Androgenic Alopecia Treatment Market

Requirement

The client planned to launch a product in a therapy area with high unmet needs. The scope of the support was as follows:

• Addressing Distributor Launch Experience, Resource, And Capability Constraints
• Increasing Disease Awareness Amongst Consumers And Practitioners
• Ensuring A Coordinated And Effective Product Launch
• Following A Structured Launch Preparedness Process
• Aligning Launch Activities With Market Realities

Solution

Launch Readiness Assessment

Assessment of Local Launch Preparedness
• Conducted a launch readiness assessment to provide transparency on the local launch preparedness status
• Identified key launch gaps

Regional Launch Planning
• Developed a regional launch plan detailing critical activities during the launch
• Enabled the company to track the progress of launch preparations

Methodology

Primary Research:
• Conducted a detailed market assessment of the market for the product
• Studied the regulatory and payer process across key geographies
• Carried out a number of case studies of successful launches in similar markets and drivers of success

Client Benefits And Feedback

• Supported the client in the pilot launch of the product across three geographies
• Confirmed that time-to-market and registration processes have aligned with the planned launch schedule
• Provided insights to ensure smooth execution of the launch plan

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