Market Entry Strategy for A Niche Healthcare Company

Requirement

A healthcare start-up in the US market wanted to enter a niche market for pre-surgical antiseptic products. The scope of the study is as follows:

• Market Size And Growth
• Attitude Of Healthcare Professionals
• Positioning Of Existing Players
• Means Of Distribution And Sales

Solution

Pharmaceutical Market Analysis Report

Market Overview
• Market size, historic and forecast

Segmentation
• Segments: prescription and over-the-counter drugs

Competitive and Product Analysis
• Competitors
• Product analysis

Market Opportunities and Strategy
• Unmet needs
• Market entry strategy recommendations

Methodology

Primary Research:
• Conducted interviews with practitioners, particularly preclinical nurses who used the product
• Engaged with competitors in the market, despite two of the three companies maintaining a ‘no research’ policy
• Completed interviews with product managers from two of the main three companies in the market through persistent efforts

Secondary Research:
• The methodology for this study was particularly challenging, as the client had access to some information which was shared, but the amount of information in the public domain was very limited

Client Benefits And Feedback

• The client presented our findings and suggestions at their critical go/no-go board meeting
• The client went on to recommend us to other companies

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