Solution
A customized wheelchair retailer analysis report was delivered, featuring:
Packaging Functionality Sensitivities By Region (India, Bangladesh, ASEAN)
• Preservability, usability, and storability factors
• Region-specific priorities in packaging design
Evaluation And Adaptation Practices
• Methods used by manufacturers and retailers
• Third-party testing and adaptation approaches
Case Study Compilation
• Packaging changes (material, closure, format) and their sales impact
• Evidence on shelf performance outcomes
Key Sales Drivers Beyond Functionality
• Branding, price, and availability considerations
• Region-specific packaging priorities
Methodology
Primary Research:
• Conducted interviews with packaging and commercial stakeholders across the target regions
• Interviewees included category leads (packaging R&D), packaging specialists, quality control officers, senior supply-chain/product managers, demand-planning managers, and other relevant practitioners
• Semi-structured interviews focused on functional attributes (preservability, usability, storability), evaluation protocols, third-party testing/adaptation practices, and observed sales impact of packaging changes
Secondary Research:
• Reviewed company case studies, internal evaluation frameworks shared by respondents, and available market references to validate interview inputs
• Collected and synthesized real-world case studies of content-form or packaging changes and their measurable effects on sales and shelf performance
Client Benefits And
Feedback
• Enabled the client to prioritize packaging features for redesigns to maximize sales uplift
• Provided case studies and evaluation methods as evidence to support internal business cases for packaging investment
• Delivered actionable findings for immediate use by product and commercial teams in pilot designs and retailer conversations
