By Application: Entertainment, Corporate Trademarks Or Brand, Fashion, Sports, Other Applications
3) By End-user: Retail And E-commerce, Media And Entertainment Companies, Sports Teams And Leagues, Luxury Brands, Consumer Goods Manufacturers, Automotive And Accessories Subsegments:
1) By Apparels: Casual Wear, Sportswear, Footwear, Innerwear, Kidswear, Formal Wear
2) By Toys: Action Figures, Dolls And Plush Toys, Educational Toys, Board Games And Puzzles, Electronic Toys, Collectibles
3) By Accessories: Watches, Bags And Backpacks, Eyewear, Jewelry, Footwear Accessories, Headwear
4) By Home Decoration: Furniture, Wall Art And Posters, Bedding And Linens, Kitchenware, Lighting, Rugs And Carpets
5) By Software Or Video Game: PC And Console Games, Mobile Games, Virtual Reality (VR) And Augmented Reality (AR) Games, Educational Software, Game Merchandise, Subscription-based Gaming
6) By Food And Beverage: Packaged Foods, Beverages, Confectionery And Snacks, Dairy Products, Frozen Foods, Fast Food Chains
7) By Other Types: Automobiles, Theme Parks And Attractions, Stationery And School Supplies, Fitness And Sports Equipment, Beauty And Personal Care, Pet Products
Regional Scope Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report are Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled General Motors, The Walt Disney Company, Procter & Gamble, Warner Media Inc., Paramount Global, Electrolux, Major League Baseball, National Football League, The Pokémon Company International, PVH Corp., Hasbro Inc., Ferrari, Meredith Corporation, Learfield IMG College, Sanrio Co. Ltd., Authentic Brands Group, Sequential Brands Group, Iconix Brand Group, BlueStar Alliance, Universal Brand Development.
Customization ScopeRequest for Sample
Pricing And Purchase OptionsExplore Purchase Options

    Table Of Contents

    1. Executive Summary

    2. Brand Licensing Market Characteristics

    3. Brand Licensing Market Trends And Strategies

    4. Brand Licensing Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

    5. Global Brand Licensing Growth Analysis And Strategic Analysis Framework

    5.1. Global Brand Licensing PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)

    5.2. Analysis Of End Use Industries

    5.3. Global Brand Licensing Market Growth Rate Analysis

    5.4. Global Brand Licensing Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)

    5.5. Global Brand Licensing Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)

    5.6. Global Brand Licensing Total Addressable Market (TAM)

    6. Brand Licensing Market Segmentation

    6.1. Global Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Apparels

    Toys

    Accessories

    Home Decoration

    Software Or Video Games

    Food And Beverage

    Other Types

    6.2. Global Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Entertainment

    Corporate Trademarks Or Brand

    Fashion

    Sports

    Other Applications

    6.3. Global Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Retail And E-commerce

    Media And Entertainment Companies

    Sports Teams And Leagues

    Luxury Brands

    Consumer Goods Manufacturers

    Automotive And Accessories

    6.4. Global Brand Licensing Market, Sub-Segmentation Of Apparels, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Casual Wear

    Sportswear

    Footwear

    Innerwear

    Kidswear

    Formal Wear

    6.5. Global Brand Licensing Market, Sub-Segmentation Of Toys, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Action Figures

    Dolls And Plush Toys

    Educational Toys

    Board Games And Puzzles

    Electronic Toys

    Collectibles

    6.6. Global Brand Licensing Market, Sub-Segmentation Of Accessories, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Watches

    Bags And Backpacks

    Eyewear

    Jewelry

    Footwear Accessories

    Headwear

    6.7. Global Brand Licensing Market, Sub-Segmentation Of Home Decoration, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Furniture

    Wall Art And Posters

    Bedding And Linens

    Kitchenware

    Lighting

    Rugs And Carpets

    6.8. Global Brand Licensing Market, Sub-Segmentation Of Software Or Video Game, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    PC And Console Games

    Mobile Games

    Virtual Reality (VR) And Augmented Reality (AR) Games

    Educational Software

    Game Merchandise

    Subscription-based Gaming

    6.9. Global Brand Licensing Market, Sub-Segmentation Of Food And Beverage, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Packaged Foods

    Beverages

    Confectionery And Snacks

    Dairy Products

    Frozen Foods

    Fast Food Chains

    6.10. Global Brand Licensing Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Automobiles

    Theme Parks And Attractions

    Stationery And School Supplies

    Fitness And Sports Equipment

    Beauty And Personal Care

    Pet Products

    7. Brand Licensing Market Regional And Country Analysis

    7.1. Global Brand Licensing Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    7.2. Global Brand Licensing Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    8. Asia-Pacific Brand Licensing Market

