Automated Testing Software Penetration into the Indian Market

Requirement

The client, a leading implementer of software platforms for supply chain management, wanted to understand:

• Whether there is a potential market for its ‘software’ product in India, and if so, the extent of the opportunity.
• Which customer segments present the best opportunity – logistic companies versus outsourcers, technology teams versus operations teams.
• How best to approach the market in terms of product, placement, promotion, and price.
• Whether there is an opportunity to reposition the product from being a solely software testing tool used by the IT department to test compliance and stability to being a process testing tool used by end users.

Solution

Project Deliverables

Presentation of Key Findings
• PowerPoint presentation of key findings and analysis

Raw Data Compilation
• Excel/SPSS sheet with raw survey data

Methodology

Primary Research:
• Conducted in-depth interviews with additional conditional approaches depending on feedback and input
• Interviewees included senior professionals in logistics and software development to understand the potential purchase of the product from the perspective of decision-makers in these organizations

Secondary Research:
• Information was collected from relevant secondary sources as well

Client Benefits And Feedback

Market Entry Strategy Support
• Enabled the client to use the presentation to develop appropriate strategies to enter the Indian market

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