Rental Market Potential of Compressors Study

Requirement

The client is an international construction equipment manufacturer with an established presence in India. The scope of the study is as follows:

• Compressors, Used To Supply Power To Certain Machinery On Construction Sites
• Assessment Of Market Potential For Rental Services Based On Equipment Expense And Usage Patterns
• Evaluation Of Demand For Rental Services In Additional Locations
• Identification Of Potential Customers For The Rental Service
• Insights From The Existing State-Level Rental Service Launch

Solution

TBRC offered the following study to meet the client’s need:

Market Sizing Analysis
• Estimated market sizing of the requirement

Porter’s Five Forces Analysis
• Assessment of competitive pressures and market dynamics

Client Interest Evaluation
• Evaluation of interest of existing and potential clients

Competitor Offerings And Pricing
• Details of competitor offerings and pricing strategies

Methodology

Primary Research:
• Conducted detailed interviews with current customers to understand the demand for the new service
• Surveyed other construction and development companies to identify those interested in the new service

Secondary Research:
• Conducted secondary research and mystery shopping of other equipment companies to identify competitors for the service
• Benchmarked pricing and service levels

Client Benefits And Feedback

• Based on the qualitative and quantitative information supplied by TBRC, the client was able to make the decision to go ahead with its new offering from two additional locations: Bangalore and Delhi
• The client planned to expand the offering to other areas in the future

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