Dairy Farming and Mastitis Treatment Market Study

Requirement

The client wants to understand the market potential for their bacterial test kit for milk analysis in the dairy farming industry. The scope of the study is as follows:

• Percentage Of Feeding And Milking Forms
• Current Status Of Mastitis Prevalence
• Willingness Of Dairy Consultants To Use The Client’s Milk Bacterial Test Kit

Solution

Dairy Practices Analysis
• Percentage of feeding and milking forms
• Potential dairy consultants willing to use client’s kits

Animal Health Assessment
• Status of Mastitis and degree of veterinarian involvement
• Use of antimicrobials

Methodology

Primary Research:
• Conducted interviews with dairy farmers
• Conducted interviews with veterinarians
• Conducted interviews with personnel working in Animal Husbandry Departments
• Conducted interviews with other relevant stakeholders

Secondary Research:
• Reviewed company websites, Progressive Dairy, British Dairying, Ministry of Animal Husbandry, National Dairy Council, American Dairy Association, Royal Association of British Dairy Farmers, German Dairy Association, Dutch Dairy Association, and other sources
• Consulted databases such as USDA, FAOSTAT, UK Agriculture and Horticulture Development Board Statistics, Germany Thünen-Institut, Dutch Dairy Statistics ZuivelNL, and others

Client Benefits And Feedback

• The client was extremely satisfied with the study and it met the client’s requirements
• The project supported the client in understanding the dairy farming market, status of mastitis, and willingness of dairy consultants to use milk bacterial test kits

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