    8.1. Asia-Pacific Brand Licensing Market Overview

    Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    8.3. Asia-Pacific Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    8.4. Asia-Pacific Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    9. China Brand Licensing Market

    9.1. China Brand Licensing Market Overview

    9.2. China Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

    9.3. China Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

    9.4. China Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

    10. India Brand Licensing Market

    10.1. India Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    10.2. India Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    10.3. India Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    11. Japan Brand Licensing Market

    11.1. Japan Brand Licensing Market Overview

    11.2. Japan Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    11.3. Japan Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    11.4. Japan Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    12. Australia Brand Licensing Market

    12.1. Australia Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    12.2. Australia Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    12.3. Australia Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    13. Indonesia Brand Licensing Market

    13.1. Indonesia Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    13.2. Indonesia Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    13.3. Indonesia Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    14. South Korea Brand Licensing Market

    14.1. South Korea Brand Licensing Market Overview

    14.2. South Korea Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    14.3. South Korea Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    14.4. South Korea Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    15. Western Europe Brand Licensing Market

    15.1. Western Europe Brand Licensing Market Overview

    15.2. Western Europe Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    15.3. Western Europe Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    15.4. Western Europe Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    16. UK Brand Licensing Market

    16.1. UK Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    16.2. UK Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    16.3. UK Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    17. Germany Brand Licensing Market

    17.1. Germany Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    17.2. Germany Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    17.3. Germany Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    18. France Brand Licensing Market

    18.1. France Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    18.2. France Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    18.3. France Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    19. Italy Brand Licensing Market

    19.1. Italy Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    19.2. Italy Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    19.3. Italy Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    20. Spain Brand Licensing Market

    20.1. Spain Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    20.2. Spain Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    20.3. Spain Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    21. Eastern Europe Brand Licensing Market

    21.1. Eastern Europe Brand Licensing Market Overview

    21.2. Eastern Europe Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    21.3. Eastern Europe Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    21.4. Eastern Europe Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    22. Russia Brand Licensing Market

    22.1. Russia Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    22.2. Russia Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    22.3. Russia Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    23. North America Brand Licensing Market

    23.1. North America Brand Licensing Market Overview

    23.2. North America Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    23.3. North America Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    23.4. North America Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    24. USA Brand Licensing Market

    24.1. USA Brand Licensing Market Overview

    24.2. USA Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    24.3. USA Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    24.4. USA Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    25. Canada Brand Licensing Market

    25.1. Canada Brand Licensing Market Overview

    25.2. Canada Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    25.3. Canada Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    25.4. Canada Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    26. South America Brand Licensing Market

    26.1. South America Brand Licensing Market Overview

    26.2. South America Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    26.3. South America Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    26.4. South America Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    27. Brazil Brand Licensing Market

    27.1. Brazil Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    27.2. Brazil Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    27.3. Brazil Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    28. Middle East Brand Licensing Market

    28.1. Middle East Brand Licensing Market Overview

    28.2. Middle East Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    28.3. Middle East Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    28.4. Middle East Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    29. Africa Brand Licensing Market

    29.1. Africa Brand Licensing Market Overview

    29.2. Africa Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    29.3. Africa Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    29.4. Africa Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    30. Brand Licensing Market Competitive Landscape And Company Profiles

