Competitive Threat Analysis for a Global Tire Company

Requirement

A leading global tire manufacturer was expecting competition from a Chinese tire manufacturer and wanted to understand it better. The scope of the study was as follows:

• Operations
• Summarization Of Financial Information
• Research And Development Information
• Products Launched And Upcoming Products
• New Announcements And Events
• Practical Evidence And Case Studies Highlighting Competitive Insights

Solution

A detailed presentation on the Chinese Tire Manufacturer was delivered, featuring:

Industry Overview
• Analysis of the tire industry landscape in China

Competitor Manufacturing Capacities and Capabilities
• Assessment of competitors’ production capacities and technical capabilities

Financial Analysis
• Review of global and regional financial performance

Product Portfolio
• Evaluation of current and proposed products

Market Expansion Strategies
• Insights on strategies for market growth and entry

Research & Development
• Analysis of global and regional R&D spend and activities

New Announcements
• Compilation of recent announcements and updates

Historic and Forecast Data
• Presentation of five-year historical and forecasted data

Sourcing and Interview Highlights
• Key insights from sourcing information and stakeholder interviews

Methodology

Primary Research:
• Conducted 9 interviews with senior employees of the competitor
• Conducted 2 interviews with other tire manufacturers

Secondary Research:
• Gathered information largely from Chinese-only sites

Social Media Monitoring:
• Monitored comments on consumer discussion forums and professional networking sites

Deliverable:
• Delivered a comprehensive report on the competitor and the threat it posed to the client

Client Benefits And Feedback

• The report on the operations of the competitor helped the client to shape its response
• Primary research revealed a range of important strategic information the client had not been aware of, including:
• The competitor company’s ambitious plans to increase

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