Indoor Location Market Definition And Segments
Indoor location refers to the process of determining and tracking the geographical position of objects or individuals within an enclosed space, such as buildings, shopping malls, airports, hospitals, or warehouses, using various technologies. This technology enables accurate positioning and navigation indoors, where GPS signals may be weak or unavailable.
The main offerings of indoor location are hardware, solutions and services. Hardware in the indoor location market refers to the physical devices and components used to enable indoor positioning and tracking, such as beacons, Wi-Fi access points, RFID tags, and sensors. They work based on Bluetooth low energy (BLE), ultra-wideband (UWB), wi-fi, radio frequency identification (RFID) and magnetic positioning for emergency response management, sales and marketing optimization, remote monitoring, predictive asset maintenance, supply chain management, and inventory management applications in various verticals including retail, travel and hospitality, media and entertainment, transportation and logistics, government and public sector, manufacturing, healthcare and pharmaceuticals.
The indoor location market covered in this report is segmented –
1) By Offering: Hardware, Solutions, Services
2) By Technology: Bluetooth Low Energy (BLE), Ultra-wideband (Uwb), Wi-Fi, Radio Frequency Identification (RFID), Magnetic Positioning
3) By Application: Emergency Response Management, Sales And Marketing Optimization, Remote Monitoring, Predictive Asset Maintenance, Supply Chain Management, Inventory Management
4) By Vertical: Retail, Travel And Hospitality, Media And Entertainment, Transportation And Logistics, Government And Public Sector, Manufacturing, Healthcare And Pharmaceuticals
The indoor location market size has grown exponentially in recent years. It will grow from $11.37 billion in 2023 to $14.09 billion in 2024 at a compound annual growth rate (CAGR) of 23.9%. The growth in the historic period can be attributed to growing number of applications powered by beacons and Bluetooth low energy tags, increasing use of proximity-based solutions in the retail sector bolstering growth, increasing adoption of IoT and connected devices such as wearables and smartphones, rising emphasis on consumer preference and consumer behavior.
The indoor location market size is expected to see exponential growth in the next few years. It will grow to $33.58 billion in 2028 at a compound annual growth rate (CAGR) of 24.2%. The growth in the forecast period can be attributed to government initiatives for smart cities, inefficiency of the GPS technology in indoor premises, demand for navigation, growing need for accurate and real-time location services, increasing adoption of data analytics in the retail sector. Major trends in the forecast period include technological developments, integration with augmented reality, real-time location systems (RTLS), augmented reality (AR) indoor navigation, cloud-based indoor location platforms.
Role Of Smartphones In Driving Growth Of The Indoor Location Market
The increasing use of smartphones is expected to propel the growth of the indoor location market going forward. A smartphone refers to a mobile phone that offers advanced computing capabilities and connectivity, typically including features such as internet access, touchscreen interfaces, and the ability to run third-party apps. Smartphone usage is increasing due to its multifunctionality, accessibility, improved technology, app ecosystem, role in work and education, and entertainment capabilities. Smartphones play a crucial role in indoor location by leveraging a combination of sensors, wireless technologies, and mapping apps to provide accurate indoor positioning and navigation services. For instance, in March 2023, according to a report published by Cybercrew, a UK-based cybersecurity solutions provider, the percentage of UK households using smartphones reached 91.43% in 2021 and is projected to rise to 93.8% by 2026. Therefore, the increasing use of smartphones is driving the growth of the indoor location market.
Major companies operating in the indoor location market are Apple Inc., Google LLC, Microsoft Corporation, Cisco Systems Inc., Mist Systems Inc., Broadcom Inc., Hewlett Packard Enterprise Company (HPE), Nokia Corporation, CommScope Inc., Secure Energy Services Inc., Zebra Technologies Corporation, Acuity Brands Inc., Halma plc, HERE Global B.V., Environmental Systems Research Institute Inc. (Esri), STANLEY Healthcare, Orient Electric Limited, Polaris Wireless Inc., Ubisense Limited, Inpixon, Sonitor Technologies AS, IndoorAtlas Ltd., HID Global Corporation, Quuppa Oy, InnerSpace Technology Inc., AiRISTA Flow Inc., Pozyx Labs NV, Mapxus Limited, Kontakt.io Inc., infsoft GmbH
Innovative Products In The Indoor Location Market
Major companies operating in indoor location markets are developing innovative products such as ArcGIS Indoor Positioning System (IPS) to mark a competitive edge in the market. The ArcGIS Indoor Positioning System (IPS) is a sophisticated technology that enables real-time indoor location services within buildings. For instance, in July 2022, Esri, a US-based software company, developed the ArcGIS Indoor Positioning System (IPS) to provide real-time indoor location services through Esri's ArcGIS Indoors mobile application and custom apps built with the ArcGIS Runtime software development kit (SDKs). Using Bluetooth beacons installed inside buildings, the ArcGIS IPS collects radio signals to locate user mobile devices, displaying their location as a blue dot on the map. This technology enhances indoor wayfinding, provides location information data capture and analytics for GIS teams, facility managers, and executives, and supports managing flexible seating arrangements and ensuring safety for in-person workers within hybrid workplace models.
Verizon Acquires Senion To Enhance Indoor Location Services
In June 2021, Verizon Telecommunications Inc., a US-based wireless carrier company, acquired Senion for an undisclosed amount. This strategic acquisition allowed Verizon to empower companies to manage their spaces better, locate and track people, machines, and IoT-enabled items within indoor environments, and optimize the utilization and productivity of physical spaces through smart space solutions and analytics. Senion AB is a Sweden-based company that uses indoor positioning technology.
North America was the largest region in the indoor location market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the indoor location market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the indoor location market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The indoor location market consists of revenues earned by entities by providing services such as indoor positioning systems, indoor navigation, asset tracking, location-based services and indoor analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The indoor location market also includes sales of beacons, Wi-Fi access points, radio-frequency identification tags, ultra-wideband tags and anchors, sensors, and smartphones. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The indoor location market research report is one of a series of new reports from The Business Research Company that provides indoor location market statistics, including indoor location industry global market size, regional shares, competitors with an indoor location market share, detailed indoor location market segments, market trends and opportunities, and any further data you may need to thrive in the indoor location industry. This indoor location market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.