    30.1. Brand Licensing Market Competitive Landscape

    30.2. Brand Licensing Market Company Profiles

    30.2.1. General Motors Overview, Products and Services, Strategy and Financial Analysis

    30.2.2. The Walt Disney Company Overview, Products and Services, Strategy and Financial Analysis

    30.2.3. Procter & Gamble Overview, Products and Services, Strategy and Financial Analysis

    30.2.4. Warner Media Inc. Overview, Products and Services, Strategy and Financial Analysis

    30.2.5. Paramount Global Overview, Products and Services, Strategy and Financial Analysis

    31. Brand Licensing Market Other Major And Innovative Companies

    31.1. Electrolux

    31.2. Major League Baseball

    31.3. National Football League

    31.4. The Pokémon Company International

    31.5. PVH Corp.

    31.6. Hasbro Inc.

    31.7. Ferrari

    31.8. Meredith Corporation

    31.9. Learfield IMG College

    31.10. Sanrio Co. Ltd.

    31.11. Authentic Brands Group

    31.12. Sequential Brands Group

    31.13. Iconix Brand Group

    31.14. BlueStar Alliance

    31.15. Universal Brand Development

    32. Global Brand Licensing Market Competitive Benchmarking And Dashboard

    33. Key Mergers And Acquisitions In The Brand Licensing Market

    34. Recent Developments In The Brand Licensing Market

    35. Brand Licensing Market High Potential Countries, Segments and Strategies

    35.1 Brand Licensing Market In 2029 - Countries Offering Most New Opportunities

    35.2 Brand Licensing Market In 2029 - Segments Offering Most New Opportunities

    35.3 Brand Licensing Market In 2029 - Growth Strategies

    35.3.1 Market Trend Based Strategies

    35.3.2 Competitor Strategies

    36. Appendix

    36.1. Abbreviations

    36.2. Currencies

    36.3. Historic And Forecast Inflation Rates

    36.4. Research Inquiries

    36.5. The Business Research Company

    36.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2019-2024, $ Billion
  • Table 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion
  • Table 3: Global Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 4: Global Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 5: Global Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 6: Global Brand Licensing Market, Sub-Segmentation Of Apparels, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 7: Global Brand Licensing Market, Sub-Segmentation Of Toys, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 8: Global Brand Licensing Market, Sub-Segmentation Of Accessories, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 9: Global Brand Licensing Market, Sub-Segmentation Of Home Decoration, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 10: Global Brand Licensing Market, Sub-Segmentation Of Software Or Video Game, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 11: Global Brand Licensing Market, Sub-Segmentation Of Food And Beverage, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 12: Global Brand Licensing Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 13: Global Brand Licensing Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 14: Global Brand Licensing Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 15: Asia-Pacific, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 16: Asia-Pacific, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 17: Asia-Pacific, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 18: China, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 19: China, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 20: China, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 21: India, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 22: India, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 23: India, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 24: Japan, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 25: Japan, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 26: Japan, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 27: Australia, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 28: Australia, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 29: Australia, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 30: Indonesia, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 31: Indonesia, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 32: Indonesia, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 33: South Korea, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 34: South Korea, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 35: South Korea, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 36: Western Europe, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 37: Western Europe, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 38: Western Europe, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 39: UK, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 40: UK, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 41: UK, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 42: Germany, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 43: Germany, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 44: Germany, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 45: France, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 46: France, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 47: France, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 48: Italy, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 49: Italy, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 50: Italy, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 51: Spain, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 52: Spain, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 53: Spain, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 54: Eastern Europe, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 55: Eastern Europe, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 56: Eastern Europe, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 57: Russia, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 58: Russia, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 59: Russia, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 60: North America, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 61: North America, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 62: North America, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 63: USA, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 64: USA, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 65: USA, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 66: Canada, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 67: Canada, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 68: Canada, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 69: South America, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 70: South America, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 71: South America, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 72: Brazil, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 73: Brazil, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 74: Brazil, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 75: Middle East, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 76: Middle East, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 77: Middle East, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 78: Africa, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 79: Africa, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 80: Africa, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 81: General Motors Financial Performance
  • Table 82: The Walt Disney Company Financial Performance
  • Table 83: Procter & Gamble Financial Performance
  • Table 84: Warner Media Inc. Financial Performance
  • Table 85: Paramount Global Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2019-2024, $ Billion
  • Figure 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion
  • Figure 3: Global Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 4: Global Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 5: Global Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 6: Global Brand Licensing Market, Sub-Segmentation Of Apparels, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 7: Global Brand Licensing Market, Sub-Segmentation Of Toys, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 8: Global Brand Licensing Market, Sub-Segmentation Of Accessories, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 9: Global Brand Licensing Market, Sub-Segmentation Of Home Decoration, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 10: Global Brand Licensing Market, Sub-Segmentation Of Software Or Video Game, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 11: Global Brand Licensing Market, Sub-Segmentation Of Food And Beverage, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 12: Global Brand Licensing Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 13: Global Brand Licensing Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 14: Global Brand Licensing Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 15: Asia-Pacific, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 16: Asia-Pacific, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 17: Asia-Pacific, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 18: China, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 19: China, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 20: China, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 21: India, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 22: India, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 23: India, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 24: Japan, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 25: Japan, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 26: Japan, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 27: Australia, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 28: Australia, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 29: Australia, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 30: Indonesia, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 31: Indonesia, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 32: Indonesia, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 33: South Korea, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 34: South Korea, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 35: South Korea, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 36: Western Europe, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 37: Western Europe, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 38: Western Europe, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 39: UK, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 40: UK, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 41: UK, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 42: Germany, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 43: Germany, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 44: Germany, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 45: France, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 46: France, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 47: France, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 48: Italy, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 49: Italy, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 50: Italy, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 51: Spain, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 52: Spain, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 53: Spain, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 54: Eastern Europe, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 55: Eastern Europe, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 56: Eastern Europe, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 57: Russia, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 58: Russia, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 59: Russia, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 60: North America, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 61: North America, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 62: North America, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 63: USA, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 64: USA, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 65: USA, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 66: Canada, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 67: Canada, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 68: Canada, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 69: South America, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 70: South America, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 71: South America, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 72: Brazil, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 73: Brazil, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 74: Brazil, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 75: Middle East, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 76: Middle East, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 77: Middle East, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 78: Africa, Brand Licensing Market, Segmentation By Types, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 79: Africa, Brand Licensing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 80: Africa, Brand Licensing Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 81: General Motors Financial Performance
  • Figure 82: The Walt Disney Company Financial Performance
  • Figure 83: Procter & Gamble Financial Performance
  • Figure 84: Warner Media Inc. Financial Performance
  • Figure 85: Paramount Global Financial Performance
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Frequently Asked Questions

What is the definition of the Brand Licensing market?

Brand licensing refers to a strategic partnership where a brand owner (licensor) grants permission to another party (licensee) to use their brand assets, such as trademarks or logos, in exchange for royalties or fees. This arrangement allows licensees to leverage the brand's reputation while licensors expand their market presence without additional production costs. For further insights on the Brand Licensing market, request a sample here

How will the Brand Licensing market drivers and restraints affect the market dynamics? What forces will shape the Brand Licensing industry going forward?

The Brand Licensing market major growth driver - Surge In Increasing Demand For Consumerism Driving Market Growth Due To Rising Incomes And Digital Influence. For further insights on the Brand Licensing market, request a sample here

What is the forecast market size or the forecast market value of the Brand Licensing market?

The Brand Licensing market size has grown strongly in recent years. The brand licensing market size has grown strongly in recent years. It will grow from $295.26 billion in 2024 to $312.79 billion in 2025 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to the rise in consumer demand, growth in e-commerce adoption, increase in sports licensing, surge in global franchising, and expansion of digital branding. The brand licensing market size is expected to see strong growth in the next few years. It will grow to $390.83 billion in 2029 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to growing digital content licensing, rising demand for brand marketing, expansion of virtual branding, rising corporate brand extensions, and rising celebrity endorsements. Major trends in the forecast period include technological advancements, AI-powered licensing solutions, blockchain-enabled brand protection, integration of NFTs in licensing, and hybrid licensing models. For further insights on the Brand Licensing market, request a sample here

How is the Brand Licensing market segmented?

The Brand Licensing market covered in this report is segmented –
1) By Types: Apparels; Toys; Accessories; Home Decoration; Software Or Video Games; Food And Beverage; Other Types
2) By Application: Entertainment; Corporate Trademarks Or Brand; Fashion; Sports; Other Applications
3) By End-user: Retail And E-commerce; Media And Entertainment Companies; Sports Teams And Leagues; Luxury Brands; Consumer Goods Manufacturers; Automotive And Accessories

Subsegments:
1) By Apparels: Casual Wear; Sportswear; Footwear; Innerwear; Kidswear; Formal Wear
2) By Toys: Action Figures; Dolls And Plush Toys; Educational Toys; Board Games And Puzzles; Electronic Toys; Collectibles
3) By Accessories: Watches; Bags And Backpacks; Eyewear; Jewelry; Footwear Accessories; Headwear
4) By Home Decoration: Furniture; Wall Art And Posters; Bedding And Linens; Kitchenware; Lighting; Rugs And Carpets
5) By Software Or Video Game: PC And Console Games; Mobile Games; Virtual Reality (VR) And Augmented Reality (AR) Games; Educational Software; Game Merchandise; Subscription-based Gaming
6) By Food And Beverage: Packaged Foods; Beverages; Confectionery And Snacks; Dairy Products; Frozen Foods; Fast Food Chains
7) By Other Types: Automobiles; Theme Parks And Attractions; Stationery And School Supplies; Fitness And Sports Equipment; Beauty And Personal Care; Pet Products For further insights on the Brand Licensing market,
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Which region has the largest share of the Brand Licensing market? What are the other regions covered in the report?

North America was the largest region in the brand licensing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the brand licensing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. For further insights on the Brand Licensing market, request a sample here.

Who are the major players in the Brand Licensing market?

Major companies operating in the brand licensing market are General Motors, The Walt Disney Company, Procter & Gamble, Warner Media Inc., Paramount Global, Electrolux, Major League Baseball, National Football League, The Pokémon Company International, PVH Corp., Hasbro Inc., Ferrari, Meredith Corporation, Learfield IMG College, Sanrio Co. Ltd., Authentic Brands Group, Sequential Brands Group, Iconix Brand Group, BlueStar Alliance, Universal Brand Development. . For further insights on the Brand Licensing market, request a sample here.

What are the key trends in the Brand Licensing market?

Major trends in the Brand Licensing market include Enhancing Brand Value Through Technological Integrations. For further insights on the Brand Licensing market, request a sample here.

What are the major opportunities in the Brand Licensing market? What are the strategies for the Brand Licensing market?

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How does the Brand Licensing market relate to the overall economy and other similar markets?

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What are the latest mergers and acquisitions in the Brand Licensing industry?

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What are the key dynamics influencing the Brand Licensing market growth? SWOT analysis of the Brand Licensing market.

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